Hua Haida: Opening A New Chapter In Shenzhen Sungang Clothing Trade Circle

As we all know, only coincidence.

In order to meet the needs of current market development and have enough forward-looking clothing market, we can stand out in the numerous market competition.

Looking at the great success in China

Professional market, such as Guangzhou white horse clothing wholesale market, Guangzhou red cotton international fashion city, Dongguan Humen rich people

They all follow the rule of development.

At present, in the face of the rising of various new clothing sales channels represented by the electricity supplier, the development of traditional clothing market and business circle has been put on the agenda in the traditional sense.

As a rising star, the new clothing professional market -- Shenzhen Hua Haida (International) garment trading center (hereinafter referred to as "Hua Haida") was opened and operated in May 2014. In just over two years, the wahaida project has been operating vigorously and has won the acclaim of the industry in the field of the national garment industry.

In this regard, the reporter interviewed Mr. Hua Haida, general manager of Shenzhen international garment trading center in the city of Xiao Youjie.

Tracing back to the success of Hua Haida project, Mr. Xiao Youjie summed up two words: profession.

Advantaged advantages

Build high-end professional wholesale market of clothing

Luohu District, as the earliest developed city in Shenzhen special economic zone and an important financial, commercial and cultural center in Shenzhen, has pioneered the strategic goal of building an international consumption center city, focusing on promoting the construction of the five key industries and creating the "fashion capital" highland, of which Sungang Qingshui River area has been identified as the core platform and means for promoting the core of the plan.

The Sungang area was the earliest and largest public storage and logistics group in Shenzhen.

Nowadays, with the constant change of urban development pattern, the service function of Sungang area is gradually pforming from simplification to integration, and the development strategy of "Shenzhen has Qianhai and East has Sungang" has been implemented.

At the same time, the Sungang business circle has gathered in many wholesale clothing markets. Every year, hundreds of millions of pieces of clothing wholesale scale, and Shenzhen mature women's clothing market and many other advantages.

Hua Haida (International) Fashion Trading Center

Located in the core position of Sungang, Hua Haida (International) garment trading center of Shenzhen is invested and developed by Shenzhen huahaida Investment Development Co., Ltd., and Shenzhen huahaida International Garment Trading Center Co., Ltd. manages it.

The project is located at the junction of Baoan North Road and Taoyuan road in Luohu District. The project covers an area of about 2000 square meters, with a scale of more than 1000 shops. It mainly deals with fashion brands, women's wear, underwear, children's wear, maternal and child supplies, men's clothing, bags, shoes and hats.

As the most perfect hardware supporting market and the most comfortable and professional environment for operation and procurement in Shenzhen's wholesale clothing market, Hua Haida has 22 sets of elevator systems, independent parking lots, commercial space squares and large LED advertising screens.

At the same time, Hua Haida implements unified planning, unified management, unified marketing promotion and unified image management.

"We are positioned to build high-end high-end clothing wholesale market. At present, the Shenzhen garment wholesale market is the most perfect hardware supporting market and the best professional market. We are committed to promoting the upgrading of Sungang's clothing wholesale industry, becoming a new benchmark for Sungang's clothing trade circles, and becoming one of the most representative wholesale clothing trading centers in Shenzhen."

Mr. Xiao Youjie said so.

To build up a new and characteristic clothing wholesale market in Sungang, a mature and core business circle in such a mall, is a major undertaking for Shenzhen. It is also a huge challenge for Haida.

Obviously, under the leadership of Mr. Xiao Youjie, who is quick thinking, good at learning, good at decision making and strong executive power, from the initial approval, planning and design, construction, market planning, investment and market operation, he finally survived a sleepless night.

Today, Hua Haida has achieved the goal of increasing the flow of people, and initially established Hua Haida's position as a new benchmark in the clothing trade circle of Sungang.

In other words, Hua Haida opened a good office in the first year and achieved the first battle.

At present, Hua Haida has passed the pition period, and the development is on the right track.

Customers purchase costumes in Hua Haida

Three unique competitive advantages of the market

Leading the upgrading of new business ecosystem

Since its opening in May 2014, Hua Haida (International) garment trading center is different from other wholesale clothing markets in Sungang because of its accurate market positioning.

Hua Haida positioned the high-end clothing wholesale market to drive the development of Sungang commercial circle with its three unique competitive advantages, namely, its products, business models and management services.

Mr. Xiao Youjie told reporters: "on products, adhere to factory direct sales, high-end clothing and designer brand and other special products.

In terms of business mode, Hua Haida changed its single sales and marketing mode gradually to diversify channels such as store sales and e-commerce.

Take the combination of wholesale and retail, take the road of brand development, and combine shop sales with e-commerce.

In terms of management services, we must adhere to standardization, implement star class operation management, refer to and introduce advanced management mode, formulate "five star" management standards, and set up a professional and efficient operation team, which is good quality service providers, and strictly requires merchants to abide by the law and abide by the law.

