How Should The Vertical B2B Platform Be Broken?

stay

This industry is closely related to people's daily life.

It is the most professional and user focused market in the world. Based on the current shoe material industry, information dispersed and slow communication, after leaving the fixed partners, it can only rely on the traditional salesmen to search on the spot and find the WeChat group. The shoemaking industry involves many materials and relies on the traditional way of low efficiency. Although the appearance of WeChat has improved the communication efficiency among the strange manufacturers to some extent, it can only be postponed.

Traditional advertisement

There are some problems such as slow updating, high cost, difficulty in searching and difficult to lay large areas. Some enterprises have set up independent websites to promote the pfer of the traditional paper shoe shoe advertising books to the Internet direction, so as to enhance communication efficiency and promote wide range exchanges. All these phenomena have released the desire and exploration of traditional shoe materials enterprises for new communication methods.

In the face of the tide of Internet +, many footwear B2B platforms are online, but how to operate is a key issue. Next, we will take the B2B platform "beauty material" as an example to analyze the shoe industry.

Public information shows that the US material was launched in November 2015 by Fujian Xun net Polytron Technologies Inc, and a product focused on shoe material trading formally launched in April 2016. It contains four major materials, including APP, PC, beauty, public and mobile websites.

With shoe material information and shoe material trade as main target market, main user group is shoe industry practitioner, include shoe making factory, footwear trader, shoe material manufacturer, shoe material trader.

We are committed to improving the efficiency of trading between semi-finished products in shoe making industry and improving the difficulty of information asymmetry.

First, the credibility of platform information is the lifeblood of B2B platform operation.

"Beauty material" adopts the mode of personal authentication and enterprise deep certification, and establishes the user credit system to protect the interests of platform users.

Secondly, the establishment of the industry basic database is also an important content for the platform.

"Beauty material" builds the basic data entry standard of shoe material industry to make the information matching under screening condition more accurate.

In addition, using image search technology, users only need to take pictures of relevant shoe materials to complete the fast comparison and match the same or similar shoe materials.

On the US side, the company is building two basic modules, user credit system and product data standardization.

Based on these two modules, the whole shoe material industry chain ecological circle is constructed.

For the future, "beauty material" will develop functions for multiple application scenarios to meet the different needs of different roles in the shoe material industry.