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    Lining Posted A Profit Of 113 Million Yuan In The First Half Of The Year.

    2016/8/11 16:10:00 79

    LiningMobile InternetE-Commerce

      

    Lining

    (02331) issued a notice, as of June 30, 2016, 6 months, the company realized 3 billion 596 million yuan (the same below), an increase of 13% over the same period, attributable to shareholders of listed companies net profit of 113 million yuan, a loss of 29 million yuan in the same period last year; basic earnings per share 5.16 points.

    Notice that the group's core brand Lining's income accounted for 98.8% of the total revenue of the group, reaching 3 billion 552 million yuan, an increase of 13.6% over the same period last year.

    Mainly due to the company's running, basketball, fitness training products increased significantly.

    The company is committed to mobile.

    Internet

    With the development of business, e-commerce channels have developed rapidly, sales have increased more than doubled year-on-year, and the same store sales of self sales outlets have also increased.

    All these factors make the group maintain steady growth in revenue.

    In addition, the gross profit margin of the company was 46.7%, an increase of 1.5% over the same period last year.

    The increase in gross profit margin was mainly due to the increase in sales of new products with higher gross margin.

    Net profit margin was 3.2%, an increase of 4.1% over the same period last year.

    Lining said that the company maintained the 300-500 target of the planned net sales increase in 2016.

    At the same time, according to the characteristics of consumption differentiation, we should refine the sales channel category and product group goods and layout.

    The goal is to close to the local consumer demand through specialized channels and exclusive products.

    Retail operation

    Ability.


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