Is H&M Kidding Me? No Clothes, No Makeup.

In recent years, the sales volume of fast fashion brand H&M has been blocked, and it has almost become a sensation of spreading goods in China.

Recently, H&M had a new plan, not selling clothes to run and sell beauty.

Singapore is the first promotion market for H&M Beauty.

Like H&M's other products, H&M Beauty also walks.

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The 700 multi line products, including body care, skin care, hair care and make-up series, including eye shadow, lipstick, nail polish, hairdressing plastic products, beauty tools, and so on, have been packaged in a simple way.

The price of 2.15 dollars -14.8 dollars also extends the H&M's consistently low price strategy.

In addition to the daily beauty products, H&M Singapore will also launch the Conscious series body care line, which contains more high-quality raw materials, focusing on sustainability, and the outer packaging of products is made from recyclable materials.

Conscious series from buro247

According to previous reports, the body care, skin care and hair care products will be launched on the H&M flagship store in Orchard Building, Singapore, and the make-up series will arrive at the container at the Raffles Place store in Singapore later.

Considering that the Chinese market is the most important Asian market in H&M worldwide, in 2015, the Chinese market contributed 5% of the sales share to H&M, ranking fifth in the world. H&M's first choice of beauty products was chosen in Singapore, which may still surprise many fans.

But in fact, Singapore is already an important placement of fashion brands.

At the end of 7, a new flagship store was set up in Singapore's Ion Orchard shopping mall. There was an unexpected rush. At the time of 9 a.m., there were over 400 customers waiting in line, even some.

The night before, they arrived at the door of the shop to snap up the limited amount of beauty products that were first sold in Singapore.

In September 2nd this year, Singapore's orchard centre will also welcome its first flagship store in Southeast Asia.

The three floor store will provide 2700 square meters of shopping area, nearly 300 electronic display screens -- the largest number in the world - and 350 models, which catch up with the global flagship store of UNIQLO in Ginza, Tokyo.

In 2015, according to the euro consulting report, the number one in Singapore's retail market was Spain's clothing giant Inditex. Its brand including Zara, Bershka and Pull and Bear was the largest fashion group in the world, followed by Punto, the global private fashion brand from Belgium, with Mango brand, and then UNIQLO.

For the clothing sector, the potential of the Singapore market is not small.

According to PWC's estimates, the demand for clothing market in Singapore will increase by 12.6%, 11.4% and 8.7% from 2015 to 6 billion 300 million in 2018, which is not as good as Japan, Korea, or India, Vietnam, Thailand and other markets.

In several Asian markets, Singapore and the Chinese market

The similarity is: neither does Japan have enough high-quality local fashion brands like Japan and Korea, so the threshold for entry of foreign brands is not too high, but it has higher per capita purchasing power than those in India, Vietnam and Thailand, and it has a more mature business system.