The Development Of Domestic Outdoor Brands From The Emergence Of Domestic Mobile Phones

In the first quarter of 2016, China saw such news in the circle of friends.

Mobile phone shipments exceed Samsung and Apple's total for the first time!

The share gradually shrinks or even sells, but domestic brands such as HUAWEI, ZTE, Meizu, and millet are rising. Domestic mobile phones are washing the mobile phone market with faster innovation speed.

Seeing this news, Xiaobian was very excited. The domestic brand finally had a day of elated pride.

Speaking of domestic brands, these two years have contacted a lot of donkey friends, and they have traveled almost everywhere in the famous Beijing mountain Xiushui, because they are often outdoors, and have also come into contact with many outdoor brands.

The same as domestic mobile phones, domestic outdoor brands have been developing rapidly in recent two years.

Foreign high-end brands such as Columbia, ornus, Lois, Bbu Ryak and so on. The added value of these brands and the uniform price of the international market make the price of these equipment very high, even beyond the capacity of ordinary people.

By contrast, like product brand KingCamp (Kang Er) and TOREAD (

), KAILAS (Kai Leshi), Shehe (polar star) and other famous domestic brands, because the selection of domestic front-line manufacturers, reduce the logistics cost, the price is relatively low, the quality of single product is no worse than foreign brands.

A donkey friend is very keen on the clothing equipment of the domestic brand KingCamp. In his words, "spend money on domestic brands and use the equipment of foreign brand quality", he said he bought a pair of KingCamp hiking shoes for eight years without any damage. He bought a self driving camping double tent, and there was no water leakage outside the rainstorm camping out. He had great confidence in the product brand.

With the improvement of health awareness in China, especially in urban areas, more and more people are eager to get in touch with nature. More and more people take outdoor recreation and enjoy nature as a way of life and relieve the pressure of life.

Outdoor activities such as hiking, traveling, leisure, camping, mountain climbing, picnic, outdoor barbecue, self driving, rock climbing, surfing and other outdoor activities are becoming more and more popular. The demand for outdoor leisure equipment is also increasing. The development of domestic brands and technological innovation are also becoming faster and faster. Therefore, the development of outdoor brand is not only small but also confident, and I believe you have great confidence, just like domestic mobile phone brands can surpass foreign brands such as apple and Samsung, and domestic outdoor brands will also surpass the development of foreign brands in China.

In order to help you understand the development of domestic outdoor brands, Xiaobian has identified 5 famous outdoor brands in China, and made corresponding explanations for their product structure.

1. Toread Pathfinder

It is no need to say that the Pathfinder is famous in China. Wang Shi and Wang Feng endorsed advertisements all over the street. The brand is indeed the most famous brand in the country, and the personal feel that the Explorer is the best brand in the domestic brand. It is professional and strong, especially focusing on outdoor functions. The pricing is also more popular.

2, KAILAS Keller stone

Kay stone has been very popular in recent years. Climbing series has won frequent acclaim. If you go out for rock climbing, it is recommended that you watch Keller stone. It will always have your satisfactory equipment.

Although there has been a lot of increase in recent years, the cost performance is still good.

3, KingCamp conle

Looking at the name, we can see that the brand positioning, cheap and cheap representatives, more is to promote the concept of outdoor, "outdoors, learn to love", very love outdoor slogan.

This brand has developed very fast in recent years. It is a dark horse in the outdoor industry. Its product line is very wide. Camping, hiking, traveling and leisure are four series of nearly 1000 varieties. The price of the products is very popular and the quality is very good, especially the outdoor equipment of self driving camping is very complete.

4. Polar star

Polar star is China's oldest outdoor brand, once the leader of China's outdoor industry, and has been on the decline in recent years.

But the product is good. The quality is good and the price is right.

5, Fire-Maple

I am also very fond of this brand of Fire-Maple. Who says China has no good stove head, and only MSR can be a good stove! Fire-Maple pure and pure Chinese brand, the market share of the stove reaches 70%. This is great. Although the quality of products is very good, the technology needs to be strengthened, so we hope to have high-end products.