Where Is The Future Of Women'S Shoes Market?

Frequent shopping women consumers are not hard to find.

There are more and more discount brands.

In addition to promotions at 38 women's day, Valentine's day, eleven golden week, Spring Festival and other important nodes, double eleven or even weekends will offer frequent discounts.

A number of women's shoes brands also set up discount counters or enter the outlets of domestic outlets, focusing on seasonal products.

The intensity of discount is also increasing.

There are also some women's shoe brands that turn online channels into disguised discounts.

A brand woman shoe franchisee Lee told reporters that Tmall flagship store is mainly used to deal with inventory, the new main is to sell online.

The group said that in addition to the weak economy and reduced sales, weather impact is also the main reason for the decline in profits of shoe companies.

The drop in sales was mainly due to a reduction in sales point. In the first half of this year, the group closed 450 stores.

Frequent rainstorms and floods occurred in many provinces and cities in China in the two quarter, and adverse weather further hit shop traffic.

Frequent discount sales led to a decline in gross margin, and many domestic women's shoes enterprises could not escape this fate.

Insiders revealed that a few years ago, the gross domestic product price of domestic brand shoes reached 60%-70%.

But in recent years, in the face of a continuous downturn in the market environment, many shoe companies have shaken their stance on the price, and discount sales are becoming more frequent.

"Although discount sales will bring down gross margins, facing the increasingly fierce competition in inventory and competition, this is also a failure."

Faced with the continued decline in performance, domestic women's shoes enterprises have tried to pform.

Judging from the performance of the past two years, there will be more new attempts to expand the channel to the Internet.

At present, many shoe companies begin to seek survival outside the main business.

On March this year, the company name was changed from "Foshan Saturday shoe Limited by Share Ltd" to "Saturday Limited by Share Ltd" on Saturday. It intends to weaken the main business footwear industry and facilitate the adjustment of the strategic direction of the company.

In the 2016 semi annual report on Saturday, we mentioned that we will gradually build up an innovative fashion ecosystem with the core of "fashion IP", the joint media social platform, the incubation operation platform and the collective sales platform.

Also some

A sideline, which is almost completely irrelevant to the main business, is chosen.

Industry insiders believe that in the increasingly severe market environment, the attitude of traditional shoe enterprises to take the initiative to pform is worth affirming.

But where is the way out in the future? This needs every enterprise to ponder deeply.

Insiders said that the domestic economic downturn is the main reason leading to the performance and profits of women's shoes enterprises.

But the deeper reason is that the domestic women's shoes' brand "internal strength" is insufficient, the market reaction and innovation consciousness are deficient, unable to meet the domestic market demand under the upgrading of consumption.

In recent years, the brand of foreign women's shoes and the original domestic design brand have occupied a certain market share by virtue of personalized design, pursuit of detail work and so on.