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    Gucci Beat All Competitors And "Painstakingly" Finally Achieved.

    2016/10/30 21:05:00 15

    GucciCompetitorsLuxury Goods

    Since the design innovation of creative director Alesandro Michele on Gucci products, brand performance has been rising, compared with the second quarter 7.4% growth, Gucci third quarter business income surged 17% over the same period last year, the highest quarterly increase since 2011, while direct store sales are more shocking 19% growth.

    As the most important luxury brand, Gucci defeated all competitors.

    Gucci CEO brand Bizzarri Marco said earlier that the sales ratio of "new Gucci" high priced products in stores is rising, that is, there will be a premium in the future. Young consumers are willing to pay for the new.

    This quarter, subject to

    Gucci

    With the strong growth of Yves Saint Laurent's two brand performance, sales of luxury goods sector increased 11.3% to 2 billion 114 million euros, the highest growth rate in three years, and sales of sports and lifestyle sectors also increased 9.3% in support of PUMA's stable performance.

    In the global economic slowdown and

    Luxury goods

    In the environment of reduced demand, the French luxury group opened its cloud business in the third quarter. Its overall operating income rose against the trend, up 10.5% to 3 billion 180 million euros compared with the same period last year.

    The group's other strong brand, Yves Saint Laurent, also grew very significantly in the quarter, up 33.9%, compared with a sales growth rate of 34%.

    The report said that the strong growth of the brand in the quarter benefited from men's wear.

    Women's wear

    The excellent performance of shoes and leather products, the group's restructuring of brand products and store structure is the main reason.

    Bottega and Veneta declined by 10.9% compared to last year, thanks to the further slowdown in tourism in Western Europe and Japan and the revival of the Hongkong market.

    In this regard, the brand decided to restructure the product and store structure.

    Analysts believe that after the September Bottega Veneta 2017 spring and summer series was released, the market repercussions were higher than expected, and sales growth in the fourth quarter is just around the corner.

    Gucci all product categories still maintain two digit strong growth in such a weak period of global luxury industry, including China's Asia Pacific region sales growth is as high as 24%.

    Data show that Gucci's brand innovation is coming into effect, and the design conquered the millennial generation. The direct performance is that its online sales skyrocketed by 50%.


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