In The Cold Market Of Luxury Men'S Wear, Zegna Saved Itself In Such A Way.

1. Italy menswear luxury group Zegna sponsors China national football team.

Recently, Italy men's wear

Group Zegna (Ermenegildo Zegna) has announced that it will be a sponsor of China's national football team and U22/23 football team. It will provide OTC dress and casual wear for the two teams from September 2016 to January 2020.

It is reported that

The first boutique was opened in China in 1991. This cooperation is a celebration.

25 years after the deep ploughing of the Chinese market, "another important milestone".

It is understood that for a long time has been closely linked with the sports community.

It is the first time to sponsor Chinese sports, and the decision to choose a national foot can be called a "forward-looking" strategy rather than a "forward-looking" strategy.

Desperate and smart moves in the market downturn.

And for Zegna, Greater China is still the largest single market, occupying 1/3 of the group business.

2. Samsonite's Chinese market performance increased by 75% from e-commerce

As of the end of June this year, the first half of the year, luggage group

It recorded a profit of $82 million 404 thousand, down 12.7% from a year ago.

Samsonite pointed out that the decline in profits was mainly due to the group's retail expansion strategy and the decrease in net retail sales in some markets such as the United States and Hongkong.

In the first half of this year,

Net sales increased by 4.1% compared with the same period in 2015, which was 1 billion 210 million US dollars.

Moreover, 75% of China's first half performance growth contributed from the electricity supplier business.

In addition, China's sales performance from 7 to August is expected, and it is expected that in the second half of this year, the Chinese market will record an increase in the number of medium to high units.

Previously,

The group has announced that it will buy Tumi, a high-end business travel accessories and accessories company for $1 billion 824 million, and the paction will be completed in the second half of this year.

By the year June 30, 2016, the Tumi brand had about 2200 outlets, and its sales network was distributed in 75 department stores, stores and tourist retailers in 75 countries.

3. "fast makeup" forerunner American brand e.l.f.Cosmetics applies for listing.

Recently, the US public beauty brand e.l.f.Cosmetics has applied to the US Securities and Exchange Commission (SEC) for listing.

It is understood that in 2015, the company's sales volume was $191 million 400 thousand, an increase of 32% over the same period last year.

In the first half of 2016, e.l.f.Cosmetics's sales volume was $96 million 800 thousand, an increase of 28% over the same period last year. Net profit was $1 million 100 thousand, down 145% from the same period last year.

According to the application document, e.l.f.Cosmetics's growth strategy includes attracting new customers, promoting sales and profit growth by innovation, expanding to related categories, expanding brand penetration in existing retail space, increasing online direct sales, setting up retail outlets in more high flow areas, and expanding internationally.

4. luxury goods in difficult period Brunello Cucinelli is growing against the trend.

As of the end of June, Brunello Cucinelli grew by 9.7% to 220 million euros in the first half of the year, compared with 9.3% in the first quarter, indicating an acceleration in the second quarter.

Revenue growth has benefited from the excellent performance of all its markets, as well as the newly opened 5 Direct stores this year.

As of June 30th, the group had 122 stores, of which 86 were direct outlets.

At present, Brunello Cucinelli has exceeded the market value of US $1 billion. Since the listing of the Milan stock exchange in 2012, Brunello Cucinelli has gained an astonishing growth.

In 2014, turnover increased by 10.4% to $472 million 800 thousand, more than 37 of the Bloomberg Intelligence survey.

The average value of the company is more than two times.

5.Chanel began losing momentum, its profits plunged in 2015 and 23% sales fell 17%

Affected by the downturn in global luxury consumption, France

Brand Chanel profits and sales fell sharply last year.

As of December 31st, the operating profit of Chanel 2015 declined 23% to 1 billion 600 million US dollars, total revenue decreased 17% to 6 billion 240 million US dollars, while cosmetics and perfume business income recorded 2 billion 910 million US dollars, down 21% compared with 2014.

It is understood that

Not a listed company, its performance has always been mysterious.

There are foreign media reports.

In 2014, the annual profit surged 38%, winning all the luxury goods giants, but now it looks like the decline in 2015.

Began to encounter the global luxury demand slowdown caused by the trouble.