The Clothing Industry Has Changed Dramatically. Do You Feel It?

The past 10 years are undoubtedly

The hardest 10 years in the industry.

The store was first driven by the electricity supplier. Until last year, only a few sporadic enterprises in the entire garment industry were growing, and 90% of the enterprises were in decline. Moreover, the proportion of electricity suppliers in the clothing industry has exceeded 40%. Compared with other industries, the traditional clothing retailing industry has been hit hard by the Internet.

As a result, many physical stores have begun to take the business route, but due to the lack of relevant technology, a store often needs two sets of people, one entity, one pipe.

With double manpower and material resources, the result is overburdened.

If the shop is making money, it is also worth it. But is the online business really good? We all know that Ma Yun is very upset recently, and the news such as selling, brushing, lawsuit and so on has made him very melancholy. What's more, nowadays, the electricity supplier of Alibaba is not making money by 90%.

When 90% of the people in an ecosystem do not make money, it is time for everyone to escape. Such an ecosystem will not be the future of the clothing retailing industry.

What will the future look like? In the future, the traditional clothing retail entities will remove 50% again, who will be the 50% who will disappear, and who will be left to continue.

To save oneself, we must change several concepts.

In the future, enterprises that can survive and do well must have four Ironman: hardware, software, Internet and content.

These four items should be integrated and complement each other.

In the future, the clothing retailing industry will not disappear from all the physical shops, but the physical shops will exist. However, its existence will no longer be separated from the online shops, but will be an integrated OTO which is interconnected and shared. The entity store is an entry to the diversion, the entry point of the deep service, the window to give consumers more experience and cognition, and an important part to guide consumers to increase the consumption frequency online.

In the future retail stores, the KPI index of a shop assistant is no longer a sales volume, but a strong relationship between you and consumers. Whether consumers trust you or whether you have more orders on line under your guidance and service is the key. Future business must be a new business mode that focuses on consumers and tries to gather consumers.

The future retail mode must be point to point, people to people, to centralization and intermediation mode, is a flat, multi-dimensional to three-dimensional or even two-dimensional model.

That is to say, it is no longer the same as in the past, there are layers of distributors, there are first-class agents, manufacturers are directly sellers, and directly establish strong relations with consumers.

They have already saved a lot of lives.

In 2015, a new type of Internet Co came to us, many houses, love the house, and the drop of a taxi. Their common point is to go to intermediation. They are subverting the original information asymmetry of each industry, and some problems at the multi-storey level. They adopt the direct P2P mode. They are the lives of other peers, and the clothing industry is also the same. To flatten the hierarchy and channel will help many garment enterprises to participate in the revolution and turn over to be masters.

In fact, this time is a cold winter for the clothing retailing industry, but it is also an opportunity, because in the past ten years of Ma Yun pioneering Alibaba, China's Internet business foundation has been rebuilt for more than a decade, everything is zero start, payment is good, online shop is good, the system is good.

Today, these have been completed, so we see a lot of young students, slightly understand some Internet technology, 35 people form a team can start a business directly, and in less than a few years can be done before other ten years to do things, this is the present era gives everyone the opportunity to revolution, see who can grasp.

What is the store after the revolution?

What the future stores are and how to carry out the pformation can we seize the opportunity to divide the cake into the billionaire market.

To put it simply, in this future store, all goods have their own.

Scan code can know all kinds of detailed information of merchandise, the store has all kinds of experience and display, it can be purchased directly, or it can be bought online. All information and consumer information on line and offline can be synchronously shared through a set of IT technologies, all of which have been moved to Internet.

Everyone here is very interested in this new entity store mode, but soon there are some enterprises asking questions. The clothes they are producing now are mainly faced with the masses of consumers, not very high-end boutiques. Will such future stores be less suitable for themselves?

In fact, there should be three models for future shops, one is in the office building, one is in the community, and the other is in the suburbs.

Suburban mode of future stores

Take the business facing the masses of consumers.

The future store may suit him.

Renting a cheap warehouse in a remote suburb can be very large, and turn it into a future store for clothing retailing. All the clothes in the shop can be tried on, and all the clothes are cheaper than the shop.

At the same time, all the shop assistants are professionals in fashion design. When the shoppers shop here, the shop assistants are their close fitting fashion designers, collocks and purchasing teachers. Each consumer can make a 5-10 minute demand survey, and then the designers bring them a professional solution to buy clothing solutions for them. Finally, they can try them on in the store. After choosing the right clothes, all kinds of online and offline ways can be paid, and then the clothes can be delivered to the home in a few days.

In the future, the factory is a retail store. As long as the agents at all levels have been removed and the profits are returned to consumers and given them better experience and service, consumers will also be willing to spend some time in shopping in remote places.

For enterprises, they not only save costs, but also directly understand the needs, preferences and information of consumers, establish a deep and strong relationship, achieve high-frequency consumption habits, and give the whole industry another revolution.

Community model of future stores

What kind of drainage is the future of the community model? The core of the community's future store is service and trust.

Opening a community store, there will be a variety of consumers in the neighborhood, there may be knowledge women, there may be housewives, and so on, everyone needs are different, the community shop is to understand the needs of different consumers, tailor them for them, the custom here is not to make clothes, but to play a role as a buyer for them, starting from their needs, selecting products for them, making them small and refined, saving the cost of their selection, the salesmen can send different reminder messages to different people, which clothes may be suitable for you, has chosen for you, online consumers can browse and place orders directly, of course, you can also make an appointment to go to the physical store to try on them. For example, in a residential area.

When consumers fully trust the store clerk and establish a good relationship, he can give the shop assistant more options, such as other members of the family's clothing, can gradually extend to the needs of other articles in the home.

In the future, to measure the success of a retailer depends on his ability to aggregate users and get users to win the world.

When designing a company's value chain, the first layer is always the users, and the clothing enterprises should be the same. Those times who have never been dealing with users, who sell clothes or do not know whom to sell are over. Changing the concept and embracing the Internet and mobile Internet in a positive and correct posture is the inevitable outlet for garment retailers to avoid being subjected to revolution and pass the cold winter successfully.

Changes in the shuffling pattern in 2016

Strong and strong

We will gradually adjust the mode of enterprise promotion, import new brand retailers and retailers' risk binding mode, and deepen their work.

The brand with foresight is similar to the enterprise that has already changed in demand and has basically adjusted in the early years, and the new hot spot group brand (buyer's brand) continues to rise suddenly, relying on the quick turn over and the small dish to catch up with the single ability, as well as the hot spot of the single store performance, continues to expand the market share.