"Light Extravagance" Becomes The New Style Of The Clothing Industry.

In the Eastern Han Dynasty, the beautiful young Qiao Qiao was called the national color.

In ancient times, it is a symbol of honor. In Humen, there is such a women's clothing enterprise. In the name of "Qiao Bo", we choose dandelion as a brand representative. We hope that as the dandelion flower phrase says, "stop love", we can create an independent, confident, optimistic and dynamic urban female image. Wherever we fly, we can take root and bloom beautifully.

In recent years, "light extravagance" has become a new style of domestic garment industry.

Touted.

Its "light" represents an elegant attitude, low-key, comfortable, but no damage to noble and elegant; luxury refers to luxury, which is not a brilliant blingbling, or tens of thousands of price tags and the upsurge of the two generation of the consumption level of the upstart, but a kind of attitude, a kind of state that does not allow people to have pressure, but also the pursuit of quality and fine life.

In the Eastern Han Dynasty, the beautiful Qiao Qiao was called the national color. Silk and silk were the symbols of honor in ancient times. There was such a family in Humen.

In the name of "Qiao Bo", the company takes the responsibility of providing women with high quality and low price products as their mission. It is committed to building the first brand of China's light and luxurious direct selling channel, bringing elegance and confidence to urban intellectual women.

This company is called Guangdong Qiao Bo Fashion Technology Co., Ltd., which is a new type of women's clothing enterprise integrating research and development, production and sales.

It has four brands, including JAOBOO-, RUISE-, -JIFEN, -YINFEI and so on, and has established more than 1300 professional sales outlets nationwide. It has built an industrial marketing system organically combined with brand monopoly, foreign trade export and direct marketing customization, and has formed a powerful research and development capability of developing ten thousand new products and one million and two hundred thousand advanced garments every year.

Concentrate on building brand and focus on beautiful cause.

Zhou Jinguo, the founder of Joe silk, has always emphasized that "it is derived from concentration and focus on professionalism".

In 2008, it was attracted by Humen's industrial atmosphere and business environment. It was a Chou Jin Guo, the core executive of a well-known listed company, and came to Humen with the dream of starting a business.

Entering the gate of Joe's company, from the office layout, the display of articles, the meticulous management personnel, the meticulous and meticulous staff, and so on, every little detail let the author feel the determination of Qiao Bo company to realize the "enterprise of the times brand".

Details determine height. It is precisely this kind of firm brand that has made today's Qiao Bo.

In a few years, "JAOBOO- Joe silk" has been rising rapidly in the domestic women's clothing market, and won the award of "the ten influence brands of China's influence clothing industry in 2013".

Positioning women's light clothing, shaping the beauty of intellectual simplicity.

JAOBOO is the fist brand created by Qiao Bo company. It is a series of high-end women's clothing developed by Chinese and foreign top design teams, especially for China's mainstream social professional women.

The brand is located at the age of 25-40, full of charm, independent confidence, unique understanding of fashion, and professional women who never drift with the tide. It integrates the rich emotional and cultural connotations, with simplicity, nature, art and harmony as the design concept, showing not only the strong flavor of the times, but also the wisdom and expression of self, so as to show the dignity and confidence of contemporary women.

JAOBOO also pioneered the concept of "light mature women" in the industry.

After two years of shaping the concept of high-end, JAOBOO successfully promoted the concept of "light maturing women's clothing" in the industry and made it widely recognized.

What are the characteristics of "light women's clothes"?

Zhou Jinguo explains this: taking JAOBOO as an example, its design style pays attention to harmony and perfection, full of the breath of the times, combines the tradition with the modern, gentle and strong skillfully, and displays the elegant, charming, refined and independent Feng Yi of the mature women vividly.

At the same time, "light maturing dress" also pcends cultural and geographical barriers, and is committed to thinking and understanding the needs of such a group of people for lifestyle and fashion aesthetics, unremitting research on the symbiotic relationship between clothing and life, clothing and environment, creatively using design and services to create a beautiful attitude of life, health, self-confidence and harmony for mature women.

In a word, JAOBOO's "light maturing dress" is creating a new life experience with a respectful, natural and refined attitude. It seeks beauty value and meaning in simplicity, conveys warmth and comfort in nature, feels free heart in art, and displays elegance and confidence in harmony.

Weaving on the net, creating the first brand of the whole channel, light luxury and direct sales.

Looking forward to the future, Zhou Jinguo introduced the company's development plan for the next three years, and set up the conception of platform and fashion industry ecological series.

He said that in the next three years, the company will develop more than 1500 shops and more than 100 fashion art life experience museums.

How to achieve this ambitious goal? Zhou first introduced the choice of Qiao Bo's business mode.

Taking the rise of a large number of high quality and low quality retail stores as a case, the concept of "retail strategy = entity shop + Internet" is introduced. It shows that in the future, the company will take the road of light luxury and direct sales, and establish O2O (offline and offline) experience shop and fashion space living hall, and open an online private customization platform, APP (micro customization), so that customers can enjoy high quality and low price, meet individual needs, and enable enterprises to gain more room for development.

Among them, experience shops will be done in a small and beautiful manner. Location will usually be in high-end office buildings, high-end communities and all kinds of fashion clubs. The fashion living hall will be opened in commercial streets, shopping centers, high-end department stores and other commercial areas. Its format is privately customized, JAOBOO's own brand spot and various fashion accessories. At the same time, it provides free overall image design, booking on door fitting service and coffee gourmet. It promotes a series of free mode and cross boundary thinking and introduces direct sales mode, and focuses on creating a one-stop fashion consumption place.

"We also have confidence in R & D," Zhou Jinguo said confidently. Not only did he have a strong R & D team, he also worked closely with a number of famous domestic designers, such as Italy's well-known R & D institutions and China's top ten fashion designer Lin Zi Han, which has a unique advantage in grasping the international trend of colors, fabrics and styles.

Moreover, Qiao Bo has rich experience and absolute advantages in quality control, cost control, and flexible supply chain.

All of these will be the cornerstones of the success of Joe's great works.

"Let women in the world be more confident" is our brand vision. Speaking of the future of the brand, Zhou Jin is in high spirits. He admits that this is why Qiao Po chooses dandelion as the brand representative. As the dandelion flower says, "love that can't stop", Qiao Po promotes an independent, confident, optimistic and dynamic attitude towards life. Wherever it flies, it can germinate and bloom beautifully.