Tmall Broke Hundreds Of Billions Of Suspense Jingdong Pulled WAL-MART To Play "Cross-Border"

In the past double 11, in front of Ali's total sales advantage,

The double 11 battle results are somewhat awkward, but this year there will be a big variable.

According to media reporters, this chopping carnival is refreshing people's shopping experience every year, and this year is no exception.

For example, for the first time, the 11 double parties of the famous American directors, including VR shopping "actual combat version" and AR game.

Zhang Yong, CEO of Alibaba group, said that the symbol of the success of double 11 every year is innovation.

Zhang Yong has spoiled the four themes of this year's double 11 Innovation: interaction as the representative and live broadcast as the carrier, and consumption entertainment will go through to the end. At home and abroad will truly open up, not only consumers can buy the whole world, brand businesses will also realize the "global sale" convenience; full channel integration has reached unprecedented heights, millions of stores have opened up online stores, and nearly 10 stores have been electronised; big data will serve as the bottom service.

As for the most concerned issue outside the world, what is the sales target of double 11? This year, Zhang Yong laughs.

He told the media that this figure is absolutely not a single person can decide, nor is it a team can decide, today's double 11 can go to the scale of 100 billion, is the power of the entire ecosystem.

In introducing the double 11 play this year, Zhang Yong said that consumer shopping has entered the era of full entertainment. This year, double 11 has joined a large number of entertainment elements, a large number of business and consumer interaction, interaction between consumers, and the use of live technology, VR and other new technologies to complete the new entertainment test.

"Double 11 has gone far beyond the concept of shopping and even consumption. Double 11 has become a carnival because it has many Carnival Elements and has many entertainment attributes."

In just a few months, Taobao's "

The project has changed from concept video to reality.

This year, Tmall double 11 will launch the VR venue for the first time - Buy+ channel, chopping hand party buying, buying and buying without using both hands, and only by moving the line of sight, you can complete the shopping process of shopping, ordering and paying.

If there is no secret payment, the above process will be completed in 15 seconds.

For Tmall's double 11 marketing tactics, puffer brand CEO Wang Penghui told the media reporters that the most worth mentioning is entertainment, and the double 11?

Over the past few years, more emphasis has been placed on low price discounts. Since last year's double 11 party starts, it is weakening the shopping itself and strengthening entertainment so that consumers can play and play.

A very important premise is that we all know that double 11 is the shopping festival and no need to educate the market.

In October 21st, WAL-MART announced the 336 million yuan strategic investment in the new dada to jointly build China's leading O2O super model.

The day before, Jingdong and WAL-MART jointly announced that the latter will officially join the 11 World War.

Then, can WAL-MART, the first time participating in the war, double the 11 WAL-MART, help Tmall break through in the face of the overall sales advantage that Tmall can't shake?

In this regard, well-known technology from the media, "import level product lab" founder Wang Guanxiong told reporters that in the era of consumer upgrades, WAL-MART's advantage is actually in line with market demand, which is also the best time for WAL-MART to enter the electricity business on a large scale.

At the same time, he pointed out that after the end of the market incremental dividend, today's double 11 has come to the "new three spelling era" of skills, brand and strategy.

"WAL-MART has global retailing resources, high-quality and stable brand commodity supply capability.

In particular, the Sam member store, one of the largest member stores in the world, has more than 800 stores all over the world. This time, Sam's member stores are located in the Jingdong. The best choice of nearly more than 2000 varieties of goods is on the Jingdong line, and its products will be linked to the warehouse distribution system of Jingdong, which is a very powerful supplement to the supply chain of Jingdong and even the double 11 force.

Wang Guanxiong commented.

In addition, it is understood that another project of cooperation between the two sides, WAL-MART global official flagship store, was also launched on Jingdong in October 17th. This is WAL-MART's first cross-border store in China, using Jingdong's last mile distribution.

With the help of WAL-MART's global supply chain, the attraction of Jingdong will be greatly enhanced during the double 11 period.

Obviously,

It is of great significance to strengthen the supply chain of the Jingdong, especially for the weak cross-border e-commerce of the Jingdong.

In addition, the access of 240 stores has enriched the category of Jingdong coming home.

Its two hour distribution speed will play a role in restraining Tmall supermarket, which is heading north.

Wang Guanxiong believes that endorsement of channels is very important for electric business.

The WAL-MART entered the electricity supplier war, Jingdong ten years of brand accumulation is WAL-MART's rigid demand.

While WAL-MART's offline services and entity stores provide obvious advantages in playing support, Jingdong and WAL-MART achieve complementary value. This year, double 11 WAL-MART will become the biggest variable.

Another important ally is new dada, which is Jingdong strategic investment company.

WAL-MART's stake in new dada is the exclusive access to 420 offline stores.

New dada serves more than 50 000 businesses in over 300 cities, and operates in 18 cities and over 30000 business super medicine stores.

What is more noteworthy is that in addition to the possible achievements of the two giants, Jingdong's remarkable strategy in the past two years is also worthy of great attention, that is, the continuous establishment and improvement of the "Jingdong style alliance".

"First, Jingdong + Tencent's" Beijing Teng marriage ", the potential shock wave of electricity supplier + social media, and the joint efforts of the two giants in resource swap, big data integration and technology interoperability have brought a deep shock to the entire Internet industry.

However, the "Beijing strip plan", which has been heated up recently, has opened up a new channel for Jingdong to upgrade content + channel + media + e-commerce.

Wang Guanxiong said that after WAL-MART joined the strategic alliance of deep integration of Jingdong, the whole industrial chain structure of electricity supplier + entity retail + social interaction + content has already come to the forefront, and it has more far-reaching significance for the next stage of strategic upgrading.