John Galliano: Using The Consistency Of Wardrobe To Show The Uniqueness Of Advanced Customization

Recently, creative director Dennis Freedman of Barneys department store and Maison Margiela creative director John Galliano have designed a special window item in the New York flagship store of Barneys department. The purpose is to explore the above problems.

In its four windows facing Madison street, the road people can enjoy the Maison Margiela 2016 spring and summer advanced custom series at the same time.

Works in the series of advanced garments.

In this regard, Freeman said that this is the first time he has been in the window since he joined Barneys.

The original intention of this window is not to stimulate sales, but the core purpose is to show how John Galliano lets it come from.

A series of ideas will affect the design direction of advanced garments. As early as the period of service Dior, John Galliano showed the ingenuity in this aspect.

The iconic approach is to

The popular design elements are pformed into the next garment production.

That time

Media and buyers can often guess the direction of new season garments through his series of advanced customization.

Maison Margiela is currently creative director John Galliano

For these top department stores, window displays are not only the best facade for publicity, but also the marketing means to maximize passers-by consumption.

In the four windows of Barneys and Masion Margiela's cooperation, one is used to display the advanced custom clothes that are not sold in conventional channels. The other is the use of Michelangelo's Church murals "create Adam": in the huge golden wheat straw field, the 3D printing arms symbolize God and Adam, and the most innermost is Masion Margiela.

Series -- the reason for this design is to describe the story about creativity, on the one hand, it is also a metaphor for the creativity of John Galliano.

"Barneys is the role of a communicator, and the extra" gift "is that you can get the checked wool immediately in the shop.

"

Freeman explained the role of Barneys in this cooperation.

Maison Margiela, one of the four windows of Barneys, shows the brand 2016 autumn winter dress series.

Maison Margiela 2016 autumn winter dress series

Back in March of this year.

During this period, Freeman went to the Paris studio of Maison Margiela on the window cooperation project and discussed the specific cooperation plan with Galliano.

All of a sudden, you were pushed into a fantastic interior house and looked at the decorations around. I began to imagine that I was Alice in Wonderland, waiting for the Mad Hatter's afternoon tea party.

Galliano has prepared fine tea sets and pastries.

It's a room full of inspiration, and there's so much to see and touch.

You will have double touch of body and vision, and even the aroma of tea and cake will stimulate you.

I seem to have walked into the creative brain of Galliano, "Freeman recalls in her Maison Margiela studio.

Vogue.com launched an interview with John Galliano on this window collaboration.

The following are the parts we extracted:

The theme of this window is "Juxtaposition and Deconstruction". How did you plate this idea into fashion? At the moment, the vast majority of consumers are through.

Or pictures of social media to understand fashion, do you think they will feel this special correlation?

The principle of Maison Margiela is to subvert the traditional mode.

Archetype is broken and modernized.

This process has always been the "means of crime" in brand design.

This means that a simple element can actually reflect different historical backgrounds, which we can call "juxtaposition". But at the same time, we also give it different styles. This is what we call "Deconstruction".

This process of remixing actually implies a special correlation.

Today, the creative industry is searching for creative inspiration through social media. Their inspiration is nothing more than a collage of walls.

But for Margiela, background knowledge and historical sources are in the process of completing one.

It plays a decisive role.

Our efforts in the process of collecting creativity are actually beyond the clothing itself.

Barneys provides an invaluable opportunity to expose the real world of Maison Margiela, not only because of the details of clothing that can not be seen through pictures, but also the fact that

The structural relationship with clothing.

The reference inspiration in the window is very interesting, from Michelangelo's Church frescoes to hanging.

Dove nest...

How can you generate such inspiration and apply it to design?

The field of our inspiration includes historical and geographical aspects. For example, we have been extending the search area to different nations around the world starting from the European continent.

We will collect some old books and ancient books.

At the same time, we also need to travel, whether it is really to the source of inspiration, or search through the Internet.

After that, we will gather all the inspiration gathered in different ways. For example, we will customize some special fabrics for this purpose. In order to match the overall image, we need to make some hand accessories or modernize digital textile technology to achieve what we want to express.

Profile.

No matter where our inspiration comes from, it will eventually become something else and turn it into a product with the spirit core of Maison Margiela through visual language.

So even though our inspiration is different every quarter, it still belongs to Margiela and can be identified at a glance.

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First of all, these styles reflect the concept of collage.

It has been extended to advanced garments.

For example, there are two pieces of high definition work displayed in the dove nest window, one is the beige windbreaker, and we add a pleated dress dress to the chest, making a false impression that two clothes are mistaken by a wide belt.

Beside the men's double breasted suit jacket, on the T stage, we didn't let the model wear the pink and orange crepe Jacquard Dress directly on the body, but instead.

The shoulder strap is covered on this coat.

The model walks like a parachute.

But in the window, they are two separate clothes.

So you can see the clever contrast between these two sets of Look in form.

As for the window display of clothing, we changed a pilot jacket to a scissors.

Frankly speaking, few people have such an idea.

In addition, we removed all of a good silver evening dress above the chest, deliberately exposing the lining, adjusting the position of the cuffs and necklines, and making the effect of the shoulder that we saw now.

These designs are actually breaking the original deconstruction of clothes and re giving them new souls.

From this point of view, this approach runs through advanced customization.

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Maison Margiela, one of the four windows of Barneys cooperation, shows the works of the brand 2016 spring and summer advanced customization series.

Maison Margiela 2016 spring and summer advanced customization series

One of the four windows of Maison Margiela cooperation with Barneys shows the works of the brand 2016 autumn winter clothing series.

This theme "consistency" and the specific "uniqueness" in each form are displayed in the two series, but why do these two seemingly contradictory characteristics appear to be very harmonious in the show?

Consistency and uniqueness is the key to Maison Margiela's aesthetics, and both will achieve a balance.

As long as the woman in this dress feels comfortable, even in an avant-garde manner, it doesn't matter.

So it is unique in modeling, but generally speaking, they all belong to the deconstruction design just talked about.

We can not comment on what kind of feeling is right. We can only say that this feeling is right for Maison Margiela, and it is right for consumers who buy our designs.

But that's enough.

Fashion is becoming faster and faster, but your design in Margiela and the creative ideas of our co operation need to take time to study.

So do you feel the pressure of fast fashion? Or do you think that Margiela consumers actually reflect something worth exploring deeply?

Maison Margiela has always been against the fast fashion rules, and our designs are often from

The series began to penetrate into advanced garments, accessories and shoes.

If we say that fast fashion really has any impact on us, I think it should inspire us to explore more possibilities of garment making technology, so that we can design works that are hard to imitate.