A Survey Of 10 Different Categories Of Women'S Wear Is Made.

A few days ago, the research company had different types of 10.

A survey was conducted.

The survey covers the sales of 57000 women's clothing products in 11 different countries including China, France, the United States, Germany, Mexico and Spain from 2013 to 2016.

The survey shows that there is a clear gap between the retail price recommended by the manufacturer and the price that consumers are willing to pay.

The report said: "between January 2013 and June 2016, the price that consumers are willing to pay is between 76% and 65% of the total price of 93%.

According to the report, this data is consistent with the trend of the retail industry as a whole, "more and more discount promotions, the impact of multi-channel sales, and the rise of fast fashion".

Over the past three years, in the three categories of Pajamas & home clothes, swimsuits and bottoms, the gap between manufacturers' suggested prices and consumers' willingness to pay prices has decreased.

In addition, the other seven categories of clothing (including

, jacket,

The gap between manufacturer's suggested price and consumer's actual willingness to pay is increased.

(above: a diagram of changes in the percentage of consumer psychological prices in the ten different categories of women's clothing)

In the field of bottling and bottling, although the overall price has dropped by 13% and 14% in the past three years, the price that consumers are willing to pay for goods is still 74% to 79% of the full price.

For example, a woman whose price is 30 pounds is only willing to pay 23 pounds for consumers, so it is likely to be sold only on sale.

(above: in the field of loading and loading, consumer psychological prices account for changes in the price percentage of the manufacturer)

The average performance of footwear products is the worst among all categories. By 2016, consumers are willing to pay only 74% of the recommended price.

(figure above: sketch map of changes in percentage of consumer psychological prices for manufacturers of footwear products)

But in footwear, sports related goods are very strong, and the gap between the price that consumers are willing to pay and the manufacturer's suggested price has decreased over the past three years.

(figure above: sketch of changes in the percentage of consumer psychological prices of different types of footwear products to the recommended price percentage of manufacturers)

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Sports and leisure

Although the psychological price of the fitness wear Workout Apparel has declined in the percentage of the consumer's psychological price, the performance of sportswear and women's wear is better than that of the ordinary women's clothing. In the seven skittlets, the four categories of tights, knitted pants, casual pants and shorts, the percentage of consumers' psychological prices has increased, including the knitted pants, the total price that consumers are willing to pay, 82% of the recommended prices for manufacturers, and 9% higher than that in 2013.

(figure above: sketch of changes in percentage of consumers' psychological prices for manufacturers' recommended prices under different bottling categories)

Apart from willing to accept higher prices, the overall sales of sports and leisure products are also very strong.

A Slice Intelligence report showed that online sales of tight pants increased by 41% over the same period in 2016, while that of jeans increased by only 3% during the same period.