Will Sportswear Become A Generator In The Clothing Industry?

Entering the Olympic Games in August

Group appearance.

The night before last,

2016 women's NTC summer open class was held in Shanghai, and more than 500 female sports enthusiasts gathered.

After watching the Nike2016 autumn winter show, they completed the training course of all parts of the body under the guidance of Nike master fitness instructor.

And the day after tomorrow, UR, the fast fashion rookie, will officially sell the "UR light sports" series in stores.

In addition,

Brand Channel, Tory burch have launched their own sports series or brand new sports.

Sportswear seems to be more and more a generator to boost clothing performance.

The throne is constantly challenged.

According to the Deutsche Bank Comprehensive Research Report, from 2008 to 2015, the average growth rate of sportswear was 4.1%, while the growth rate of non sportswear was only 0.2%. The significance of sportswear to the whole clothing market is obvious.

And in the sportswear brand, the war for Industry bigwigs has been going on.

In August of 2014, Under Armour Andemar was a blockbuster. Its sales increased by 20% to $1 billion 200 million, surpassing Adidas for the first time and becoming the second sports brand in the US.

In fiscal year 2015, Nike changed its strategy, earning $3 billion 67 million in China, an increase of 18% over the same period last year.

However, this year, the German sports brand Adidas was strong in the first half of the year, becoming the fastest growing sport brand in the United States and greater China.

In the Wuhan market, sports brand competition is surging.

Wu Guang relevant person in charge told reporters: "the six floor of Wuhan Guangzhou Sports Museum has maintained a good momentum of development.

In professional sports, Adidas, Kark and FILA performed prominently.

Kark and FILA grew the most in the first half of the year, with more than 20% of the hurricane force.

Speaking of the reasons for the rapid development of Adidas, the person in charge explained: "breaking through the traditional professional sports and sports stars linked mode, in recent years, Adidas clover and many entertainment stars to promote cooperation, such as: Gianna Jun, Eason Chan and so on, in the high-end trend line farther and farther, become an important factor of growth."

Women are becoming the main force of sportswear.

The pattern of sportswear men's world is changing.

As we all know, Nike's strength in the basketball market has created the brilliance of the brand, but at the moment, it must change its strategy.

The industry called winning the battle, Under Armour will be close to the fight against Nike to grab the female market.

Under Armour spent nearly $1 billion (actually $710 million) to buy and invest three mobile phones APP for fitness and food tracking.

In 2014, Nike first set up offline female experience shop.

Adidas built a "X shaped" Pop-up concept space in Vitoria park to provide free fitness training experience for young women.

It is the awakening of the women's sportswear market that more and more clothing brands have increased the input of sports series.

Channel has launched the rugby series, and Tory Burch has launched a new sportswear brand Tory Sport.

In addition, UNIQLO, Forever 21, ZARA, H&M and Gap that we can see in the market have launched their own sports series in this autumn and winter.

Reporters visited the fast fashion concentrated Chu Han street, found that the major brands of sportswear are now on the market, compared with professional sports brand, fast fashion sports series price advantage is obvious, and also has its own characteristics in fashion.

In Wuhan Mara Matsutakeshi ASICS Arthur marathon pre competition training camp, sunny days told reporters: "now people are more clear about their sports preferences. Running, fitness, yoga, badminton, every sport will have their own sports expertise brand, people's choice is more and more professional."