What Happened To The Prada That Was Once High?

It is generally acknowledged that the luxury brand is the biggest player. In this luxury station, there is no more vigorous momentum than ever before.

Facing a predicament is not just a big economy.

Not optimistic about the impact.

From the show and design of PRADA over the past few years, the more luxurious hand style of RETRO art and literature and art is actually a large number of fashionable icon hobby deductive styles.

But from another point of view, this exquisite retro route is not acceptable to the general public at present. In a word, the design of PRADA is too small. After all, it is necessary to deduce such a magnificent hand style.

However, the trend is always changing rapidly. After a few "cool sex" styles have been popular for several seasons, the trend is becoming more and more romantic, and the medieval retro hand style that PRADA has insisted on in recent years is also in line with this bias. After several quarters of precipitation and development, the possibility of being accepted by the public is very high.

Specifically, PRADA is currently the most powerful sales of leather goods, when they were the main force to promote brand profits.

Of course, clothing style untouted led to a decline in sales of leather goods is one reason, but another big reason is in the strategy of leather sales.

At present, in order to attract more millennial consumers, PRADA has launched a series of low price handbags, and "imitated" GUCCI has launched more handbag styles.

Newly launched

Series such as Pionniere, Cahier and so on are indeed many, but did not achieve the desired results.

Of course, the time is too short at present. Under the double combination market strategy of price reduction and multi style, it is necessary for PRADA to test the success of the resurrection at this level.

Looking back on the luxury industry in recent years, GUCCI, which once faced PRADA's profit predicament, has fully recovered. After the brand changed greatly, the chief creative director Alessandro Michele, who had the literary and artistic flavor of the "nerd" maiden sense design, was not only praised by the people in the industry, but also popular with consumers. The clear style positioning made GUCCI one of the most popular topics nowadays.

PRADA's Miu Miu is even better than PRADA in this regard. At least clear and clear positioning of young girls is the core demand to seize the millennial female consumers. The first Miu Miu perfume, although it is not realistic to immediately rescue the market, there are at least some new stories to go on.

In the analysis and prediction of relevant investment banks, it seems that

Sales will continue to decline in the second half of the year, although this is based on the analysis of the weakness of the luxury goods industry and the reduction of global tourists, but the market environment is the same for brands. How to get rid of the strong recovery of the quagmire, PRADA needs to work hard in marketing strategy, and the design that can bring fresh sensory stimulation may be a good medicine for the brand.