2016 First Half Of The Clothing Industry You Have To Know Ten Major Events.

　 Merger and acquisition Grace Acquisition of French IRO

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Through mergers and acquisitions, enterprises can not only enrich their product lines, make up their own short boards, but also integrate more high-quality resources to enlarge their market value.

Rush to IPO cut silk into pieces for writing letters Chong "brand" first stock

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In the past for a long time, low credit rating and large credit risk have always been regarded as a short board for garment enterprises to move towards capital market. The emergence of the new three boards has undoubtedly opened up a green financing channel for many small and medium-sized enterprises in the growth stage.

Papi sauce Taobao shop 36 minutes 297 t-shirts

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According to the first financial business data center released the "2016 China electricity supplier red man big data report" shows that the estimated output value of red man industry in 2016 is close to 58 billion yuan. Visible business network red liquidity can not be underestimated.

　 　 Uniqlo Clear boundaries with fast fashion.

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As the ugly reality behind the fast fashion brands exposed in recent years, such as sweatshops, environmental pollution and human rights abuses, UNIQLO apparently wants to get rid of these fast fashion negative images as soon as possible.

ADI Nike frequently detonated money to recover market losses

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Nike is high-tech and Adidas is fashion oriented. Both often make use of consumers' blind worship of "opinion leaders" and hunger marketing to create explosive funds. As a sports brand, Nike ADI has made remarkable progress in the marketing strategy and effectiveness of the fashion brand in recent years.

Gucci, MK and other anti Alibaba joined IACC

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The alliance insisted that Alibaba should be added to it to provide protection for its sale. Although Ali denied this, there is no doubt that Alibaba's platform selling problem has increasingly become the target of global commercial joint crusade.

　 Senior executives leave Nike and Adi to change hands.

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No matter in which industry, personnel changes are very common, the mobile Shuai, on the one hand, may be talented people, and on the other hand, it is also a demand for better development of brands.

　 Nike beat LV to become the most valuable fashion brand.

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In last year's BrandZ ranking of the most valuable brands in the world, Nike ranked first among the most valuable clothing brands, becoming the most valuable clothing brand. Obviously, Nike has fully encroachment fashion circles.

2015 top 100 clothing enterprises in China

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There are 124 enterprises in the country, including 30 in Zhejiang, 30 in Jiangsu, 17 in Shandong, 7 in Shaanxi, 6 in Beijing and Fujian, 5 in Guangdong, 4 in Shanghai, Sichuan and Hunan, 3 in 1, 2 in 1, and 1 in each other. Domestic clothing industry, Zhejiang, Jiangsu and Fujian have certain advantages.

Baleno 250 million sells subsidiaries

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Shutting down stores and declining performance are the common keywords of these leisure brands in recent years. These brands are aging, the marketing methods are single, lack of publicity and communication with consumers, and in the Internet era of faster and faster updating, they have derailed the fast fashion mainstream tier.