See The Difference In The Area Of Professional Wear So That His Sales Have Broken 70 Million.

We just want to do something that others love and may be capable of, but can't keep up.

Starting from the little thing about formal dress, we should help improve the professionalism of Chinese people.

A young man in formal dress is coming to you. Before he asks you a question, you say coldly: "no need! This embarrassing experience, I don't know if you have met."

I really don't sell insurance.

Xiao Zhe

A kind of

After I went to Hongkong, I discovered that wearing formal clothes is a trend and tradition, and it is also a manifestation of professionalism.

I am Xiao Zhe, a young man who loves to toss about after 85.

In May 2009, I spent half a month in Hongkong in order to participate in the competition of "Asia's outstanding salesmen".

During that time, you can see it every day when you pass through central.

People who walk together with their spirits and their peers pass by, no matter what their facial values are, they all seem to be particularly confident and full of strong professional temperament.

Half a month later, when I returned to Guangzhou, I felt deeply the difference between the young people in the two places.

If you see young people dressed in formal clothes in Guangzhou, they will probably think that they are selling insurance, or real estate agents, or else they may be selling Amway, and so on.

But in fact, he may be an ordinary white-collar worker who has just entered the workplace.

In fact, this embarrassing scene is not only Guangzhou, but also in most parts of the country.

Why do people in the two places have such a large image quality difference? This contrast is very touching to me.

For financial, real estate, lawyers and other industries, a decent formal dress is the standard of work.

The professionalism of employees in these industries is gradually improving, and clothing is also keeping pace with the times. But for college graduates entering the workplace, it is not so easy to buy a decent suit that suits them. The main reason is that the price is too high. The price of a suit in the market needs at least 2000 yuan, and the salary for fresh graduates in the just graduated job is only 3000-5000 yuan.

Therefore, more young people can only choose to buy at the tailor's shop, and the quality is not guaranteed.

Let alone the style and so on.

Whole

On the other hand, the price range of 200-2000 yuan is actually a broken file.

Since then, my heart has been burning the belief that this situation must be changed.

In June 2009, I summoned a few classmates who had worked with me in the university to resell business, and spent 50 thousand yuan together to start a clothing business.

With the resources of some basic suppliers acquired in our college freshmen's class business, we started to start.

In this way, we rented a shop less than 10 square feet at the B exit of Guangzhou Sports West Road subway station.

So, the first step in the dream has begun.

A small sister shop was invited. Several of our partners worked normally during the day and worked in shifts in the store after work.

But the reality gave us a tough job. The sales volume of that month could not even be paid even if the rent was 3500 yuan at that time.

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After that failure, I still can't reconciled myself to wandering in the sports west subway station. I constantly observed the flow of people from various subway outlets and shops. I found that people in the street at the exit of E were in a boiling situation. I finally found a shop that was being renovated, and had several times of soft dealing with the boss.

The boss finally agreed to rent the shop for three days at 1300 yuan per day during the renovation.

That evening, I asked the supplier for one thousand pairs of trousers. Because I had no money at that time, I had mortgaged my ID card and made the final attempt.

On the second day, we sold the "trousers Festival" for three days in the sports west rental store.

Judging from the traffic flow of the shop, we sold more than 930 pairs of trousers and sold more than 110 thousand in three days.

I believe that the beginning of many entrepreneurial projects is instinctive impulse, but whether we can stick to it is the beginning of testing the beginning of our heart.

In July 7, 2009, the occupation door was officially established. We will work hard to create a clothing brand suitable for the first entry to the workplace, helping to enhance the professional image of Chinese professionals.

Several of us resigned from the existing stability work, and started the first show of "professional gate" on the opposite side of the temporary rental shop.

The rental of this store is 36 thousand yuan. In February, we sold about 600000 yuan.

That is to say, compared to the first store, the rent has increased by more than 10 times, and sales have nearly doubled 200 times.

3 months later, we opened second chain stores in the most bustling pedestrian street in Guangzhou and Beijing road.

From that point on, career began a nearly bull like expansion.

Career doors focus on the professional clothing demand of young male white-collar workers in the second tier cities in China. It mainly solves the problem that young young people who can not afford to buy high quality formal clothes can not afford to buy high-quality clothing when they have limited economic strength.

At the same time, based on the logic of traditional garment industry channel and the concept of "turnover" as the king, we achieve the high performance price ratio of products and satisfy the segmentation needs of vertical market users.

At that time, we could tear down the bottom line of the whole garment industry. The price of the ordinary clothing brand was basically maintained at 4.5-6 times. The price of the middle end brand was maintained 8-12 times, while the high-end brand was more than 20 times, while the price of the professional door remained 2.5 times.

The super high cost performance is very attractive for young people entering the workplace.

At the same time, we remove the middleman link, integrate upstream supply side resources, effectively control quality, reduce costs and speed up the reaction.

By buying the designer and ensuring the quality of the product design, the shopkeeper orders the money and keeps the replenishment frequency two times a week.

The new products are in the form of Test Order, small single production, according to the data feedback within a week to take a quick return or sale promotion strategy.

In the quarter, the total turnover of inventory was much higher than that of the industry.

In addition, using the name creation and superior product joint expansion mode, the project side provides goods and manpower management, and the franchisee provides the site rent, according to the specific store situation, according to the sales volume is close to 42% ratio.

The quality control of occupational gate is mainly reflected in the selection of cooperative suppliers, which can be divided into three categories:

1, raw material yarn suppliers include: INVISTA, HUVIS, Taiwan NAMLIONG, Shandong Lu Tai and so on.

2, weaving suppliers: Shandong Lu Tai, YOUNGOR, Dongli, Japan and so on;

3, processing garment suppliers: mainly in the Pearl River Delta region for the domestic and foreign brands of foundry processing factory production.

There are nearly 200 professional teams, including Zhong Shusen, director of supply chain, who is responsible for integrating all kinds of raw materials suppliers and processing. Du Yinghua is director of e-commerce, Taobao University 37 phase MBA, immersed in electricity supplier operation for many years.

It has been more than six years since its establishment. In the past six years, it has 22 Direct stores and 3 joint stores nationwide, with sales of nearly 70 million, gross profit 40 million and net profit 5 million 500 thousand in 2015.

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Among them, online sales are 15 million 280 thousand, passenger price is 171, conversion rate is 10.17%, and the single shop area under the line is 50 flat, with sales of 51 million 884 thousand and 804.

We first got the support of Bao Xiaofeng for financing the cattle investment network.

Mr. Bao is the founder of Hongxing circle, Hongtai fund innovation space partner, has successfully invested in such a company as aunt.

He believes that through 6 years of development, the professional brand has already formed a clothing brand. At present, compared with competing products listed company, Hai Lan's home, YOUNGOR and Shanshan stock, the growth space is huge and the valuation is low.

At present, there is a great opportunity to start a business in the clothing industry, and the occupation gate in the field of heavy vertical men's formal wear is likely to become a dark horse leading the garment industry in the future.

Through this financing, we will achieve the following objectives:

1, sales in 2016 are expected to be 100 million, gross profit 57 million and net profit 10 million.

2, October 2016, the opening of the women's clothing store.

In 3 and December 2017, the number of men's wear shops in the country reached 60+.

In 4 and August 2018, East China, central China and Southern China covered the whole province.

In 5 and December 2018, sales amounted to 260 million yuan, with a profit of 30 million.

We have to do something that others may love but may not be able to do.

Starting from the little thing about formal dress, we should help improve the professionalism of Chinese people.