Celebrities Have The Same Official Website, And The Official Website Clothing Is Also Fraudulent.

Is "direct purchase price" the new world?

Liu Yinan, a white collar in Ji'nan

Every member of Taiping bird will see what new products she has on her official website when she comes to the market.

Recently, the season was changing, and Liu Yinan began to search again.

The official website.

However, this time she searched out another website: when it was opened, there was also the only designated official website of Taiping bird on the interface.

The website is very professional. The categories include Taiping bird suit, men's wear and children's wear.

However, the price that attracted Liu Yinan is the price of "the new world". The price of clothes is about 200 yuan, much cheaper than the counter.

"On the website is written" direct purchase price ", in my understanding, is not directly shipped from manufacturers, so much cheaper.

In order to verify his idea, Liu Yinan made many calls to the website's customer service, no one answered.

Is the direct purchase price of this brand official website really like Liu Yinan's thought? Is it because there is no intermediary dealer, so it is much cheaper?

Yesterday, the reporter contacted the head of Taiping bird headquarters, the official told reporters that the only official website of their brand is Tmall flagship store.

"Do you mean that the price of the website is much cheaper?" it must be false.

The person in charge said.

Many fashion brand official website is "the same paragraph".

Reporters learned that over the past one or two years, such as "Taiping bird" such a "official website" phenomenon has emerged, and they are imitated by consumers are well-known brands.

In 2015, UNIQLO's official website issued a statement saying its official website was impersonated.

At present, the official sales channels in mainland China are only offline stores and online UNIQLO official website and Tmall flagship store.

In addition, UNIQLO has not yet authorized others.

Platform and distribution agents.

The official website has the same money and Muji.

In June 2015,

Tmall has just entered Tmall, which has become a fast fashion brand after entering UNIQLO and GAP. At the same time, a group of flagship stores also appeared, and the word "Muji" and logo were placed on the homepage of the store, so that you can't tell which brand is the truth.

Reporters learned that not only UNIQLO, Muji, including

,

Many other international fast fashion brands are facing similar problems in the domestic network sales channels.

Some "official website" also can not buy genuine goods.

"Not only is the clothing brand, but also has the same official website in cosmetics."

Yesterday, the female college student Lian Lian told reporters.

Xiao Lian said that she had bought the product of Ke Yan, which was bought from counterfeit "official website of the same official", and was only known to be a fake after checking the goods in Ji'nan counters.

Although the fake official website can be made false on the interface, yesterday, the reporter consulted Wang Guangwei, a brand and an e-commerce expert who was counterfeited by the official website. They said that consumers could identify the fake official website as long as they did not blindly place orders.

Method 1: contact the headquarters of the brand. If you find a brand's official website, but if you do not know its true or false, you can call the brand headquarters. The staff will tell you their real official website address or the flagship store's address.

Method two: compare the price.

Opening up the online platform for online sales is part of the marketing strategy of many brands.

However, the general strategy of brand is the same price on line, even if it is discounted, it is also a combination of online and offline, especially big brands.

But counterfeit.

In order to attract consumers, they will make an issue on the price, and the price will be much cheaper than the counter.