Ali CEO Zhang Yong Unexpectedly Did Not Know This Year'S Double 11 Goal Is What?

This year's double 11 and four major innovations: comprehensively open up both inside and outside the country to achieve the integration of new global retail; consumer shopping into the era of full entertainment; stride towards the big data driven individualization in technology; and enhance the whole channel strategy again.

Last year, double 11 consumers could buy the whole world. This year, double 11 began to try to sell the whole world.

Ali wants to help Chinese enterprises go out and test water in Hongkong and Taiwan, which is a part of realizing EWTP's imagination.

A lot of people ask me, "what is the goal of this year's 91 billion 200 million, what is this year's goal?" I always answer that the secret can not be divulged and the secret can not be divulged. This figure is definitely not what one can set out. It is definitely not a team that can be determined. Today's double 11 can go to the scale of 100 billion, which is the power of the whole ecosystem.

Conventional

Will it disappear? It turns out that the e-business that separates the online and offline businesses will disappear, but the new e-business will definitely appear. The whole business will become the position of the Internet operation. This is the future of the new retail business.

The final sign of new retail should be truly flexible production in a wide range, which is what we call C2B.

October 20th, 2016

The world carnival officially launched in Hongkong Eic dock. Alibaba group CEO Zhang Yong said in his speech that entering the eighth year's double 11 is far more than a shopping carnival, but opening a new retail era.

He also interviewed several media at home and abroad in Hongkong.

Reporters from Zhang Yong speech and interview, sorting out the double 11 play this year, and the future of e-commerce dry goods.

In communication with merchants and media, Zhang Yong is very relaxed.

He talked about his own double 11 experience, saying that every zero time, he must be with the technical core team, like last year's 140 thousand per second, jumping up in the moment of the moment, so this period of time to work all the time, to command.

And as a consumer, at about three o'clock in the middle of the night, Zhang Yong will find that many of the things he wants to buy are bought.

One year, he grabbed a pair of headphones and was very happy.

He also shared with reporters the first time in 2011 the double 11 "midnight scare".

That year, after zero, payment and system were no problem, but the inventory system went wrong. For example, a businessman selling clothes had big, medium and small sizes, and there were 10 colors, because the inventory system was disrupted because of the instability of the system.

Zhang Yong stayed up all night, and the team rushed to repair it in the middle of the night. Luckily, it was restored before dawn.

"Before that, we always emphasized the safety of Alipay and emphasized the stability of payment, but from then on, we realized that goods are as important as money.

The accuracy of inventory is actually the lifeline of businesses.

Zhang Yong also said that the development of China's e-commerce industry will come from innovation in the future.

It is impossible to have core competitiveness by imitation and plagiarism.

Double 11 and four innovations this year

First, this year's double 11 still continues to hold high the banner of globalization.

Globalization is the first feature of our double 11 preparation process this year.

When we were globalized last year, we focused on building up hundreds of millions of Chinese consumers through online access.

We have taken a step further on this basis this year. We hope that we will not only help businesses enter China, but also help businesses to enter new businesses in the highly efficient operation of the same platform.

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So this year we launched a special project to buy the world and sell the world.

As we all know, at the recent G20 summit, Ma Yun proposed the EWTP initiative, which was supported by all the participants.

This year's double 11 is our first step towards EWTP.

Ultimately, EWTP's dream is to build a global e-commerce platform with global buying, global selling, high efficiency, pparency and accessibility.

This year, we introduced some 11 businessmen to consumers in China's Hongkong and Taiwan, China. Next, we introduce them to consumers in Southeast Asia and introduce them to consumers worldwide. This is a very important step in this year's double 11, and also a starting point for a truly free trade platform in the world.

Second, double 11 has gone far beyond the concept of shopping and even consumption. Double 11 has many revelry elements.

This year, double 11 has joined a large number of entertainment elements, a large number of business and consumer interaction, interaction between consumers, including the use of new technologies to complete such a new entertainment experience.

Last year, for the first time, we held a double 11 evening party on the eve of double 11, which was a great success.

This year we will continue to host the party. The big party and the program are still at a high level of secrecy. But I can say with confidence that the enrichment of the double 11 program is far ahead of last year. Please look forward to it.

From today until November 10th, we have organized very rich and colorful activities on the whole platform, taking consumption as the core and interaction as the way.

We have used live broadcast, VR and other new technologies. We all hope to share with you the first time on the big 11 stage.

