Nike Recently Launched A New Application Nike+

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A new application Nike+ has been launched, which will be completely independent of the previous Nike program products.

The most important function is mobile.

It focuses on using data to better serve consumers.

It is understood that more and more consumers are shopping through mobile phones. From this understanding, Nike's Nike+ launched can enable consumers to buy online directly, mainly focusing on the service of athletes.

In addition, for the new market environment, Nike needs to seek breakthroughs in the digital field in order to maintain the dominant position of the market.

The new Nike+ will continue to track and store all running data and customized functions to share with friends after running.

Neuburger, vice president of Nike, said that Nike+ is not only a design with tracking performance, but also can connect experts' professional skills and skills to consumers. The most important thing is to highlight shops and products so that consumers can buy them directly from Nike.

She also mentioned that Nike's mission is to make athletes better.

Through Nike+, consumers can understand the products they want, and expand and deepen their relationships with customers, not just data.

In addition, the application of Nike+ also has an invitation function to "leave you".

For users, there is no need to worry about not buying the right size through Nike+, or worrying about the city where their products can not be purchased, and can not set up reminder time to sell and do not need to make online reservations at a specific time.

According to public information, as of the end of June this year, Nike announced the fourth quarter and annual performance report for the year 2016, and its "cost of creating demand" reached US $873 million, spending increased by 7% over the same period last year, mainly in terms of digital input. Operating expenses also increased by 7% to 1 billion 900 million US dollars, mainly for DTC (Direct to Consumer).

This confirms Nike's move towards direct consumer facing, and Nike+'s release can be seen as a major achievement.

"

It always creates products that fit their needs according to the needs of consumers. We haven't really made use of hand crafting to make clothes before, even though technology has not been able to serve every athlete on a large scale.

But this is the promise of the new Nike+. "

Neuburger said.

According to reports, the Nike also opened a digital studio in New York, and the 12 employees of the entire studio came from Nike.

Recently, the company has also incorporated the Virgin Mega team of technology start-ups, saying that the digital studio will be responsible for developing Nike's core mobile experience community and functions.