Ningbo Brand GXG Men'S Wear Eleven Pairs Of Biggest Black Horse

Real time data from Alibaba show that in 2016, "double 11", Tmall platform turnover of 120 billion 700 million yuan, up 91 billion 200 million yuan from last year, a sharp increase of 32.35%.

18:55 36 seconds, 2016 Tmall "double 11" global Carnival trading volume broke through 100 billion yuan.

In less than 19 hours, it has exceeded last year's "double 11" all day trading volume and officially entered the "100 billion era".

According to the statistics of National Bureau of statistics, in 2015, the total retail sales of social consumer goods in China amounted to 300931 billion yuan, with an average retail sales of 82 billion 446 million yuan per day. The consumption power of "double 11" in 19 hours has exceeded the single day retail sales of social consumer goods.

Online shopping has become an important way of social consumption.

Surprisingly, the biggest black horse on the list of "double 11" appears this year.

Now.

Tmall's "double 11"

Category brands topped the list for many years.

This time, GXG has become a new "bullying screen".

It is reported that double eleven shopping began, from 6 minutes the whole group broke 100 million yuan, 11 minutes men's clothing brand broke 100 million yuan, to 11 days 24 when the whole group turnover 420 million yuan, up 256 million yuan last year 64.7%.

The turnover of men's clothing brand was 380 million yuan, up 129% from last year's 166 million yuan.

While GXG refreshes its own history, its menswear brand also stands on the second category of men's clothing category brand for the first time, ranking the fifteenth highest in Ningbo in Tmall.

For this year's "double 11" sales surge, Xu Ping, GXG brand director, said that the increase in the proportion of the same line and new products is one of the important reasons.

It is understood that, at present, GXG's full channel system has been able to achieve online and offline commodity access, from the online platform to be able to identify the synchronization of goods sold offline stores, numbers and addresses.

If the consumer sees the style that they like online shopping mall, they can try it on and go straight to the line. The online sales order can be sent to the store and shipped directly.

This year, the "double 11" participated in the "double 11" GXG brand line with more than 700 outlets.

The success of GXG this year also shows that the era of clothing brand is progressing day by day.