Canton Fair: How To "Change" To Keep Up With The Development Trend Of The Market Is Very Important.
Of course.
foreign trade
Under the situation of depression, many enterprises are gradually getting rid of the traditional development mode and striving to gain the initiative in global market competition.
At present, the pformation of traditional foreign trade enterprises into cross-border electricity suppliers has become a trend.
Traditional manufacturing enterprises provide goods for cross border e-commerce sellers, and sellers are responsible for sales. This is a new idea. Foreign trade enterprises still focus on production and professional people do professional things.
Due to the impact of labor costs and overseas demand, exhibitors of some labor-intensive products are very anxious.
In the two phase of Canton Fair, many exhibitors were not satisfied with the traffic volume of Tucao.
At present, the bottleneck of China's foreign trade enterprises going out is mainly the lack of meticulous management and the lack of "quick" product innovation.
The two phase of Canton Fair mainly displays consumer goods and gifts.
Home Furnishing
Labor intensive industries such as decoration, and such exhibitors are also more sensitive to changes in the cost of labor and raw materials.
In the course of the interview, many exhibitors said that the overall development trend of the labor-intensive industry is grim due to rising domestic costs and slowing international demand.
At present, the purchasers of the Canton Fair have shown polarization. They can be roughly divided into two categories: one is the large foreign buyers, the other is the overseas electricity supplier purchasing, or very traditional procurement such as Africa.
"Nowadays, Chinese foreign trade enterprises can say that they are very anxious.
On the one hand, Southeast Asian countries are beginning to encroach on this market. On the other hand, Chinese enterprises are not so keen on market prediction.
Shi Ping said, "recently, I was doing Facebook, and found that many suppliers in Bangladesh, India, Philippines and other countries sell things on it, which is cheaper than China."
He said frankly, the price is indeed.
Southeast Asia
The advantages include large international enterprises and enterprises in Taiwan and Hongkong have the trend of moving to Southeast Asia. However, China's manufacturing is relatively perfect in terms of design, manufacturing processes and the whole trade knowledge system, while the whole Southeast Asia is still relatively scattered and chaotic.
Li Shihua, head of Hai Cheng Ding Industrial Co., Ltd. believes that China's traditional foreign trade enterprises are relatively inadequate in meticulous management. The profits of an order often result from a lack of meticulous management and serious waste of manpower, resulting in a sharp reduction in profits, especially those labor-intensive enterprises.
In addition, in the consumer oriented market, foreign trade manufacturers' products are not fast enough to update, resulting in fierce competition in homogenization.
Kill the siege.
Shi Ping said that China's foreign trade enterprises want to go out, it is necessary to carry out three steps. First, it is necessary to determine the market trend accurately and develop new products from the design.
The two is how to reduce labor costs and improve production efficiency.
The three is how to do better marketing.
In marketing, Shi always admitted that the effect of annual exhibitions is getting worse and worse, and the efficiency of promotion on the Internet is faster.
He thinks that traditional foreign trade enterprises have the idea of electric business. It is still very important, but many foreign trade people really do not understand the electricity supplier.
"China's product price war is still very strong, but every year there will be innovative things will become a burst.
The key is whether you have enough sensitivity to the market and follow up quickly, especially to grasp some market analysis tools, such as Google trend, overseas social media, and use analysis tools to predict the market trend.
Many manufacturers in China often start to do something when a product is hot. At this time, they are already late.
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