We believe that no matter how many pactions, no matter how many scale, it is the final result of all entertainment and interaction.

Third, this year, double 11 is further striding toward a big data driven personalized year.

We hope that every consumer, hundreds of millions of consumers, and even more and more global consumers today, on this day, everyone will have a double 11 of their own.

At this time, big data and cloud computing play a crucial role in this area.

This year our double 11 will be highly personalized. All consumers according to your preferences, according to your behavior, according to your crowd attributes, you will see your own interests may be interested in the characteristics of goods, characteristics of the venue, the characteristics of the recommendation.

Fourth, the double 11 this year is another improvement of our all channel strategy in recent years.

Today, we have completed the business of commodities with a large scale. On the basis of a systematic integration, online and offline customers can fully serve consumers. The inventory of offline stores and offline dealers can be sold to consumers online by double 11.

On the basis of commodity links, service links and membership links, this year, double 11 has completed the promotion of nearly 10 000 digital stores.

We hope that consumers, whether online or on the street, in the shopping center, can have a stereoscopic double 11, which can truly realize the barrier free and integrated experience on the line.

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Why do you choose Hongkong Taiwan to test water?

Globalization is the long-term strategy of Ali.

Last year, double 11 consumers could buy the whole world. This year, double 11 began to try to sell the whole world.

Of course, we only took the first step, first we went to Hongkong and Taiwan to test the water.

This is part of our vision of achieving EWTP and our first step in globalization. Finally, we will realize the platform of Global trade.

In this process, Alibaba must be based on China. The Chinese elements of Ali have brought us great advantages. China is the largest manufacturing base in the world. China has a large number of high-quality goods, and a large number of mature manufacturing enterprises. They all hope to go abroad and hope to enter other markets.

On the other hand, Ali's biggest advantage is platform advantage. Alibaba is doing business in China and doing business all over the world. It is always helping others to succeed rather than selling themselves. I think this is the biggest difference.

There is no shortage of people who will sell goods in the world. What Ali wants to do is to help everyone who has good products, good ideas or good marketing people to serve consumers better. We will still adhere to this platform concept in the process of globalization.

So this time we first invited a number of businesses to sell them to Hongkong and Taiwan.

Hongkong has always been called a shopping paradise, but Hongkong will also have some inconvenient things, such as Hongkong because of the problem of area, because of the problem of land price, in fact, there are not many large shopping malls, supermarkets, especially in the urban area.

Many brands that buy luxury goods and buy fashion are very convenient in Hongkong, but many necessities of life and many daily necessities require diversified pipes. This is our shallow understanding of the market.

We entered Hongkong this year. We specially invited some store brand businesses, such as Costco, to test the water with our Hongkong. It did not have a store in Hongkong.

In this process, we are constantly learning and understanding how to serve the consumers of Hongkong well, including how to pay in the most convenient way in the local way of payment.

For example, Alipay and octopus card have been completely opened up, including how to cooperate with the terminal collection service shop, retail shop, and 7-11.

Hongkong is very characteristic. It's hard for you to imagine delivery to the residents' home, so the whole delivery and pick-up points are very important arrangements.

We have made a lot of preparations in this respect.

Of course, Hongkong and Taiwan are just a test of water, and we are also carrying out the layout of globalization.

In the first half of this year, we invested in Southeast Asia's e-commerce platform, which is a very important market. The long-term goal of Alibaba is to serve the world's 2 billion consumers.

The way we choose is to help Chinese enterprises go out and help local businesses make good use of the Internet to help them succeed.

Last year 91 billion 200 million, what is the goal this year?

As we all know, last year's double 11, we created seventh new records in the past seventh years, and the turnover reached 91 billion 200 million. At the same time, we opened another new world record, 140 thousand orders per second, and 80 thousand pens per second, far exceeding other platforms in the world.

This year, I believe that this figure will move towards a new peak, which is really a big test for all our commercial infrastructures, electronic commerce, logistics, payment or cloud computing.

This year's double 11, everyone is very concerned about this year's double 11 goals, many people are asking me, "Xiaoyao Zi, last year 91 billion 200 million, what is this year's goal?" I always like the previous 7 years as well as polite answer to you, the number is the sky can not be revealed, in other words, the secret can not be leaked, because this figure is definitely not a person can decide, this figure is definitely not a team can decide, today's double 11 can go to the scale of 100 billion, this is because of the strength of our entire ecosystem.

