Alibaba Has Proposed Six Major Trends In The Development Of Online Apparel Industry.

Tmall in Shanghai Sports Center

On the tide Festival,

The joint first financial business data center released the "2016 global trend consumer consumption trend report", which is based on a large number of Internet related data released by the National Bureau of statistics, the think-tank of think-tank and the platform earnings report.

The development trend of the apparel industry is summarized and forecasted.

Since the beginning of the twenty-first Century, Taobao and Tmall have gradually become a way of life from the emerging electricity supplier industry.

The report pointed out that "fashion styles that represent the trend of life include a wide range of clothing, footwear, watches, bags, jewelry and so on.

Clothing and shoes consumption is the main driving force, the mainstream consumer groups are characterized by women, 80 after 90, two or three line urban residents.

On this basis, the report puts forward six major trends in the development of online apparel industry.

The younger generation of consumers is a major trend in the online apparel industry, mainly manifested as "younger consumers, higher brand consumption and younger brand consumption."

Compared to the more conservative middle aged and elderly people, consumers are more interested in free and casual consumption. The recognition of consumer risk is relatively low. The preference for consumer goods is more important than the "cost performance". At the same time, young people are more likely to be attracted by the new e-commerce marketing style, thus becoming the main force of online consumption.

Followed by online brand diversification, "the total volume of online brands increased rapidly, the number of international brands increased, the number of brands under single category increased rapidly, and the number of brands sold significantly increased."

With the increase of investment in brand image, brand awareness and loyalty of consumers are also increasing. Diversified domestic and foreign brands provide consumers with more choices.

At the same time, the online apparel category is growing rapidly. The Internet business has spawned some niche products, and more categories have been launched from the user consumption chain and the use scenarios.

On the basis of consumers' recognition, brands have launched more diversified categories.

In addition, multiple channels are integrated under the line and line, and more channels are derived based on the consumption process and technical support.

With the increase of consumption power and the penetration of Internet consumption habits, the high-end brands "go down the altar" and enter the third largest market of electricity providers to achieve "boundless consumption" in the region.

The high-end brand electric business is obvious.

And the personalized consumer demand has spawned customization mode.