Who Will Be At The Helm Of The World's High-End Women's Wear In Fashion Retailing?

Global high-end Women's wear brand Baozi The parent company Bao Guo International Holdings Limited yesterday announced high-level personnel changes.

In female white-collar workers, you may not know Kenneth Chan, but you must not know baozi. As one of the most successful international women's wear brands, Baozi occupies the dominant position of high-end women's clothing in China for many years, and has created more than 20 years of bestselling miracle and has a large number of loyal fans. Earlier market The industry is paying close attention to who will take the helm in the challenge of fashion retailing and the international high end women's wear. This year's 37 year old Anthony Paul Chan is Kenneth Chan's son. Anthony Chan is the second generation successor of the rich family, which indicates that Kenneth Chan is giving full play to the power to replenish fresh blood, so as to speed up brand renewal and attract more young consumers to make changes.

Anthony Chan is very low-key and has little time to stand in the spotlight. His trend is only seen in fragmentary news. It is revealed that he has been in charge of the daily operation of the group for more than a year. Anthony Chan is currently the strategic planning director of PORTS Asia Holding (HongKong) Limited, and has over 15 years experience in strategy, operation, private investment and enterprise financing. He served as executive vice president of Pcd Stores Group Ltd and served as chairman of Seth group. Prior to that, he served in Bain, Singapore Government Investment Company and Credit Suisse First Boston bank.

Another 46 year old Chen Jingjing, a newly appointed Executive, is Kenneth Chan's niece. She has over 15 years experience in marketing and retailing, and has worked as general manager of Xiamen spring department store in China. Chen Jingjing used to be a publisher of luxury fashion magazines such as silk media.

Kenneth Chan was born in Hongkong, China. When he was 10 years old, he immigrated to Canada with his family. In 1961, Baozi was founded by Canadian LukeTanabe in Toronto. This fashion kingdom begins with a classic white shirt NO.10Blouse, known as the No. 10 white shirt. The shirt designed for women entering the workplace was popular in those days.

By 1989, Baozi had more than 60 stores in the world. At that time, Kenneth Chan's mother opened a garment processing plant and worked for baozi for many years, and was deeply trusted by Luke Tanabe. In 1989, when Luke Tanabe planned to retire, the Kenneth Chan family decided to buy the brand after deliberation, and finally achieved great success. In 1993, he opened a processing factory in Xiamen, and opened the first batch of Chinese women's fashion shops in Shanghai Meimei department store and China World Trade Center, Beijing. According to the pronunciation of PORTS, the brand is directly called baozi. "This is actually a rather Sinicization name, and we did not deliberately take a so-called foreign name." Kenneth Chan said earlier in an interview with the media.

Kenneth Chan inherited the investment gene of his mother, with unique vision and decision-making power. Compared with the well-known Baozhuang fashion, another business of Kenneth Chan's family is rarely known. That is the Paris spring department store which was later acquired by Wangfujing. Paris spring department stores in Xiamen, Beijing, Qingdao, Guiyang, Changchun and other places have a total of 16 department stores and 3 Ott les, including the famous Beijing Seth Ott rice. Paris spring department store originated from France. It entered China as early as 1996, and jointly established Paris Spring Department Store China Limited with baozi international joint venture. But by 2006, PPR group, the parent company of spring department store in Paris, France, was renamed Kai Yun group to divest department store business, which led to the re division of Paris spring department store business in China. In addition to the operation of Hongkong new world department store in Shanghai, the rest of the business in China is fully taken over by baozi. Kenneth Chan, who has a good eye, put all the big international cards, such as Armani, Versace and MaxMara, into Paris spring department store. At the same time, she bought the SEIT group which was in charge of department stores and outlets, and a department store empire began to take shape.

In 2009, the Kenneth Chan family packaged Paris spring store and acquired Seth shop into spring department stores in Hongkong. This also allowed the Chen family to own Baozi and spring department stores two Hong Kong stock companies. But today, spring department stores have been sold to Wangfujing department store after privatization, and have been delisted from the Hong Kong stock exchange. In this transaction, the Kenneth Chan family received nearly 5 billion yuan in cash.