We use so many social resources to make double 11, not just for today's double 11, but what we do today is to prepare for our tomorrow.

In 2011, the turnover of Taobao Tmall double 11 was 5 billion 200 million yuan.

Today we can see that the scale of daily pactions has far exceeded this figure.

We once said that the peak of double 11 is the daily scale that will happen in the next few years. This prediction has come true.

This year's double 11 peaks will become the constant of the society after a few years, and become a constant for the whole society to embrace the Internet completely.

This reflects the profound changes of the whole society.

Once upon a time, logistics is still a very big problem. The delivery of goods is still a very difficult problem. Today, our business can deliver hundreds of millions of packages in just 16 hours. Our consumers can receive more than 100 million packages in just two or three days. This is a great social progress.

Today, we are only working together to create a scenario that enables our businesses and consumers to move towards the future through our common drills.

Will e-commerce disappear?

What happens next must be the pformation of the logistics system and the change of the whole logistics system, especially the change of the supply chain system. Eventually, it will lead to the real product design and product manufacture driven by big data.

So many years ago, Alibaba's e-commerce was not C2C, not B2B, or C2B.

No matter what the formulation is, our whole society is gradually moving towards big data driven, consumer centered, consumer driven insight, flexible supply chain and flexible manufacturing as the solution to meet the C2B demand of consumers.

In such a change, all offline physical facilities, offline channels, offline stores, offline service capabilities, and online facilities and service capabilities in recent years will be integrated.

That is why recently Alibaba and Ma Yun have made many other occasions. Traditional e-commerce will disappear.

Will traditional e-business really disappear? Let's see how to understand. It's just that e-commerce that separates online and offline will vanish, but new e-business is bound to appear. At that time, the whole business has become e-commerce, and the whole business has become the position of interconnected operation. This is what we can see, and we will become the future of new retail.

I think in the future a long time, the electronic business platform still has a huge opportunity, because today 3 trillion (Note: the annual turnover of the electricity supplier of Ali in March this year has exceeded 3 trillion) is just a starting point. The pformation of China's entire business, to 30 trillion of the comprehensive pformation and upgrading to develop, China's retail market will never stop in 30 trillion, it will develop, the cake will continue to grow.

Today Ali has gone from an original sales platform to a business to help businesses build brands, help businesses to manage the user life cycle, to get new users, to maintain the old users, to arouse the sleeping user platform.

The value we hope to bring to businesses and the value that businesses can get on this platform is far beyond the immediate sales that can happen.

It can have a huge positive impact on the business of the entire business, whether online or offline.

This year's double 11 is just the way for us to stride forward from the sales to marketing, and then to the integration of online and offline channels, to the pformation of supply chain, the pformation of logistics, and eventually to the design change and flexible production pformation.

In such a big environment, we have made a clear-cut proposal for new retail this year. We hope that through several years' efforts, we can integrate with all businesses to integrate online and offline, integrate the advantages of each infrastructure, and provide better services for our common customers and consumers to meet their better demands.

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How to understand new retail?

New retail is a very important judgement of the future and the direction we are trying to make. We believe that all retail businesses, whether branded or retailers, are facing significant opportunities and challenges to embrace the Internet and Internet technology and ideas to upgrade business models.

If you are willing to do it or accept it passively, this will happen.

This is our judgement and our vision of the future direction.

In the past few years, Ali has been working to build such a new retail infrastructure, or modern commercial infrastructure.

Here, we believe that information platform, capital platform, payment platform and logistics platform, including the original IT platform supporting the whole enterprise operation, become the support of DT (data technology), which is essential.

Another feature is the full integration and full access of online and offline. This is also a very important trend that we can see. It is also a very important point of the double 11.

At the same time, there is a very important point. We think that the first thing that new retailers must have is the way of sales.

Over the past few years, the way of marketing has been affected and the way of advertising is being affected. What is changing is the way of the whole channel construction.

With the change of such a way, the organization of supply chain and the way of organization of logistics have changed a lot.

And tomorrow will come soon, the way of organization of production and the way of organization of design will change.

So ultimately, the impact of the Internet on business is all-around, not just considering the Internet as a marketing channel.

It turns out that if we look at e-commerce from a retail perspective, it may be a sales channel. Today we stand in the new retail perspective, we should comprehensively use the technology and ideas of the Internet as a whole to pform the source from the sales side to the supply.

The final sign of new retail should be truly flexible production in a large scope, that is to say, C2B, to achieve personalized demand and flexible production.