Amazon Has Become The Largest Clothing Supplier In The United States.
Amazon has become the largest in the US.
Clothing business
Last year, Amazon's clothing sales totaled $16 billion 300 million, which was higher than the total sales of Messi, Nordstrom, Kohl 's, Gap and LBrands.
According to Morgan Stanley analysts, Amazon has the second largest market share in the US apparel market, second only to WAL-MART:
America's clothing stores are crying for no tears! Have all the market share gone to Amazon?
Amazon in
Garment industry
The layout should first be traced back to 10 years ago to purchase the clothing website Shop Bop. After 3 years, Amazon bought the footwear business Zappos at the price of 850 million US dollars.
Over the past few years, Amazon has increased its investment in fashion, launched its own brand clothing, and sponsored the New York men's fashion week, employing executives from luxury fashion companies, such as Julie Gilhartogue, fashion director of Barnes boutique in New York, and Caroline Palmer, editor in chief of Vogue magazine.
Amazon also launched Zac Posen and Stuart Weitzman brands for high-end fashion.
This has changed the image of Amazon selling only cheap products.
Morgan Stanley analysts estimate that Amazon's clothing sales increased by $1 billion 100 million in the previous quarter, while total sales of Messi, Nordstrom, Sears, Kohl, s, JCPenney and Dillard totaled $225 million.
Although the managers of these stores blame the change in weather and the preference of consumers to buy large items such as televisions, and for the past 15 years, the managers of these stores have been blamed for the change in weather.
Clothing market
The average annual growth rate is only 1%, but Morgan Stanley analysts believe that the loss of the mall turned into an increase in Amazon's revenue.
"It is expected that the electricity providers (mainly Amazon) will continue to absorb market share from the mall, and it will be very fast, because Amazon's attractiveness in the fashion market is rising," said Morgan Stanley analyst.
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