According to reporters, Hua Haida will "create an international consumption platform and window" as the ultimate goal of development.

To this end, Xiao Youjie said: "the ultimate goal of Hua Haida is mainly from three aspects. One is to provide windows for Chinese clothing to the world, the other is to provide platforms for foreign brand clothing to enter China. The three is to provide brand clothing and quality services for millions of consumers in Shenzhen."

It is reported that Hua Haida invested 10 million yuan in the first year for the prosperous market, and launched 100 measures for the prosperous market, and arranged a special group to carry out the specific measures for the implementation of the market measures (three consecutive years), continuously improving the popularity of Hua Haida market and improving the business efficiency of the merchants.

At the same time, a series of activities such as shopping festival and procurement festival will be held to further expand the popularity and influence of Hua Haida by conducting cross-border cooperation with the media, inviting star platforms, and by holding the summit forum in the industry.

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Hua Haida unveiled the sixteenth Shenzhen Trade Fair

Hua Haida's development has led to changes in the business environment of the Sungang business circle and formed a new clothing business circle. It not only promoted the visibility and influence of Sungang business circle, but also promoted the flow of people and business flow in the business circle, and gradually promoted the healthy competition of Sungang's clothing trade circles, and promoted the development of other clothing professional markets in the commercial circle.

At the same time, it promoted the business atmosphere of the entire business circle and led the upgrading of the new business ecosystem.

Professional brand

Set up a three dimensional marketing mode on line and online.

At present, the impact of the financial crisis still exists, the international consumer market is still in the doldrums, and the domestic consumer market is growing fiercely.

In this regard, as the traditional industry's clothing market, seeking pformation and upgrading has become a breakthrough.

Undoubtedly, as a rising star, Hua Haida (International) garment trading center has opened up its own upgrading path from the precise market positioning.

It can be said that upgrading itself is innovation.

On the one hand, Hua Haida has continuously expanded its marketing mode, established e-commerce and WeChat promotion platform, and integrated the online sales and offline sales to achieve a three-dimensional marketing mode.

On the other hand, we should constantly optimize products, expand our own brands, well-known brands, and pay attention to the design. We will select the three distinctive merchants with direct selling features, medium and advanced clothing features and well-known brand characteristics, and support the development of window shops and main stores, so as to realize the licensing and differentiation of Hua Haida products.

From the beginning of Hua Haida's founding, Mr. Xiao Youjie has decided that the road to upgrading the garment market is a long road.

In the interview process, Mr. Xiao Youjie immediately took out his cell phone and demonstrated to reporters at the scene of Hua Haida's Micro mall, a clear category, a clear brand style, a clear price tag, and a clear message to enter the business.

Obviously, in addition to traditional clothing wholesale, retail and agency channels, Hua Haida is ready for e-commerce.

As Xiao Youjie said, professionalism is the way to operate the professional market.

For example, he told reporters that Hua Haida's glass curtain walls were invited by professional designers to design, including color, texture, size and so on.

These seemingly trivial actions are actually changing people's views on the professional market.

At the same time, all the decorations, including lighting, of the Wahida arena, emphasize the sense of modernity and comfort, create a fashionable fashion culture atmosphere, and emit a fashion atmosphere, conveying a fashion spirit.

Mr. Xiao Youjie feels great responsibility for the future of Hua Haida.

He told reporters that he will continue to introduce famous brands at home and abroad in the future, and set up multi-functional supporting facilities including e-commerce, T, professional photography, clothing exhibition and trade, conference hall, etc., and constantly optimize the marketing mode and management services.

Reporters found that Hua Haida two phase eight or nine floor has been fully opened, wholesale exhibition hall, original design gathered.

After upgrading and upgrading, Hua Haida will mean the clothing and apparel industry and even the fashion industry upgrading, and its successful upgrading will bring phoenix rebirth to Sungang business circle.

Reporter's note:

From the art teacher to the head of the clothing market, Mr. Xiao Youjie is clearly familiar with aesthetics, architecture and engineering.

In the face of others' praise, he said humbly, "these are all right. Besides, cross-border marketing such as art and fashion is more popular at the moment.

If you don't take every detail into consideration, how can you implement the plan, let alone the bigger plan? "

For a good learner, he can grasp accurately at every node, because he knows how to learn from peers and is willing to communicate and share.

He is full of confidence and expectation for the future.

Reporters feel that, driven by a strong sense of mission and responsibility, Xiao Jie has strengthened the vision of Hua Haida's upgrading and pformation of Sungang business circle and the charm of his brilliant vision for the future.

We believe that his wish will surely come true, because the successful operation of the China Haida international garment trading center has been realized for over two years.

The creation of Hua Haida, for Sungang business circle, indicates a regional industrial upgrading, which deserves our attention.