Take Stock Of The Most Representative 9 Stars In China

Recently, the news of Edison Chan's 60 million annual influx has swept the Internet. The star who had been beaten by "pornographic door" has proved himself in the field of tide card.

In fact, the rise of the Edison Chan tide card is not an accident.

Founder: Edison Chan

In 2003, he co founded CLOT Company Limited with her friend Pan Shiheng. In the same year, he opened the first JUICE boutique in Tongluowan, Hongkong, mainly selling the trend goods from all over the world.

In 2004, CLOT launched its own brand CLOT.

After 12 years of development, Edison Chan's CLOT company has opened 7 CLOT in Shanghai, Changsha, Beijing, Hongkong, Taiwan and Malaysia.

JUICE, meanwhile, has its own public relations companies and entertainment brokers.

It is understood that CLOT has an annual turnover of US $10 million, while Chao brand clothing CLOT and fashion store JUICE occupy about half of the company's revenue.

Cooperation with big brands is an important way to tide brand CLOT, such as Nike, Adidas, Kevin Poon and so on.

NPC

Founder: Li Chen, Willber Pan

In 2009, Li Chen and Willber Pan worked together to set up Chao brand NPC in Shanghai, mainly selling Li Chen's personal brand and China.

Brand is a typical representative of Chinese street culture. Its first store is in Shanghai.

On the day of the opening ceremony, VJ Ding Xiaofeng, Zhu Zhen, Wyman Wong, Michal Lau, Nirace, Qi Wei and other well-known hosts and tide makers in Shanghai came to the scene to help them. This is also the first Chinese mainland fashion shop to hold international doll show.

The main brands of NPC include: Li Chen's original trend brand nice is coming, NIKE, MANHATTAN, STAGE, MICHAEL LAU dolls, G-SHOCK, SPEEDCAT, and so on.

At present, there are 8 branches and 2 online stores. They have branches in Shanghai, Beijing and Hangzhou, with annual sales of over 100 million yuan.

STAGE

Founder: Show Luo

STAGE, the full name is STAGE Hyaline of World, which is a pparent stage in the world. Its brand was founded in 2006.

STAGE the first store in mainland China opened in Xintiandi, Shanghai.

The store continues the style of its brand in Taiwan, the mysterious black line, with the crystal brick under the counter, which makes the modern and magnificent modern sense, and makes use of different light pillars to create a space sense of dazzling visual feast.

Also brought another tidal brand ManhattanPortage;

In June 2008, it opened in west gate, and in less than 1 years, it has opened overseas and joined in Singapore in March 2009.

Subsequently, the Hongkong franchise opened to mainland China.

Taipei store has set up 200 "uniforms" and "beeps" hooded T-shirts with a unit price of 640 yuan, which are sold out in 30 minutes and nearly 130 thousand yuan in gold.

SUBCREW

Founder: Sam Lee

SUBCREW, the name comes from the combination of two words of submarine and crew, meaning the concept of "a group of people from a submarine" began in 2002. After three years, the SUBCREW team was formally established in Hongkong, and was designed by Sam Lee Sam Lee.

Since SUBCREW was founded, street style has always been inclined to the style of board, and its color application is more diversified than that of Hong Kong brand new products in the same period.

Especially T-shirts and hats.

SUBCREW clothing can cater to the needs of different occasions and styles in consumer life, and it is hoped that consumers of all ages can easily wear their own personal image and style.

Today, SUBCREW has developed into three major series: SUBCREW, Sub by Subcrew and Crew by Subcrew.

MADNESS (MDNS)

Founder: Shawn Yue

In 2014, Shawn Yue developed a new independent LABEL with the concept of MADNESS MDNS.

MADNESS is a platform for Shawn Yue to share personal fashion and life preferences compared to the concept of CMSS.

Through MADNESS, Shawn Yue expects "MADNESS BREEDS MADNESS", with the "nerve" and "crazily" characteristics that everyone should have in madness, giving birth to like-minded people like him who can create art.

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STAYREAL

Founder: Axin and his classmates

STAYREAL, born in 2007, was founded by Axin and his senior high school classmates in May.

The meaning of brand extension Stereo and the task of giving the brand "Keep staying real" are taken as the brand name.

STAYREAL interprets the unique spirit of the brand with punk rock, anti war, innocence, childlike interest and exclusive techniques.

Its insistence on goods, from exquisite packaging, clothing to the design of creative images, all hopes to provide tasty consumers, fashion and high quality quality, so that the street trend is also infected with a faint fashion. Therefore, at the beginning of its establishment, STAYREAL was favored by many media and enterprises. It had launched joint products with many famous international brands such as Pepsi Cola, MSN, NOKIA and so on, and often held street art exhibitions with many new generation artists.

PHANTACi

Founder: Jay Chou

PHANTACi, founded in 2006 by Jay Chou, has a naughty and weird phantom, combined with the diversified concept of "Fantasi".

Like the shop name, the brand is composed of Jay Chou and buddy rice, who love fashion and fashion, and the two play their respective specialties in different fields, giving customers unlimited imagination and creativity.

Interior decoration from two Taiwan interior designers, with a low-key gorgeous concept to create a new perfect PHANTACi, showing a more distinctive image.

JAY, which owns a large number of fans, does not need to worry about sales volume.

XPX

Founder: Pakho Chau

XPX is a clothing brand organized by Pakho Chau PUNKHIPPIE.

P's left X is the devil, while P's right X is an angel.

The moral of PUNKHIPPIE's naming is that everyone meets his devil and angels at different times, but as long as he believes in himself, he does not need to be afraid of the devil or angels to help him.

X plus P plus X is an equation, a very firm equation. The three party adds up to itself, a self that can not be knocked down.

P stands for PUNKHIPPIE, also for PEOPLES, that is, you and me.

People who like Pakho Chau know that he is a very fond of black people, so the design of the product is also integrated into his own ideas, maintaining a sense of mystery.

WNP

Founder: Chang Csun Yuk

Many people think that Fingercroxx is Chang Csun Yuk's brand. In fact, he only made the exclusive endorsement of Fingercroxx long ago, so many people mistakenly think he is the founder.

The brand that really belongs to Chang Csun Yuk should be WNP, a brand that works with Eric Kot.

WNP, the full name WORKnPLAY, is Work And Play, that is, to work in entertainment.

The first store opened in Hongkong in late 2009. Besides existing clothes and hats, graffiti and bicycle products will also be added, all of which are mainly street culture.

Music seems to be the only thing in the life of Chang Csun Yuk (A Yue), but the fact is that he has no difference from ordinary boys: playing, riding bicycles and outdoor activities.

He said, "I have always wanted to show my fans how to show my life."

WNP is Chang Csun Yuk's way of using clothes as media to launch personal trend brands.

WNP has been launched, and it has been sold.