What Are We Looking For For A Pair Of Sneakers Now?

If you go to ask questions, "what kind of experience is it to get ten thousand dollars on your feet?" the most popular answer must be the answer: "friends, go through Adidas Yeezy Boost 750?"

Because of these shoes, people are willing to spend nearly ten thousand yuan in line to rush to buy.

Adidas Yeezy Boost 750 Light Grey Glow In The Dark

Whether you think it is ugly or beautiful, it is the most expensive sneaker in the second quarter of 2016, the highest price being fired to $1471 (nearly 9800 yuan), which is 5 times its original price.

There are many such sneaker, or every year, every quarter and every month, there are endless "limited", "joint cooperation", "repeat" shoes launched.

The second quarter of 2016 is most valuable.

In the second quarter of 2016, the most expensive 10 pairs of sneakers, apart from a pair of Japanese brand ASICS, were carved up by Nike and Adidas.

(acquired by Adidas in Reebok2006)

Of course, expensive does not mean that many people pay.

In the second quarter of 2016, the top ten of the total amount was purchased.

AIR JORDAN is the absolute king of crowned crown. It has taken 8 places in the top ten of the second quarter of 2016.

In 1988, a pair of AIR JORAN 3 iPhone black cement was born. Some people say that it is just like the meaning of iPhone for mobile phones, because it opens the familiar marketing mode of Nike.

These shoes have been sold for four times, and the latest retail price of $160 has been sold out in a few minutes worldwide.

A few days before the sale, there were a lot of people waiting in line at the front of the store.

A few minutes after the official sale, thousands of black cement was sold at a price of 2-3 times on eBay.

In fact, a few years later, more than 1000 pairs of eBay are still on sale.

More importantly, such things happen every Saturday.

Every week, there are one or two shoes on sale. Every shoe has its own story. Each story can produce different color matching, and different colors can be used in other limited money.

We know all about routines, that is, every time a new shoe is sold, it is still tied up with a wallet.

When watching the ball, the fans can cry for the loss of a match, and can also revel in the brilliantly of a player.

Clever use of shoes to connect players with fans.

Which boy did not fantasize in the puberty when he wore Micheal Jordan to ride on the golf course? Micheal Jordan scored every time, every time to turn the tide, it provided more reasons for the fans to buy those shoes.

So when we saw the top ten list in the second quarter of 2016, we were not surprised that Air Jordan had so many double lists.

After all, for many sneakerhead, as long as Nike is limited, they will buy it.

Let alone basketball spirit Air Jordan series.

If AJ is a sentiment card, then Adidas's Yeezy and NMD series are the real topic makers.

The Yeezy that Kanye and Adidas have already put the sense of existence to the extreme.

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The original price of this pair of Yeezy350 is 200 dollars. When you go to eBay recently, you may find that it is fired more than 5 times the original price.

Except for shoes themselves.

The trendy and the upper feet are said to have the sense of stepping on the shit. The greatest hero who makes it explode is bound to be the star of the topic -- Kanye West, known as Kan ye, and his wife Kardashian Kim and his wife's sisters. Do you know how many fans the family has in Instagram?

Kim only sends a picture of Yeezy350 to 820 thousand people.

The Kim family three sisters jointly modeled the Yeezy season 4, which got fourteen million compliment.

The emergence of Yeezy has changed the pattern of the second-hand shoe market in the world.

Before its birth, 96% of the second-hand market was owned by Nike, while Adidas was only 1%.

By the year 2015, Adidas had 20% of the market. According to Josh Luber, the brand's share in the global second hand footwear market will increase to 30% this year.

In those days, Adidas was very heavy, and he would dig it from Nike. Now it is a super value business.

The NMD series has sent new models to Edison Chan, Wu Yifan, Shawn Yue and other stars before China's sale.

Do you remember the shoe stickers handed down by friends circle and micro-blog?

But spend ten thousand yuan, just because a star's topic effect, buy a sense of participation? For those who collect sneakers, they have a unique eye to pick a pair of shoes, these shoes are actually constantly appreciated, this is the time to excite them.

Campless founder in the TED speech, said, "sneakers itself contains other products do not have the opportunity to invest, I am not just referring to the sale of sports shoes, not drugs children.

Other children have to wait until they are 18 to enter the stock market.

For many people, sneakers are a legitimate and operational investment opportunity - a popular stock market, and unregulated.

Campless is a shoe shoe data company. Based on the data of more than 2500 million shoes sold on eBay, the global secondary shoe market price guidance system is provided to provide real-time (price) analysis of the thousands of pairs of shoes.

It is just like the Dow Jones index of sports shoes, so that it is convenient for shoes to control and manage their shoes assets, and make rational analysis before buying.

Under the influence of the Internet, the second hand trading of sports shoes has become more advanced and perfect. Meanwhile, it has inevitably reduced the ritual of people buying and collecting sneakers.

At first, the collection of sneakers is still a kind of underground culture. It originated from a small number of people's love for sports shoes. Before, people even wanted to find a place to go to thousands of miles away.

Now, everyone is sitting in front of the computer to brush eBay, click a few mouse can buy, and sometimes even bid, all of a sudden tasteless.

When the collection of sneakers is operated as a roasted commodity, or even a tool for profiteering merchants to profiteer, it seems to be less interesting.

Just like GQ video Sneakerheadz said, "people used to be in the shop to see if I liked them or not."