Underwear Market: Young Women Love Sexy, Wind, Middle-Aged Women, Love No Steel Ring.

Although the per capita expenditure of personal clothing is only about half of that of the European and American countries, the industry is growing at an overall stage. However, the annual growth rate of over two digits per capita is more than 30%. The per capita consumption frequency of women's underwear market is increasing year by year, indicating that consumption habits are gradually developing.

Shaping is the main functional requirement of consumers. Middle-aged women attach particular importance to shaping function.

In 2016, 4~6 sales decreased by about 18% compared with the same period last year, while the urban beauty group expected profits to drop by about 4 in the first half of this year.

As young people under 28 are becoming the main force online, there are two changes in the consumption demand of the market.

First, the high-end consumer demand is highlighted.

Data show that online female underwear ocean scouring scale to achieve more than two digit growth.

The growth of global purchase and Tmall international has been increasing rapidly, both of which are substantially higher than the overall average price.

Two.

Refined demand.

Concentrated on the functional needs and collocation needs, it also attaches importance to aesthetics and is accompanied by the scene collocation needs.

Interestingly, compared to the near line of the second tier area, the online sales have seen a new growth point to the consumers in the three or four line area, while the lingerie lingerie relies on young women to get a boost in the three or four line area.

The data showed that in 2015, sexy style underwear rose with the popularity of sexy style clothing, especially for young women aged 19~22, and the increase in consumption was mainly from the four line area.

Sexy fashion prevails in the market of sexy underwear.

Women's underwear suits and sexy underwear can provide different products value of ordinary women's underwear. The increase of these two consumption is the embodiment of user's consumption maturity.

Women's underwear suits grow faster than ordinary women's underwear. Consumers value their suits.

However, the development of consumers' diversified demand is evident as the size of sexy underwear increases.

On the other hand, consumers are paying more attention to interior and exterior collocation and scene matching.

Skin color female

Nylon and glossy women's underwear and sexy style have improved significantly, and with the coming of the movement, vest vest is also popular.

The smooth nylon fabric is easy to match with light clothing and is favored by young women. Lace is still the mainstream fabric.

Data show that in 2015, users of adjusted functional underwear accounted for the highest proportion of users over 28 years old.

At the age of 36~50, it is when women begin to pay attention to the health of the chest that they are more in love with no steel ring underwear.

With the improvement of the process, no steel ring underwear is obtained, and the design of the steel ring has greatly reduced the pressure on the chest and the comfort of the bra.

Therefore, in recent years, the proportion of women's underwear without steel ring has been significantly improved and become a trend in the future.

Around the plastic products, there are new changes in the styles and functions of the cups.

Among them, the gathering function and the traditional bra of 3/4 cup are still the mainstream. But the proportion of the adjusted, full cup and rear four female lingerie has a significant increase. The female underwear with both shaping function and comfort is a new trend in the future.

Generally speaking, the adjustable functional underwear is mainly covered with whole cups, which mainly improves the problems of drooping, expanding and ancillary of the chest.

In the underwear of D cup, the proportion of middle-aged women with larger chest girth is higher than that of women. After women generally exceed thirty years old, the chest will gradually appear out of shape and so on. It is necessary to wear underwear to improve the chest shape.

So adjusting underwear is always popular among middle-aged women.