Dialogue With Nike CEO -- Mark Parker

People's enthusiasm for sports is high, so that mobile terminals can be digitally interconnected. This is beneficial to the digital platform.

In an interview with Parke, Parke talked about the market performance of Nike and looked forward to its prospects in the Chinese market.

A: No, the Nike brand is very appealing in China.

The market situation is very good for us. We have done very well in this field. The Nike has laid a solid foundation for China's development in the past few years.

Consumers want quality products and reliable brands, and they all think Nike is doing very well, so we hope that we already have innovative ways.

Our work is to lay the foundation for the next few years, so that Nike can perform better in China in the future.

Q: many consumers love Nike's premium brand. Will you sell some of your subordinate brands, such as Hurley?

A: I think our strength is ours.

Different brands, categories, gender, price points and channels.

We have a series of premium brands and excellent brands. Jordan and CONVERSE, Hurley also have great potential. Of course Nike is a good brand.

The potential of CONVERSE and Jordan is that they will be far ahead of their current position, so we are very excited to mention this at today's investor conference.

Q: let's talk about Jordan's expansion plan. Jordan has an idol status. There are 30 AIR JORDAN. Are there any basketball series and ladies' products?

A: we do have women products now.

The products are diverse.

The training series must be expanded, and the running series is also suitable for expansion. Jordan will also sponsor the uniforms of University of Michigan football team.

Jordan is now involved in various sports fields and will also increase his sponsorship to Michigan.

Jordan is an excellent brand, a change to the current situation dominated by sports, men and the US market.

This is an opportunity for consumers to make more choices on the brand.

We must be careful to ensure that we are not in the wrong direction. There are many opportunities ahead of Jordan.

Q: you mentioned University of Michigan, you seem to have no tradition of sponsoring the school team, but you have sponsored 169 million dollars for it.

A: there are many good qualities in the sports market. Nike and University of Michigan are inextricably linked.

This is not only a good opportunity for us to bring Nike and Jordan, the best products to the Michigan school team, but also to raise people's awareness of the school project.

Athletes want Nike and want the strength of the brand. Jordan is also very attractive to the athletes and can be the first team to wear Jordan's uniform. They are very proud.

So we are very excited to sponsor University of Michigan.

Q: are you ready to start the price war for the sponsoring school team and the competitors? I interviewed Kevin Durant last year. You need to sponsor a lot of money for the Michigan school team. This is astronomical. Have you ever worried about it? This is sky high. You've never had so much money!

A: we are very competitive and want to cooperate with the best teams and athletes.

I am proud that our contractual relationship with athletes is something we only admire.

We are well aware of its premium, which is only related to how we deal with these assets.

This is not a preemption of real estate, nor an expansion of products. We need to see this relationship and pform it into creativity, which is very exciting for us.