Red Dragonfly: Stick To The 4 Road Of Industry And Inherit The Craftsman Spirit

In the post financial crisis era, countries are looking for new growth points to stimulate economic transformation. Since the German government launched the "industrial 4" at the Hannover Industrial Fair in April 2013, this concept has quickly become another label in Germany, and has triggered a new round of industrial transformation competition worldwide.

What is "industrial 4"? Internet plus Manufacturing. " Germany is called "industry 4". The United States is called "industrial Internet". Made in China 2025 ". Although there are differences in terms of address between the three, the essential contents point to a core -- intelligent manufacturing, that is, equipment, production lines, factories, suppliers, product Closely linked with customers to achieve industrial Internet.

It has been said that industry 4 is a "no return" way for enterprises to go, because in this opportunity and challenge, along with the thoroughfare of flowers and thorns, business models of enterprises will be reconstructed or even subverted. First of all, the boundaries of enterprises will be broken. In the era of industrial 4, the direction of organizational evolution will be large connections, great division of labor and great collaboration. The whole process of product lifecycle can be reasonably allocated and co operated among large and medium-sized enterprises. The boundary of production and service is increasingly blurred, and the crowdsourcing platform is emerging. Second, the enterprise value chain will be reconstructed. The C2B and C2M business models based on "customer driven" will replace the traditional value chain. The realization of mass customization through small batch, multi batch and differentiated production will take the inevitable trend. The whole production and sales process will truly achieve zero inventory. Moreover, the core competitiveness of enterprises will be reshaped. In the past asymmetric information business environment, brand publicity and popularity decide the sales volume and the number of customers. In the future, consumers will directly face the enterprise, the product value will surpass the channel and brand, and become the most important core competitiveness of the enterprise, and the truly skilled craftsman will eventually win the market and reputation.

The ancients cloud, watch the wisdom of the people, win the race, and dominate the world. Since its inception, the red dragonfly has been working hard to implement the concept of "industry 4". We attach importance to the inheritance and development of craftsmen's spirit, and founded the first Chinese sole Culture Museum of shoes, using a large number of pictures, words and objects, and adopting modern high-tech expression techniques to systematically reflect the historical appearance and development trend of Chinese shoe culture for thousands of years. The company also regularly holds the ceremony of apprenticeship and apprenticeship, so as to achieve the purpose of teaching and teaching. We set up the Red Dragonfly hatchery IMI, covering seven major functions, such as innovative research and development, standardization system, digital engineering technology, 3D virtual technology, DTC, consumer personalization experience and information big data collection and analysis. We build an interconnected platform of raw materials and OEM suppliers, and actively use social resources to organize product supply. We aim to build an Internet platform for all suppliers, including leather, heel, bottom, last and ornaments. We have opened the personalized customization system, whether it is to create a new measurement concept or to operate a customized hand-made workshop. Red dragonfly has become the first brand in China to apply 3D shoe technology, only to give customers a unique toe experience.

Red Dragonfly science and Technology Museum

Red dragonfly has its own custom workshop.

3D measurement foot

This is the era of revolution and innovation. We witness another wave of industrial revolution. This is the era of win-win technology and intelligence. We experience another miracle of the Internet. The past is not perfect, the future is limitless. As the leader of the domestic fashion industry, Red Dragonfly will always adhere to the idea of "industry 4" and stick to the belief of "making a good pair of shoes" and firmly go forward in the fourth industrial revolution.