Successful Pformation Of Zhongshan Taiwan Shoe Factory Produces "Magnetic Attraction Effect"

Near the energy development park, the Zhongshan headquarter of Hongfu Industrial Group, Zhongshan, is exquisite.

The company is located on the side of a small river.

The large shoe factory, with 6000 employees, used to have a large number of container trucks and large numbers of employees wearing uniform factory clothes in the factory area. In recent years, there has been no longer such a scene, instead of a group of young men and women dressed in casual clothes, which have become a university or research institution.

In an interview, the reporter was surprised to find that the former shoe factory has been pformed into a shoe research and development base, and has attracted a large number of top world shoes.

R & D institutions are located.

The vast majority of Zhongshan people still do not know that there is a global shoe brand research and development base around the world.

At the research and Development Department of Hongfu R & D base, R & D personnel are working on an advanced laser numerical control cutting lathe.

Leather fabric

A group of designers: Turning creativity into new products

At 9:30 a.m. that day, reporters walked into the beautifully shoemaking factory and saw that several workshops had been built into office buildings, with different brands of LOGO hanging on each floor. There were many departments such as product development, materials research and development, technology research and development, 3D mold development, and so on.

A batch of new world top shoe brand products, which are selling well in the global market, are "born" here. Then they are sent to Fujian, Henan and overseas Vietnam and Central America production bases for mass production.

Zhang Congyuan, chairman of Hongfu, told reporters that in recent years, due to a variety of objective factors such as rising labor costs, the group implemented renovation and renovation of the original factory building of the exquisite shoe factory in 2014, and pformed it into a global shoe research and development base specializing in providing research and development services for world famous brands.

The whole base has 8 major R & D centers and more than 2000 non production R & D personnel. These R & D personnel provide the world's first-line brand designers every day, from new product concept creation conception, new product function specification design, raw material and process technology research and development, to produce new product sample with high added value.

Chen Kunmu, deputy director of Zhongshan exquisite product development department of Hongfu group, is a Chiayi person in Taiwan. He admits, "why is the world's first tier brand shoes selling so high? Mainly because the products contain many innovative and high-tech ingredients."

Huge magneto absorption effect: bringing joy and sorrow to the chairman

In recent years, Hongfu group has been upgraded from foundry production to design and foundry production, and gradually has strong strength in product R & D design, so as to enter the ranks of the world's top brand shoe manufacturing enterprises.

At present, there are 14 professional shoe factories, 8 R & D centers and 120 thousand employees in the world, with a turnover of 1 billion 470 million US dollars in 2015 and second of the world's production and sales volume.

The group's main research and development products have 12 global first-line brands, and Zhang Congyuan expects to grow by 10% - 15% this year, and turnover is expected to exceed 10 billion yuan.

The exquisite shoe factory has successfully pformed into a large R & D base, which has produced a huge "magnetic attraction effect" in the global footwear industry. A large number of "Golden Phoenix" has not been invited: a group of top international brand executives have come to visit it, hoping to move their R & D center in the Asian region to Hongfu R & D base. At present, the Asian R & D center of many brands of the US CV (CONVERSE) group has moved from Zhuhai and Shenzhen, and some European and American brands have moved their Asian headquarters to the base as a whole. Only more than 1000 of these R & D personnel have gathered to the base.

The phenomenon of "100 Phoenix entering the nest" made Zhang Congyuan both happy and sad.

He frankly said that the R & D base has actually become the first world-class public R & D platform established by foreign investors in Zhongshan, which not only greatly improves Zhongshan's popularity at home and abroad, but also attracts more and more talents of scientific and technological innovation to settle in Zhongshan, boosting the pformation and upgrading of Zhongshan's traditional industries.

However, the existing hardware facilities of the base have not satisfied the requirements of the world's top brands, and many brands have criticized this.

Zhang Congyuan introduced that several office buildings in R & D base were pformed from the original factory buildings, which brought great trouble to the brand owners in the protection of intellectual property rights, and all brands asked for independent research and development space.

Therefore, the board of directors of the group decided to integrate the exquisite factory area with the newly acquired Kaiser factory area and expand the headquarters of Hongfu Zhongshan. It plans to expand a 18 storey R & D office building and an employee dormitory, and the entire expansion project is expected to invest 1 billion 366 million yuan.

"The land in the factory area is the land I have bought, but the Department concerned has not yet approved our expansion project.

I wish I could start work as soon as possible. "