The New Flagship Store Of Frankie, The American Fashion Brand, Was Officially Unveiled In Losangeles.

U.S.A

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The new flagship store in Arts District, Losangeles, is officially unveiled. This retail space is a store.

It brings new inspiration. All decorations, including display cabinets, can be stacked up like stacking blocks.

The predecessor of Frankie is the Losangeles Cowboy brand Frankie B., which is more popular in February this year.

Kevin Chen, the brand new creative director, aims to create a new retail space after the renamed flagship store.

The flagship store is pformed from the old warehouse, and the ground is painted black and white shadow and lines. At first glance, it is considered to be a wonderful work of art, which is exactly the same with the overall block modeling of the whole space.

In fact, the display in the shop is more wonderful.

During the day, each item can be decorated as a retail item, such as showcases, clothing, candles, artwork and accessories. Other combinations also include bookcases, desks, benches, lockers, wardrobes, display centers, etc.

In the evening, when the store closes, these combinations can be combined into 28 feet (8.5 meters) long staircase for holding activities, such as the performers or models can come out from here, or as guests' "bleachers" and so on, all depends on the needs of the stores themselves.

Bureau Spectacular, who is responsible for the creative design of retail space, commented: "the creative design inside the store reflects the iconic Super-Furnitures (super furniture) concept, that is, a space structure is too small to be a house, but it is just too large for a piece of furniture."

Bureau Spectacular also designed a unique top lighting for the store, and the lighting device is opened to create a multidimensional illusion.

The company points out that the whole idea of creativity is inspired by the early project of Jimenez Lai, known as "Briefcase House", a "room in room" structure, located in a 1400 square foot (130 square meter) warehouse loft in Chicago.

The 2000 square foot (186 square meter) multi-dimensional retail space will mainly sell Frankie's high-end garment series, as well as other brands of perfumes, candles, accessories, books and so on.

As a retail store, Frankie will explore the fashion and design talents around the world in the capacity of incubator and cooperation center.

In 2015, Kevin Chen and Jeremy Weitz bought the brand from the founder of Frankie B. and became the brand new owner.

They changed the brand name to Frankie, and began to adjust their brand positioning to introduce the men's wear line and retail store for the Losangeles Cowboy brand.

To this end, two people also set up a new design team.