Liu Bing: The "Chinese Dream" Of The Founder Of Italy'S Post-80'S Brand

The Chinese dream is a national, a national and a Chinese one.

The Chinese dream is a dream of Italian trees, bringing traditional culture into the orbit of the era of innovation, carrying forward the traditional spirit, rejuvenating the Chinese forces and making the world fall in love with the beauty of China.

By the end of July 15th, it has been three months since the opening of the Hongkong store in Yi Zhi Shu. Liu Bing, the founder of Yi Shu brand, has to do every day to check the flow of water in the store.

He knows very well what the first store of Italy means.

From the point of view of market operation, the first step of any brand is crucial.

The effect of Italian tree shops in Hongkong is directly related to the expansion mode and planning process of N stores.

This is also the founder of Italy tree brand.

Let the world fall in love with the beauty of China, the first step of the dream of "China dream".

The brand of meaning tree is full of chance and inevitability.

After graduating from University, Liu Bing started his own business, and engaged in the operation of Buddhist pearl ornaments. In three years, he achieved the top three of the industry.

In this process, not only is the success of business, but also the fascination and love for Chinese traditional culture, and the sense of responsibility for inheriting China is born, and the "Chinese dream" that makes the world fall in love with the beauty of China is born.

The same is true of Chi Tong. At this time, Yan Jie, a close friend of Liu Bing University, has been selling and selling women's wear and men's wear for many years, and has accumulated rich experience in operation, supply chain, products and team, and is a young leader in the business world.

The two people talked freely and hit the nail on the head, investing 5 million of them and jointly establishing the Italian tree brand.

The reason why Yi Shu brand chooses the clothing industry is also located in the Chinese style because it is the only clothing category that can truly represent traditional culture, inherit traditional culture and innovate traditional culture in the field of clothing.

The ideal of Yi Shu's brand is to integrate the traditional culture and modern aesthetics with clothing as the carrier, create fashion, carry forward the culture, and let the world fall in love with the beauty of China.

The target set, the tree opened the "China dream" action, and embarked on the road of brand building.

It was related to Liu Bing's entrepreneurial experience.

The product is located in the auspicious Chinese style, trying to copy the auspicious elements of Chinese traditional culture to clothing, so as to create its own unique style, such as the lucky series with dragon and Phoenix, the Yin and Yang series with Tai Chi Eight Diagrams, and the twelve zodiac series with animal designs.

This unique product form was loved by the market at the very beginning.

But then, in the process of following this style, including product development and visual expression, the team slowly felt a difficult and unsustainable problem.

The Chinese style that originally belonged to a small group fell into a more small trap.

This has to cause the team to rethink and relocate. Simple elements are not the face of the Chinese wind. The contemporary Chinese style should be more open, more diversified and more innovative.

At this stage, Italy's work is to consolidate the existing achievements and continue to expand the brand scope of the Chinese style.

At the same time, Italy began to practice the brand purpose of letting the world fall in love with the beauty of China.

In April 15, 2016, Italy's first physical store opened in Hongkong to test its sales ability in the domestic and foreign markets.

In the second half of 2016, Italy tree will continue.

In August, there were three direct stores in Shanghai, and 10 more direct or franchised stores would be added to promote the popularity of Italy in the domestic market and expand the proportion of the Chinese wind in the clothing sector.

In terms of appearance, Chinese style belongs to the field of clothing. It is the most representative of Chinese traditional culture. It represents not only a style of clothing, but also a way of existence of traditional culture in the contemporary era, and an innovation of Chinese civilization in the contemporary era.

In the future, the product of the Italian tree brand will not only be confined to the category of clothing, but it will also bear the existing form of Chinese traditional culture in the contemporary era, which ultimately expresses the concept of "Chinese idea".

All traditions will inherit; all cultures will be innovating; any future will be revealed.

"The prosperity of a country or a nation is always supported by cultural prosperity. The great rejuvenation of the Chinese nation requires the development and prosperity of Chinese culture."

President Xi Jinping said when he inspected the Confucius Institute.

Inspired by the times, the "Chinese dream" rejuvenation of Chinese traditional culture has been put forward again, which has more contemporary and practical significance.

China wants to be at the top of the world. Brand wants to be evergreen and culture can not be lost. Culture must be inherited and innovating.