Luxury Brands Make A Lot Of Effort To Get Away From Young People.

Though a few days ago, Milan handed over.

The handover bar, several of which have not yet been forgotten, such as Dolce & Gabbana.

From music, models, walks to guests, all elements show that the group they want to talk to has changed to Z generation, which was born in 1995 -2012.

Outside the show, as always, they are full of fans. These teenage girls do not come to see fashion editor Anna Wintour.

They were vigilant in search of guests, Cameron Dallas, a network of red men of their age.

He has 15 million 600 thousand followers in Instagram on the social media platform, and recently won the latest advertising film of Calvin Klein.

It is easy to see the heart of Dolce & Gabbana in the arrangement of the row seats.

Cameron Dallas is also mostly Z generation stars, such as Swedish singer Zara Larsson, supermodel Sarah Snyder and young fashion blogger Luka Sabbat.

From the list, you may also find some familiar surnames, such as the son of Pamela Anderson; the granddaughter of Diane von Furstenberg; the daughter of Sylvester Stallone, and the son of Jude Law.

These young faces become a resource for luxury brands to scramble for, because they believe their peers' personal display can narrow their distance from Z generation.

As for whether the latter is currently available

It's not important. They want to make an appointment in advance.

With a beautiful face and flexible social skills, the two generation of stars from the young generation can easily become the focus of the media without any effort.

Of course, inviting the "two generation of stars" is not the patent of Dolce & Gabbana.

Last year, the Chanel 2016 spring and summer women's clothing series was invited by Ouyang Long's daughter Ouyang Nana; Faye Wong's daughter Dou Jingtong was once.

The opening ceremony of the Shanghai exhibition opens, and Beckham's eldest son, Brooklyn Beckham, has developed from the Burberry advertising film to the palm mirror. She is only 16 years old.

Apart from watching the show, the Dolce & Gabbana show is exclusively customized for the Z generation.

Before the show, the music from Justin Bieber laid the foreshadowing for the whole show.

The brand also brings a group of hip-hop street dancers from Naples to perform shows.

"Everyone wants to be young forever."

Stefano Gabbana, creative director of fashion house, said in an interview in the background.

He's a good hand at social media in the fashion world.

Many consulting companies including RTG Consulting have conducted consumer research on Z generation.

The latter is mainly descendants of the X generation, also known as the the Internet Generation. It is deeply influenced by the Internet, instant messaging, tablet computers and other technology products.

The luxury brands that want to catch up with young people focus on those star models with social media appeal.

During this season's Milan fashion week, Gigi and Bella sisters appeared in MaxMara, Fendi, Versace, Bottega Veneta and Moschino.

The number of Instagram fans added to two people is close to 30 million, compared with Versace only 900 thousand.

Naturally, they have done their duty to put Po on their social media accounts.

Compared with the parents, the number of "brand control" in Z generation is greatly reduced, and they are more susceptible to their peers.

After recognizing this brand out of the show, a group of young people were invited to appear in the advertising blockbuster.

Lily-Rose Depp, which is favored by Chanel, is only 19 years old. She inherited her mother's Vanessa Paradis and won the Chanel N 5.

Bvlgari's recently signed "Star" is only 18 years old, and is Kate Moss's half sister Lottie Moss.

5 years ago, she first appeared in public view as a Kate Moss bridesmaid, and was formally released by Storm brokers.

Soon, Lottie Moss appeared in the advertising videos of Red Valentino and Calvin Klein.