What Scenes Can You Think Of Wearing Colored Yarns?

She was dressed in China.

The design of the color yarn skirt, in the bright lights, a pleasant note from the clothes jump out, beautiful and dream.

This colored yarn comes from YeWen.

Shop, shop style design by Cao Yewen, founder of a knife.

YeWen wedding dress is quite famous in Russia. Many wedding rentals are ordered from her home.

"One of the top wedding dress shops in Moscow, 80% of which are my designs."

At present, in addition to retail, YeWen wedding shop has 30 fixed rental businesses in Russia, waiting for Cao Yewen to rush to buy new products on VK (Russian social software) every month.

The colorful yarn is rich in color and rich in scenes and uses much more frequently than white ones.

Shop opened for only one year. The store has more than 6000 fans and sells more than 200 wedding dresses per month.

Cao Yewen grabbed this tiny category and ploughed it all over the world to push Chinese design to a bigger stage.

The picture shows buyers in YeWen shops.

Two into two out of speed.

Cao Yewen was one of the few sellers who started from the global express and went to Taobao.

In 2012, tired of the nine to five Cao Yewen's resignation from the trade company that made wedding dresses, she sold the dinner bag at a quick sale.

In the company, Cao Yewen came into contact with all the production techniques and fashion trends of wedding dresses, and gradually fell in love with the lace lace process and the outline of a fishbone support.

And there are only 10 kinds of wedding fabrics, which will be easier to operate than other clothing categories.

But considering the cost and risk, YeWen decided to test the water from the dinner bag first.

The dinner bag is an essential decoration in the wedding dress scene. It is small in size and low in cost. It can get goods from suppliers at any time, and it does not need to take inventory. It has become Cao Yewen's closest dream choice.

At that time, the $30 dinner banquet, YeWen sold more than 100 in a month.

In 2013, Cao Yewen resolutely gave up the dinner banquet, took the 100 thousand yuan earned on the fast selling pass, fought in Taobao, and entered the road of dream with "fast", "accurate" and "ruthless" wedding dress.

The wedding dress is not the same as the dinner party. The wedding dress is different from the dinner bag. The selection of materials, design, board and production, complicated process and the cost of goods produced by the mass production of suppliers, only the "quick decision" can occupy the highland.

Taobao is in a traffic outlet. Its customers are large, and its selling speed is faster than that of exports. Choosing Taobao instead of fast selling can reduce pressure and inventory for YeWen.

Cao Yewen chose the dress as the main direction of the store, because the wedding dress is lower relative to the cost of the wedding dress, suitable for entering the wedding dress.

The seller.

Fast selling and evening banquet, Taobao and dresses are all considered carefully after considering the development status and platform conditions of YeWen stores.

"Only ruthless". The store is fully owned by Cao Yewen. It has to undertake customer service, design, operation, and other roles.

From eight a.m. to 12 pm every day, "I didn't go out for a month."

By the end of 2014, the dress with a unit price of 600 would be able to sell more than 300 items in a month.

In early 2015, in order to avoid the shortage of stock last year, Cao Yewen bargained 200 thousand of the goods.

She didn't go home for the new year, she wanted to do a good job.

The problem was followed by one supplier's merchandise wrong edition and half the clothes returned by customers.

"There is no problem from outside, but the tailoring on the waist and chest deviate, which leads to the lack of self-cultivation.

"50% return rate makes shops rank down all the way.

In addition, a burst dress on the homepage is plagiarized because of a picture similar to other shops on the details page.

As a result, the explosion is no longer the case, shops are almost paralyzed.

It is still personal selection, design, still is until 12 o'clock every day, but the shop is like a frost eggplant, not lively.

Cao Yewen had something to do with him.

She wanted the salted fish to turn over, and she thought of a quick sale.

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She wants to build factories herself and only sells colored yarn.

Besides ceremonious ceremonies and wedding banquets, what kind of scenes can you think of wearing colored yarn?

Abroad, graduation ceremonies, dance party will use colored yarn, love, marriage, honeymoon, pregnancy, child and so on will also wear colored yarn to take pictures.

Colored gauze is a kind of wedding dress. Compared with white yarn, it is brightly coloured and richer.

Foreigners not only have the habit of renting colored yarns, but also buy them for different occasions.

In August 2015, Cao Yewen decided to return to speed sell and sell yarn.

