XTEP CIO Tang Kunjun Shares XTEP'S Experience In Pformation And Upgrading

In the cloud habitat general corporate Internet architecture special session,

(China) Limited CIO Tang Kunjun "tradition"

The theme of "industry pformation and upgrading and Internet + practice" has shared XTEP's experience in pformation and upgrading from three aspects, namely, external environment, enterprise IT construction, Internet + exploration and practice.

"The emergence of mobile Internet has prompted changes in consumer behavior, and interaction has become particularly important."

Combining with the predicament of the current clothing entity store, Tang Kunjun pointed out that the traditional clothing enterprises can adapt to the pformation process of Internet based on the online and offline overall operation mode, from the order oriented to the consumer oriented operation concept.

Tang Kunjun believes that in the face of changes in business models, all enterprises are committed to improving customer experience, increasing customer stickiness and improvement.

The key lies in the integration and interaction of multiple channels: "XTEP is embarking on the integration of members, inventory, order, logistics, settlement and other aspects, establishing a shared service center that complies with the customer experience, and carrying out business activities centered on the demands of consumers."

How to realize the organic docking between consumer demand and enterprise production and marketing? Tang Kunjun puts forward: "pforming from traditional IT architecture to enterprise Internet architecture is the key."

He expressed the ability to build platform through the Internet. At present, XTEP is upgrading and upgrading based on four aspects: enterprise function management platform, flexible supply chain platform, Ali structure, all channel platform and cloud big data platform.

Finally, Tang Kunjun concluded that the traditional garment industry should pform successfully and build its core competencies:

The first is to have clear strategic objectives and build the core competitive edge of enterprises.

Second, the planning and design of all business processes must be centered on customers.

Third, we must vigorously promote the construction and development of data centers, and promote the optimization and integration of all processes.

The fourth is to build a business sharing center, so that staff in all regions and departments can work better together.

Fifth, IT must think about the strategy and operation of enterprises, understand business processes and needs, and establish a strong business support platform.