• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    How Does Nike Make More Women Fall In Love With Sports?

    2016/9/30 13:55:00 43

    NikeWomen's WearFashion

      

    Nike

    The first quarter financial results for fiscal year 2017 were released. From June 1, 2016 to August 31st, Nike group's revenue was $9 billion 60 million, an increase of 8% over the same period last year, and net profit rose 6% to $1 billion 250 million.

    The double rise of Nike's sales profits is due to the growing female market.

    Nike chairman and CEO Mark Parker pointed out that Nike in the quarter

    Women's wear

    Business performance is outstanding, Dynamic Reveal Jacket is the most popular style, followed by running products.

    So how did Nike make more women fall in love with sports?

     

    Start the strategy of "Nike Women" to create a sports event for women in running and fitness.

    As early as October 2014, Nike released the "Nike Women" strategy.

    In 2015, Nike launched the Nike Women women's sports event to bring new impetus to women who are looking for challenges.

    Nike Women women's sports events include Nike Women women's road running series and N+TC Tour.

    The Nike Women women's running series is held in all parts of the world, including 20 cities including Toronto, London and Hongkong. Apart from assembling the global female runner community, every event has set up different activities, including new routes, runner services, and opportunities to communicate with elite athletes, understand music and touch local culture.

    And every runner who completes the event will get a special necklace with the fashion of the city.

     How does Nike make more women fall in love with sports?

    The series of Nike Women women's road races held in Nagoya, Japan in March this year included the Nike+ Run Club (NRC) road running from 10 km to the marathon, the NTC Tour with 5 hours and hours of hourly running, and other series of NRC and NTC activities.

    N+TC Tour is dominated by the senior coach of Nike and the elite coaches from 12 cities in Shanghai and Stockholm. It presents a fascinating and interesting Fitness Challenge in five hours.

    Nike has also tailored the training program for Nike+ members to help them achieve their "just for the better".

     How does Nike make more women fall in love with sports?

     

    They only encourage themselves to challenge themselves.

    In April 2015, Nike launched a large-scale marketing campaign called "Better for it" aimed at female consumers. At the 2015 MTV awards, it published an advertisement by Wieden + Kennedy, telling the sports experience in daily sports from the perspective of civilian women, and encouraging them to persist in sports.

    This video has been viewed on YouTube for almost 24 hours on the line only for 350 thousand hours.

    In 2016, Nike invited 10 attractive women from different fields to share their "just for the better" story.

    Among them, there are professional athletes in the active duty national team.

    fashion

    Magazine editor, treasure mother, professional manager, organizer of public welfare activities, and post-90s women...

    Women are encouraged to participate in sports through stories about women who love sports, try and be loyal to themselves in different fields.

    As long as you try, exercise and experience new things, you will always be better.

     How does Nike make more women fall in love with sports?

    In addition, Nike has launched the "better for it 90 day challenge" campaign, which aims to encourage female sports enthusiasts to develop and synchronize their training programs through Nike+ training applications and running applications.

    According to the data released by Nike, in 2015, more than 70 million women in the world participated in the fitness running community through the two major application platforms of Nike+ Running and Nike+ Training Club, and Nike Women social platform.

    In order to encourage you to exercise, Nike made an original American drama.

    This year is the key year for Nike women's products to expand the consumer market. Especially in October last year, the "Five Year Plan" was announced. (in the 2020 fiscal year, Nike's female product revenue increased from 5 billion 700 million US dollars to 11 billion US dollars, occupying 1/5 of the total business).

     How does Nike make more women fall in love with sports?

    In addition to adding strength to women's products, Nike also made the first original drama "Margotvs Lily: big house girl vs fitness maniac" with the theme of women's fitness as the theme.

    The original episode of the 8 episode was created by the director of the movie "I and Earl and the dying girl", each episode of 8 minutes.

    After each episode, there is a wealth of training guidance, information on the new NTC and NRC training courses. Lili, one of the leading character's fitness maniac, demonstrates the essence of body building exercises in person.

    After reading the tutorial, you can immediately open the challenge mode, go to Nike+NTC APP for interaction and record, and choose an action to make your own customized poster to share with more people.

    The strength of Nike's content marketing lies in its strong participation and guidance. It has caught young women's love of self love and sharing social psychology. After joining Nike's running community, we urge each other to intensify each other.

