How To Deal With The Unwanted Pregnancy Baby Articles?

Most parents start buying all kinds of things for their children from the beginning of pregnancy. With the growth of their children, many items will gradually be left idle. How to deal with them will become a big worry for parents.

According to Roland Begg's "mother child" in China

According to the research report, the scale of baby industry in 2015 was 1 trillion and 800 billion, with an annual growth rate of 15%.

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There are huge demand for secondhand pactions in the category of cribs, cars, seats, toys and so on. The scale of the secondary retail market is about 230 billion yuan.

In this field, reporters have reported on the "pollen child" endorsed by Sun Li, the "treasure boom" on the consignment route, and the startups such as "empty Fox" on the mother to child channel. The main feature of the "beneficial life" introduced today is cut from the category of children's travel tools, so as to explore the new opportunity of mother and infant's secondary idle market after buying the "heavy" mode of sales after sale.

Fu Yingxin, founder, told reporters that no matter whether big players are like fish, turning around, or haste pollen, there is a common problem in the category of children's cars because of the C2C platform.

For sellers, a baby carriage usually weighs several tens of pounds. If you want to mail it out, the cost of logistics is very high. When you trade, you like others to come to your home.

For buyers, TA wants to see objects rather than pictures, because there are many details of children's cars. If the seller is not professional in photography, the buyer will get a big psychological drop after receiving the material.

The children's car itself is a rigid demand category for parents, and the price is not charged.

Domestic products are usually more than 600 yuan, and imports amount to about 1-2 yuan.

In addition, the use cycle of baby stroller is usually 6-9 months, and the loss is generally less, most of which are 9 to new. When children grow up and stay at home, they occupy a lot of space.

Therefore, buyers and sellers have no small demand for second-hand idle pactions.

This allows the team to see the opportunity: since the pain point is obvious, the big platform can not solve it, is it possible to cut the difference from this point? In September this year, they launched a "beneficial life". After the seller submitted an appointment application on WeChat service number, the platform would evaluate the second-hand baby carrier, and then give a buyout price (usually between the original price of 88% off -2 discount).

If the two sides reach an agreement, the "benefit life" team will pick up the children's car home, check the advanced line, take pictures, clean and disinfect, and then sell it on the platform.

In addition to the line, the "benefit life" team will regularly hold a trading Mart in Shanghai to carry out marketing and recycling.

At present, a total of 267 pactions have been accumulated in the past month, and the gross margin is between 20-30%.

But it is also the first thing to buy out after sale, compared with the sale of clothing "only two", second-hand inventory of children's cars.

And the pressure on capital turnover will be even greater.

How can we solve this problem?

Fu Yingxin said that the team had the same concerns before. The solution later came to introduce the leasing business of baby stroller to solve the inventory pressure.

For newly born mothers whose budget is limited, they can spend a few yuan a day to rent a child's car to "benefit life" so that they can save a lot of money.

In the future, the team hopes to carry out second-hand idle business around children's travel tools, including cribs, trolley, safety seats and so on.

The "benefit life" team of 30 people is located in Shanghai. Fu Yingxin, founder of the company, founded Jia Fu media and became the largest shoe polishing machine advertising media company in East China.