What Is The Pain Of Private Customization In The Apparel Industry?

In recent years, with the social and economic growth, the improvement of people's living standard, and the change of people's consumption concept, consumers' pursuit of clothing is not just a brand, but a personalized, fashionable and fitting demand for clothing, creating the rise of customized industries and customized stores. "Private customization" has become a hot word in the fashion industry.

At present, the domestic clothing private customization market is not mature, and it is in the embryonic stage of development. Many enterprises are not very accurate in understanding and controlling the market, and even do not make qualitative planning for the future development of their own companies.

Now, under the impact of the Internet, various industries have been pformed into blue ocean. The garment industry also needs to pform, forming "Internet + customization", integrating online, offline, and integrated services to create a benign ecosystem.

A clothing company in Nanjing is now in the form of mass customization, and the batch production of data is used for archiving the number of packages and production lines, resulting in a high rate of repair or return, and high inventory. Therefore, the large-scale production with high fitness restricts the development of customized enterprises. There are many problems to be solved in the whole process, that is, the pain of clothing private customization.

First, how to achieve simple and accurate volume measurement.

The accuracy of volume data is the first step in order to meet the basic needs of consumers in the garment customization industry.

At present, the volume of consumers is coming to the store or custom shop, and most of them use artificial volume. However, because of the different methods and standards of manual volume measurement, the data obtained are also biased, and the size of garment will be different.

How to obtain human data accurately and how to simplify the volume measurement?

Bok 3D scanner is omnidirectional, all bits scan the human data to the computer terminal, and the human model is scanned to the computer system to get all the dimensions of the human body, and the integration of plate making and virtual fitting.

3D scanner is inconvenient to carry, and how to realize portable 3D scanner is a topic.

When consumers do not enter the shop or do not go to the store,

Two, how to shorten the delivery cycle and achieve a rapid response system.

Customization is a one person, one edition, a single stream, the quality of a garment is closely related to the cycle, high quality, high technology requirements, and even a lot of need to manually complete, if there are trial links, the cycle will lengthen.

Generally speaking, the custom cycle of suit needs about 20 days, or even a month, and other clothing cycle is about 15 days, excluding trial wear, but customers want to get the ready-made clothes as soon as possible. In the face of half a month's cycle, customers are dissatisfied or even run alone, resulting in a shorter cycle. Not only can they take more orders, they can also seize the market.

Cycle involves volume, typing, production and other links, Internet + production information, through online customization system order, online data docking bock CAD software to complete plate making, discharging, placing orders to factories, factories through order management system to reflect the production process to consumers, breakthrough volume, plate, flexible supply chain seamless docking, to achieve rapid response, shorten the customization cycle.

Cloud clothing customized platform for effective integration of resources, the collection of the world's many custom brand manufacturers, fabric providers, fashion designers and version of the division and custom shop, order batch management and data analysis, greatly reducing procurement costs and production costs, now custom shops around the cloud clothing customized platform has been better developed.

Three, how to solve the fitting problem

We know that there are many problems in the consumer fitting test. The cycle will lengthen and the consumers will be in trouble. But in order to make a comfortable and comfortable garment, fitting clothes can solve the problem of rework rate very well. Fitting is a necessary process. How can we solve this problem better?

Four, how to improve user experience.

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"Online" under the single line production, online, user experience directly related to customers willing to place orders, consumers must be more and more inclined to accept and enjoy online customization services need time, customer experience satisfaction needs to be improved, so that consumers can achieve through online customization effect.

Five, how to reduce prices and let consumers control costs themselves?

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The most concerned problem is price. If the price exceeds the psychological limit of consumers, good quality and good service are useless, so pricing determines certain order quantity.

To cater to the future trend of the garment industry, taking the platform is the best choice, integrating global resources, making information public, choosing consumers' autonomy, controlling prices freely and making consumers more receptive.

At the same time, the universality of selection makes the contrast of prices. Compared with the order, price is not a problem, customization becomes simpler.

The new economic development trend under the industry internet mode is product customization, customized production, marketing service, business data, enterprise platform and economic sharing.

The cloud clothing customization platform, through technological innovation and business mode innovation, not only provides support for the pformation of traditional garment enterprises, but also is in line with the trend of new economic development, and makes the customization become popular.

In the light of

Starting from the point of pain making, we made many specific ideas and research and development, putting the customers first, and promoting the progress of the industry with scientific and technological innovation as the mission, and realized the great plan of the enterprise.