After UNIQLO, GU Has Become The Second Pillar Brand.

The first half of the Japanese market was decadent, coupled with the slower growth in the Greater China region. The low performance of the two most important markets reduced the revenue growth of fast selling group to 6.2% during the reporting period, much lower than that of 21.6% in the same period last year.

And the exchange rate, J Brand

Impairment losses and Japan and the United States

The closing of the store closed down 22.6% of the group's operating profit.

In this year, the main brand

The expansion of overseas markets is the first time that the number of international stores has surpassed that of Japan.

However, at present, UNIQLO's biggest market is Japan, and the sales volume of this single market is far beyond the total sales volume of all the brands in the international market.

During the reporting period, the income of UNIQLO Japan increased 2.5% to 799 billion 800 million yen compared with the same period last year, and its operating profit fell by 12.6%.

In an interview with Japanese media in 3 months this year, Liu Jian, a senior sales Commissioner, admitted that the strategy of price increase adopted by UNIQLO Japan in the past few years was wrong, so the price reduction strategy was adopted.

In terms of global market, UNIQLO has increased sales and profits in Southeast Asia, Australia and Europe.

Losses in the US market continued to increase.

In the past year, UNIQLO has added a total of 160 stores to the global market, including the first time in the Belgian market and reopening its flagship store in Oxford street, London.

UNIQLO separately disclosed data in Greater China, the largest international market in UNIQLO, which contributed about 50.7% of sales to UNIQLO International (3328 yen billion yen) during the reporting period.

However, in the first half of the year, business profits fell sharply, even though the profits of the Greater China region in the second half of the year had a "strong rise", the annual operating profit still recorded a 5.5% decline.

The GU brand, founded in 2006, has shown a good performance in its earnings report.

From the group level, GU and UNIQLO complement each other in positioning and pricing. The former positioning is younger, lower price, and more sensitive to fashion and trend.

Sales of the brand rose 32.7% to 1878 yen billion yen in the reporting period, and business profits rose 34.8% to 22 billion 200 million yen compared with the same period. The same store sales recorded double-digit growth due to seasonal fashion products such as popular women's knitted apparel, trouser skirts and wide leg trousers.

The importance of GU was greatly increased.

After being known as the "second pillar brand" of the group, it is also considered to be the power to promote fast selling as the "world first" clothing company in parallel with UNIQLO.

Fast retailing has made plans for the expansion of the brand, including 1000 GU stores in the international market including China, which now has 10 stores in the international market, of which 4 are located in China (all in Shanghai). The 10 has a total number of stores in the international market.

It is worth noting that in the current earnings report, XXX has reiterated its ambition to become the "world's largest information driven retail companies".

In the past, Fast Retailing emphasized the importance of becoming the world's largest apparel retailer.

One of the medium-term objectives of the company is to innovate its supply chain to meet the needs of the digital age.

The new supply chain will make more timely updates on consumer feedback, and "actively show the latest information about lifestyle, fashion trends, exciting and comfortable contemporary costumes".

In the 4 month of this year, Xun marketing first launched a new logistics center in Tokyo. In the future, similar logistics centers will be completed in China, Europe and North America, so as to further realize the services that Liu meets in the "digital era", including the introduction of semi customized services, so that consumers can personalize the garments on the basic template, and then place orders and receive goods.

In addition, it is worth noting that "fashion" and "fashion" have become frequent keywords in fast selling earnings reports, which were rare in previous years.

In June of this year, UNIQLO announced the launch of the Uniqlo U series, which is sponsored by Christopher Lemaire as the art director of the series.