How Can The Maternal And Child Industry Cope With The Industry'S Problem Solving And Find New Growth Points?

Nelson, vice president Ding Xia released the "2016 Nelson online shopper Trend Research Report" highlighted the new changes in the "mother economy".

In October 11th, "mother economy" became the most talked about topic at the 2016 China mother to child summit hosted by Beibei network.

The report shows that the maternal and child industry market scale will reach 3 trillion yuan in 2017, from the perspective of mother population, through the extension of maternal demand.

The scale will exceed 10 trillion yuan.

Such a large market has aroused the rise of the Internet mother infant industry, and broke out the price war in 2015.

Today, with the continued impact of capital cold winter and the disappearance of mobile Internet traffic dividends,

Competition has entered the second half, and the industry pattern has been set.

How can the maternal and child industry cope with the industry's problem solving and find new growth points?

The purchasing power of mothers is 1.4 times that of women.

What are the purchasing power of mothers?

The above report shows that the Internet is replacing traditional channels as the main driving force for consumption growth. As the main force of China's online shopping crowd, women have given birth to the tempting cake of "her economy".

The study shows that female users account for more than 65% of the online shopping population.

Their consumption frequency and amount are 1.4 times the total average of women, that is to say, their consumption power is higher.

Not only that, mothers are buying more products, they not only buy their children's things, but also have cosmetics and daily necessities that they care about.

Ding Xia said that the mother economy is becoming a new aspect of e-commerce, and will bring new opportunities for the outbreak of mobile shopping.

Beibei net is a leader in the vertical field of mother and infant. This feeling has been recognized by its founder Zhang Lianglun. He believes that the core view of "mother economy" is that every mother is a family behind him, and the whole "mother economy" will meet the needs of family consumption, including buying things for children, buying things for mothers, and buying things for families.

Jiang Haotian, managing director of Aurora Borealis, said: "China's demographic dividend has disappeared, the dividend of mobile Internet has disappeared, and the cost of traffic has increased rapidly.

Getting users' cost is becoming more and more difficult, and traffic is becoming more and more expensive. This is a very important current situation of the electricity supplier market.

But from the current demographic structure, people born in the 5 years from 1982 to 1987 have been in a better period of life. They are more than 30 years old, energetic and earning. They are leading the upgrading of consumption in China.

They will ask for more things, such as quality, which is an opportunity. "

Mothers care about decent products, and they also care about their sense of dignity and fun.

Ding Xia found that when mom was buying, she first paid attention to whether the product was genuine or not. Second, she wanted to buy on the platform she could trust. Secondly, she would also like to get a discount. At the same time, she would also like to have a discount, and the complete category was also a concern of her mother, because she not only bought things for her children, but also concerned about the cosmetics and daily necessities she wanted to use. The most important point was that her mother was the smartest consumer. She asked for a major, and her trust was from the profession, and her profession was also a concern of her mother.

For this reason, Bei Bei net combines many mothers and babies.

The "mother and baby alliance" jointly launched by the business was officially launched at the summit.

The group is committed to creating a safe shopping experience for Chinese mothers, promising 100% authentic products, resisting counterfeit and inferior commodities and promoting the healthy development of the industry.

Zhang Lianglun also launched a call to the industry on the spot, hoping that more enterprises and organizations will join in.

"But just talking about authentic products is a very cool thing."

Zhang Lianglun believes that the upgrades of the consumer habits of the mother, shopping is becoming a way of entertainment, users begin to pursue interesting shopping experience, but their shopping for quality, safety of the core demands have not changed.

In terms of changes in the industry, clear online channels to promote sales at the moment, emerging brands in the outbreak of vitality, mother and baby and non maternal and child industries are merging, deep channel crowd purchasing power constantly upgrading.

In Jiang Hao Tian's view, the generation before and after 1985 is the first generation of the core group of Chinese business people. After 90 or even 95, it has more powerful purchasing power. "These two groups drive the so-called" consumption upgrading "in China, but the characteristics of the two groups are different.

Quality is not only about the quality of goods, but also in the process of buying goods. "

Mother economy becomes a new battleground for mobile

Based on the industry report from AI consulting and other data agencies, it is estimated that by 2017, the maternal and child market in China will reach 3 trillion. However, from the perspective of "mother economy", a broad view of Chinese mothers and babies will be based on mothers, children and family shopping needs. Milk powder diapers, children's wear, children's shoes, complementary food, cosmetics, clothing and household are part of the "big mother and baby" market, which will be a very extensive market.

The related reports of mother and infant and Chinese female consumption show that by 2017, the market scale of cosmetics, women's clothing and household will reach 700 billion yuan, 3 trillion yuan and 4 trillion yuan respectively. Then the size of the "big mother and infant" market will expand from 3 trillion yuan to 10 trillion yuan.

The big mother and baby market under the "mother economy" is undoubtedly another way to find new and sustainable growth points for the maternal and child industry. From this perspective, the mother economy is bound to achieve a new mobile battlefield.