How Can Women'S Clothing Companies Find Breakthroughs In The Apparel Industry?

At home, mention the main camp.

There are only a handful of listed high-end companies.

,

Vigna S and so on.

After experiencing the healthy operation of the market, the performance of these enterprises has begun to decline in varying degrees as the overall clothing market is in the doldrums.

However, from the three quarter earnings report recently released, the decline of these companies seems to have begun to narrow down.

Then, in the downturn of the industry, how can these companies break through the bottleneck to find a way out?

Xia Guoxin, who is based in Shenzhen, was officially listed in April last year. Before this, Mr. Xia Guoxin, chairman of the company, said that the market was not good enough in the past two years due to the short-term economic environment. Earlier, the annual growth of the company was over 20%, and now it is about 10%.

In the latest third quarter results, the single quarter operating income and net profit increased by 34.08% and 5.78% respectively.

The single quarter net profit in the third quarter resumed growth after declining for the two consecutive quarter.

In the apparel brand industry, because the domestic brand clothing is insufficient in product planning and R & D design, it can not meet the needs of domestic consumers.

Therefore, the acquisition of mature overseas brands has become a shortcut and a more relaxed plan.

In September 2015, he announced that it would invest 11 million 180 thousand euros to buy 100% stake in Dongming international investment (Hongkong).

The target company owns the ownership and the right to use the German LAUR L brand in mainland China.

At the beginning of this year, he launched again, and spent 240 million yuan on the 65% stake in the American light luxury brand EdHardy in China.

One of the reasons for the recovery is due to the merger of the new brand pulling group's overall sales.

Another high positioned local women's clothing company wiegnus, like her, insists on taking the road of multi brand mergers and acquisitions.

In the first three quarters of the first quarter, vicknus achieved a business income of 5.41 yuan billion yuan, down 11.12% from the same period last year. The net profit of the shareholders belonging to the listed company was 0.67 billion yuan, down 12.44% compared to the same period last year. Although the first three quarters were still declining, the reporters found that its quarterly revenue narrowed by quarter from the single quarter of the third quarter.

Most of the traditional clothing brand companies now take the way of improving the category and enriching the brand camp to break through the bottleneck of development.

But there is also a view that as more and more international clothing brands pour into the mainland market, the days of domestic brands are becoming increasingly sad.

Among them, some of the most influential local high-end clothing companies.

Cheng Weixiong, general manager of Shanghai Liang Qi Brand Management Co., Ltd., said that at present, the international clothing giant has entered the Chinese market in an all-round way. It is inevitable to rely on the brand to occupy the middle and high-end market. In the face of the constant influx of international clothing brands into the Chinese market, the local enterprises will only create new ones, otherwise they will surely have a "catastrophe".

As a result, some enterprises began to seek diversified development and try to find new directions in other fields.

In the local high-end women's clothing company, long posture is listed earlier.

Affected by the downturn in the environment, the company has been adjusting the direction of development in recent two years. Since 2015, it has been buying or buying some Internet Co, and announced that the company's future development direction is to expand the business of many fashion categories such as mother and baby, cosmetic, cosmetic, stylistic education, and create a "Pan fashion ecosystem" covering the lifestyle of "clothing, food, shelter, beauty and medicine".

Data showed that in the three quarter of 16 years ago, the company realized 826 million yuan in revenue, a 1.26% decline compared with the same period last year, and the net profit of the shareholders belonging to the listed company was 82 million 440 thousand yuan, an increase of 71.7% over the same period last year.

In the quarterly view, the revenue and net profit of the 16 quarter of the third quarter increased by 32.23% and 827.78% respectively.

This is because several brands such as Zhuo Ke, Marie and Rhine, which had been in the three quarter of the year, still had double-digit declines, which led to a general decline in their books. However, sales of Korean children's clothing and beauty brands had contributed to the increase in total revenue, so the current decline is narrowing compared with before.