Kenneth Chan, a physics major, is very keen on investment. At present, Baozi International Group, which is controlled by Chen family, has invested in various fields such as fashion, real estate, medical, environmental protection, computer and so on. In an interview with the media, he revealed that the focus of the family investment in the future is not just the luxury industry, but will expand to medical, computer, environmental protection and other fields.

Baozi is still the leader of high-end women's clothing in the world. Its international vision and design is a learning model for women's clothing in China. Many brands have begun to reduce their stores in the current low fashion retail environment, but Baoji international has increased 3 stores last year. As of December 31, 2015, Po International Group operates 313 retail outlets in mainland China, Hongkong, the United States and Canada. Group said that the company's financial strength is still strong, as of 2015, the cash value of the bottom account of 970 million, will further ensure the sustainable development of the brand.

In the first half of this year, the company's sales grew more against the trend, compared with the 12.1% decline in sales in the first half of last year. In the first half of this year, the international growth of 5.3% was 892 million 700 thousand yuan. It is worth noting that by the end of June this year, the company's PORTS 1961 series has established 97 retail outlets in 30 countries worldwide, and the sales network has entered almost all the important fashion cities in the world. In the second half of the year, the company will make bold attempt to launch the brand PORTS PORTS PURE, which is a young subsidiary line of the 1961 year old brand. The first store opened in early October in Harbour City, Hongkong. In addition, the company believes that the market in Taiwan, Korea and the middle East has great market potential and is optimistic about the long-term revenue growth of the new business.

Baoji international, which is controlled by Chen's family, owns baozi brand. Hong Kong listed companies Baoguo international is only part of the group's business. Last year there were rumors that Bao International will sell fashion and clothing business at 600 million yuan. But later, Pao international signed a cancellation agreement with the Oriental Fuhai, and returned 180 million yuan to reclaim the PORTS HK 6% stake to prove its future prospects. Kenneth Chan told reporters earlier that he would never quit the fashion industry. In January 8, 2015, Kenneth Chan spent 119 million 600 thousand Hong Kong dollars to increase 40 million shares of the company's stock.

In the field of clothing, Kenneth Chan's other masterpiece includes "BMW lifestyle" dress besides baozi brand. Kenneth Chan said, in fact, BMW is not limited to luxury cars, derivatives have long been extended to bicycles, watches, leather goods, bags, clothing, etc., in order to create a BMW lifestyle. Baozi is authorized by BMW. Its BMW dress is consistent with BMW's design style, and the production and sales in China are mainly completed by baozi company. At present, the "BMW lifestyle" costumes of shopping malls in major cities are also supported by baozi's sales system. Because of the influence of BMW brand and its high performance price ratio, it has attracted a large number of surrounding consumer groups. In recent years, the sales of BMW apparel have grown staggering.

Kenneth Chan revealed that as an international high-end brand and a member of the Milan Institute of fashion, Baozi's design team has moved from Canada to Milan. "Because Milan is the most sensitive place in the world for fashion. In Ready to wear high-end fashion, Milan is an essential base and can absorb the latest and most fashionable ideas in Milan. At the same time, we have trained a lot of designers at home. They often go to Milan to communicate with our overseas design team, feel the beauty and feel the taste. We are training fourth generation and fifth generation designers, very young. We hope they will be China's future Yves Saint Laurent, China's Dior, this process is what we want to do. "We will probably design more than 1000 items in Milan every quarter, because each country or region has different shapes and complexions. Most of these are suitable for the Europeans and Americans. But we also have a specialized department to adjust the Milan version according to the proportion of the Chinese people, so that it can be more suitable for Chinese people to wear.

Anthony Chan emphasized that this is done according to market requirements. A lot of big brands can't do this, one reason is that there is no technical force, and another reason may be that the Chinese market is not so important to them. In the future, we will invest in Chinese designer brand. Baozi is an international enterprise. But in the Chinese market, Baozi will never give up fashion and clothing business.

According to the latest data, since the beginning of September, the sales of the 2016 new shops in the shops in the autumn and winter of Baoji reached 16%, while the outlets grew 12%.