After summarizing the setbacks and frustrations on Taobao, Cao Yewen made the following preparations:

1. All products are designed and photographed in real time without theft or piracy.

2, set the new time, every month fixed 3 - 5 new products;

3, prices are priced according to 30% of the profits.

4, at the same time, we will launch a variety of products to change the situation of explosive products.

5, improve the production process, add technology to the collar, solve the problem of easy lapel, and increase the bright spot for the product.

"It feels a lot easier."

In fast selling, customers prefer e-mail to Ali Wangwang instead. Cao Yewen can focus on answering questions and save time.

Moreover, the delivery period of 15 to 30 days is suitable for wedding dress production. There is no rush to rush all the time. Cao Yewen is like a duck to water in design. Several kinds of colored yarn have been well received.

YeWen gained $3000 in sales for a month, and the figure doubled to $8000 in 3 months.

Cao Yewen suddenly excited, simply put all his energy into fast selling, and gave up the operation of Taobao.

But with the experience of pressing goods last year, Cao Yewen remained frightened.

She had a bold idea of building factories and selling herself.

The two major gangs are Guangzhou based bulk production and customized retail based on Suzhou.

YeWen is located in Dongguan, has been mainly bulk purchase.

The risk of mass production is that there is a risk of pressure, and the dispute rate is not high.

Cao Yewen was very quick at selling quickly, and was reluctant to worry about pressing goods and the wrong version every day.

In 2016, Cao Yewen started his own factory with 300 thousand of his working capital.

"Every procedure, I ask for size check."

Under the strict inspection of Cao Yewen's quality and size, the return rate of wedding dress dropped from 15% to less than 1%.

The average store sells 200 pieces per unit to produce a return.

In the view of purchase evaluation, "world online merchants" found that many customers used "the best" to evaluate YeWen wedding dress.

One of the Russian customers wrote in the commentary: "this is the best yarn skirt I have ever seen in my life."

("This dress-the best of all, I 've seen in my life!") in professional photographers, the color and design of the dress show a noble visual experience like a princess, which is very suitable for filming.

("This dress feels just a princess... I do professional photography and and,"

"When I see customers say this is the best colored yarn they have bought, I really realize the happiness of my dream."

Grow together with 30 fixed customers

In Russia, wedding dress rental is very common.

The store, which is hundreds of square meters, is small to a family based residence. After the model is tried out, the seller will take photos to attract customers in Russia's largest social software VK.

The picture shows Cao Yewen VK account.

A buyer from Moscow is one of them.

Starting from the first color yarn a year ago, almost every new item on YeWen will be bought.

"He used to be family rentals, and now the store has more than 200 square meters."

80% of the clothes in the Moscow wedding dress rental shop are currently designed by Cao Yewen.

There are many leasing businesses like him.

Cao Yewen statistics show that there are 30 regular customers in the shop. They place orders every month, and the price ranges from $200 to $3000.

These people come from the Russian leasing industry, and clothes are rented to individuals or photography teams.

"According to the local rental price, the cost can be recovered on an average of 3 times."

Cao Yewen has made an investigation of the Russian wedding dress.

Similar to YeWen, the same quality wedding dress needs 2000 US dollars.

"Russian cloth is expensive and labor costs are high. Installation of a zipper costs US $30."

This year, several businesses came to visit Cao Yewen's factory and signed a long-term cooperation and advanced customization contract with her.

These businessmen occasionally asked Cao Yewen for some requests.

They took the initiative to give Ye Wenfa some trends, hoping that the new YeWen added the latest elements of Russia; they taught Cao Yewen how to use VK, hoping that she could release new clothes and advance sales activities on them. They asked for private style customization of individual styles, and Cao Yewen could sell the YeWen shop only after a month of design and delivery.

"We grow each other".

Many buyers come out of family rents because of YeWen's wedding dress and own their own stores.

And Cao Yewen, because of these businesses, began to understand VK and master the fashion trend of Russia, and gradually formed his own advanced customization business.

However, YeWen began planning the future of the brand.

In the second half of this year, Cao Yewen plans to sell a wedding dress shop mainly based on white yarn.

"Colored yarn depends on rent, white yarn is bought". White gauze is used as a wedding dress. Foreigners are accustomed to buying it.

Therefore, the demand for new frequencies on style will be lower than that of colored yarns.