Jinjiang Footwear Enterprises And Putian Shoe Companies Are Making Efforts To Pform Step By Step.

After twenty or thirty years of development, today's Jinjiang is known as the Chinese shoes capital, and it has been the famous sporting goods company such as Anta, XTEP and XTEP. Anta has become the leader of the industry in recent years.

Putian shoes are known for their "high imitation" and "fake", and they are walking on the edge of the law with fear.

If the Jinjiang enterprises are bright in the domestic sporting goods industry, then the Putian shoe industry that will not be seen is the shadow behind the light.

Jinjiang is not large, with an area of only 649.32 square kilometers. It is a county-level city under the jurisdiction of Fujian, and is hosted by Quanzhou.

Quanzhou is one of the oldest port cities in China, and is separated from Taiwan by a narrow strip of water.

At the same time, because of the large number of overseas Chinese, Quanzhou has always been famous for its foreign trade and economy.

At first, the shoes sold by Putian shoe factories were mainly sold overseas, that is, the so-called "foreign trade shoes". The traditional channel was to advertise through the globalization of Google at that time.

Later, Google cut off the channel because of counterfeiting, but this did not affect the barbaric growth of "Ah Fu", because Taobao began to rise in China.

At that time, the Taiwan shoe industry, which looked across the mainland from the mainland, has mastered the production and trade of more than 80% of the world's brand shoes.

Fujian, a neighboring province of Taiwan, relies on its convenient geographical location and abundant and cheap labor resources to become the destination of Taiwan's shoe industry.

Jinjiang and Putian are the beneficiaries of this pfer of industry.

The early footwear industry in Jinjiang was in the stage of family workshop production, and its operation mode was dominated by primitive and extensive type.

In March 1979, 14 people, such as Lin Di autumn, in the Yang Dai village of Chen Dai Town, founded the "Yang Dai clothing shoe and hat factory" with a contribution of 2000 yuan per person. That is to say, the first pair of Jinjiang sports shoes produced in this factory also marked the beginning of the footwear industry in Jinjiang.

Due to the development of Quanzhou's foreign trade economy, foreign trade companies have made orders for sports shoes and handed them to the shoe factories in Jinjiang.

In addition, Taiwan gradually shifted to manufacturing industry from mainland China. The OEM factory model of Jinjiang footwear industry began to take shape.

In 80s, Nike, Adidas and other international sports brands chose the origin of sports shoes in Jinjiang.

In the years since then, the shoe factory in Jinjiang has been playing the role of a representative factory.

At this stage, these shoe factories not only learned advanced production technology, but also trained skilled shoemakers. At the same time, they gradually formed a complete industrial chain and began to have a certain scale.

Until 1997, the financial crisis that swept across Asia broke out.

The crisis began in July 1997 and ended only in 1999, to Jinjiang.

It has brought a great blow.

Affected by the international economic environment, the volume of orders has shrunk dramatically. Jinjiang shoe factories are struggling.

It is also this disaster that makes Jinjiang people realize that the market space of the foundry industry is narrow and the future is not clear, and thus the brand of Jinjiang sports shoes has begun.

In 1999, the footwear industry in Jinjiang was a special year. In the year, Jinjiang shoe enterprises began a crazy brand building movement. Dozens of sports brands emerged in the year.

Now Anta, the leader of the domestic sports brand, started the exploration of brand in this year. When the annual sales income was only 50 million yuan and the profit was only 4 million yuan, Kong Linghui invited Anta to be the spokesman of Anta brand.

Although the name of the brand at that time is mainly to imitate the international famous brand, the step of Jinjiang shoe enterprises has been proved to be of great significance.

Later, we all know that the Jinjiang Department of Anta,

PEAK and other brands have become the representatives of domestic sports brands.

It can be said that except Lining, all the domestic brands you know are almost from Jinjiang.

Like Jinjiang, Putian, located in Fujian Province, is also adjacent to Taiwan to undertake the pfer of its manufacturing industry. It has become a specialized division of labor in the global industrial chain at that time.

At that time, a large number of Taiwanese businessmen came to Putian to set up shoe factories and do international foundry.

Like Jinjiang, Putian footwear industry, which has accumulated production technology and skilled workers, is developing rapidly.

By the year 1993, Putian had already owned more than 100 shoe leather enterprises, producing over 100 million pairs of shoes each year, exporting over 1000 species, and selling them to 30 countries and regions.

Shoemaking industry has gradually become a pillar industry in Putian.

There is no difference between the story of Putian and Jinjiang.

But by the middle of 90s, Putian people wanted to gain more profit margins because of limited orders and low processing profit.

Before continuation

Besides the role, the local shoe factory tried every means to get the design blueprints of Nike and other brands, and then produced the counterfeit products with the help of cheap raw materials and labor costs on the market. The fake footwear industry in Putian came into being.

In Putian, there is a saying, "let the whole world wear up the famous brand".

The fake shoe owner who carries this far picture is called "Ah Fu" and "fake" in the locals.

After years of experience in making fake products, Putian has already had a complete industrial chain of fake shoes, and has gathered a large number of fake footwear practitioners: from production to agency to sales to logistics.