Foreign Department Stores Were Forced To Close Shop In Cold Winter.

According to the forecast of the meteorological department,

This year will be a cold winter under the influence of La Nina.

However, the cold weather of foreign department stores came before bad weather.

Recently, the ten shops in the halls shop, the shop in Beijing and the Parksun Sun Palace store have heard the news of the store. They have been confirmed at the moment, and the foreign department stores that have accompanied the people of Beijing will come to a close at the end of this year.

Ten Mile Shop, Hua Tang shopping mall

Farewell to the sun at the end of next month.

At 5 p.m. on Tuesday, the reporter came to the ten mile Fort shop in the Hua Tang shopping mall. Only two red backboards were placed on the right side of the shopping mall. One was posted on the right side of the shop, and the other was the notice for subsequent use and refund of the shopping card.

The closing notice shows that the ten mile Fort shop in the halls store will be closed from November 1, 2016 due to the restructuring of the company.

The four floors and five floors of the shopping mall will eventually open until October 28, 2016, and the first floor of the shopping mall will be opened until October 31, 2016.

Notice specifically mentioned that the current "equipment and facilities in normal operation", so that consumers feel at ease shopping.

Due to the rush hour, shopping malls are very popular. If it is not the closing notice at the entrance and all floors, there is no sign of closing the store.

At the entrance of a shopping mall, a lady's scarf shop is on sale, and the aunts are buying around the flower car.

The whole layer is distributed with cosmetics, women's shoes, gold jewelry and other categories. In the middle, there are a few places in the leisure area, which are discounted underwear, middle-aged and old coat, and the layout is slightly messy.

The 2 floor of the shopping mall is dominated by young girls.

It distributes AGG, E LAND, Ou Shili (ochirly), Lily and so on, but these brands are relatively old and are less attractive to younger generation consumers than fast fashion brands such as ZARA, H&M, C&A and Forever21.

The 4 floor is mainly home appliances, home textiles, the cash register has been suspended.

On the same day, the popularity of the supermarket on the ground floor is still strong, and shopping checkout still needs to wait in line.

A queue up consumer told reporters that the supermarket was very fresh, and there were many Japanese imported cosmetics and food, and they had to come once a week, but there were few clothes upstairs.

After shopping, you have to go far away to the city of joy.

Parksun Sun Palace

Ladies wear empty 1/4

Compared with the Ten Mile Shop in Hua Tang shopping mall, the Parksun Sun Palace store, which will also close at the end of October, will have a lot of depression. A large lock at the entrance of the south gate locks half glass doors, leaving only revolving doors in and out.

Although no notice of closing down was found in the shopping mall, the staff members said they were only open until the end of October, and the scene in the shop indirectly proved this.

3 floor

Most of them are domestic brands that are not named. 1/4 of the shops have been emptied, and the rest of the shops are also deserted.

Some of the empty shops closed the store with yellow blocks. Some shops left behind the window models and slippers in the fitting room when they moved away.

The 4 floor is men's wear and sports brand. The workers are busy packing boxes in boxes. The big boxes are piled up next to the shops. Only the loud music and the tearing tape can be heard in the mall.

The 6 and 7 floors are not visible. All elevators are closed. There is only one cage in the dining area, but none of the guests.

During the nearly 1 hours of observation by reporters, there were more than 10 people in the underground dining area, and no more than 10 customers were shopping.

Similar to the Ten Mile Shop in Hua Tang, Baisheng's underground dining area is not rich enough.

Nowadays, most consumers go out to eat, and go shopping. The concentration of restaurants is the guarantee of attracting tourists.

But there are only ten McDonald's and Sallie's restaurants in the halls. The Baisheng underground dining area is more like the staff canteen in the shopping mall. Most of them are more than a dozen or more than 20 of the rice and noodles, and the famous restaurant companies can hardly attract consumers to Yoshino Yachi's family.

Foreign department store no longer

Close shop only for stop loss

In those days, foreign department stores were very popular for a while.

Hua Tang shopping mall is a star department store in the ten mile Fort commercial area. It was established by the joint venture of Ito Yang Hua Tang, a Japanese company. As the first shop in Beijing, it once contributed 30% of the total regional sales.

Baisheng group is the largest department store in Malaysia and enjoys the reputation of "the first store of foreign capital department stores".

Nowadays, with the ten mile Fort shop, the halls have closed 7 of the 9 shops in Beijing. After October, only Asian Sports Village stores, Fengtai North Road stores and 2 Sanlitun stores are still operating normally.

Parkson, in recent 4 years, has closed more than 10 stores in China, and its performance has been in a state of loss.

Moreover, when a reporter consulted himself as a consumer, a staff member at Sun Palace said that the Parkson regular store was about to close, but the notice had not yet been issued, when Baisheng would only have a private shop in Fuxing city in Beijing.

However, the news was not confirmed by Parkson.

After 20 years of shopping in China, the foreign department store has no longer seen its scenery. Where is the problem? When the news came out of the Ten Mile Shop in Hua Tang, the reporter telephoned Cheng Ning, Minister of Planning Department of Beijing Hua Tang.

The Ten Mile Shop did not keep up with the adjustment of consumers in 2008, and had problems under the influence of online shopping, rent and manpower.

Previously, some media outlets reported that the store was under the tide, and Hua Tang would withdraw from the Chinese market. Cheng Ning denied that the head office attached importance to the Chinese market and would increase the number in the future.

Investment and strategic adjustment are mainly to improve the way of operation.

Guo Zengli, an industry information director of China shopping center, said in a media interview that the department store industry was not well developed in the early years when Parkson entered China.

With the emergence of a large number of department stores and shopping centers, Parkson did not make too many changes to cope with the new competition pattern, and the proportion of retail area and catering no longer attracted consumers.