    I believe that for many Nike+ members, Nike+ is not only a community, but also a way of life that integrates young people with fitness activities.

    Build exclusive gym, invite special people only

    In an abandoned hardware store in Grand Street, SOHO, New York, Nike opened a women's VIP gym, 45 Grand.

    This is an open, reserved and influential "special person" only for women, such as supermodel Karlie Kloss, as well as extremely active users in the Nike+ district.

     How does Nike make more women fall in love with sports?

    But unlike a single gym, the 45 Grand is more like the showroom of Nike's female product. Apart from the training area and rest area, there are private bar rooms, and the largest space is given to the display of Nike's female product line, including clothing and sports shoes.

    Nike called it "elevated space (advanced space)".

    {page_break}

    For Nike, the purpose of 45 Grand is not to make money, but a tool to cultivate user loyalty.

    As long as you qualify for admission, you can get a 45 Grand coach tailored for your fitness program and have the opportunity to accept the fitness course that is considered the most rigorous gym in New York, Tone House.

    epilogue

    From the Better for it# that encourages you to the original American drama that allows fitness to integrate into your life, and then to the gym you built for loyal users, Nike loves Nike's products in the process of falling in love with the development of women's exercise habits.

    This experiential incentive approach is also what Nike is best at.

    But Nike's position in the female market is being challenged.

    With more and more women joining the ranks of sports and fitness, female consumer groups have become the new target of sports brand competition. Adidas, Andemar and other international sports brands, such as H&M, ZARA and other luxury and fast fashion brands, as well as Vitoria's secret, CK and other underwear brand, have launched women's sports products, and women's sports market competition has become more intense.

    • Related reading

    How Did UA Become A New Sport Fitness Circle?

    market research
    |
    2016/9/27 10:26:00
    47

    Share Dividend Has Become A Luxury For Luxury Goods Producers.

    market research
    |
    2016/9/26 10:05:00
    40

    What Are The Reasons For The Rapid Rise Of Underarmour In The US Market?

    market research
    |
    2016/9/25 11:40:00
    39

    What Did Jingdong Do In London? Who Did It Follow In London?

    market research
    |
    2016/9/25 11:07:00
    14

    Taobao Women'S Clothing Will Promote New Live Broadcast

    market research
    |
    2016/9/25 10:55:00
    70
    Read the next article

    蓄勢(shì)待發(fā)的阿西娜大碼內(nèi)衣是否能讓人滿意呢?

    在大碼女裝市場(chǎng)變得日漸成熟的時(shí)候,大碼內(nèi)衣成為了一個(gè)令人頭疼的難題。如果不是顧客的強(qiáng)烈要求,纖莉秀在首次戰(zhàn)略擴(kuò)張中,或許不會(huì)注意到大碼內(nèi)衣這個(gè)巨大的細(xì)分市場(chǎng)。

    主站蜘蛛池模板: 日本一线a视频免费观看| 麻豆久久婷婷综合五月国产| 男人j放进女人p全黄| 精品人妻系列无码人妻漫画| 把她抵在洗手台挺进撞击视频| 国产精品爽爽V在线观看无码 | 护士在办公室里被躁视频| 国产女人18毛片水真多| 亚洲精品午夜久久久伊人| jlzzjlzz亚洲乱熟在线播放| 高铁上要了很多次| 日韩精品在线一区二区| 国语自产偷拍精品视频偷| 亚洲综合色视频在线观看| 两个小孩一起差差| 精品无码久久久久久久久久 | 99久久亚洲精品无码毛片| 美女张开腿黄网站免费| 日韩一卡2卡3卡4卡| 国产精品电影院| 亚洲娇小性色xxxx| 亚洲精品国产精品国自产网站| 波多野结衣之双调教hd| 国产高清在线免费| 人妖在线精品一区二区三区| 99久久国产综合精品五月天喷水| 欧美精品亚洲精品日韩专区| 国产精品爽爽va在线观看无码 | 国产成人精品久久| 亚洲成无码人在线观看| 亚洲国产成a人v在线观看| 日韩电影在线看| 国产一卡二卡≡卡四卡免费乱码| 两根硕大的挤进了小雪| 男人的天堂在线免费视频| 国产高潮刺激叫喊视频| 亚洲一区二区影院| 荐片app官网下载ios怎么下载 | 在逃生游戏里挨c海棠小说| 亚洲欧美一区二区三区| 日本亚洲精品色婷婷在线影院|