A New Buyer With A Double Harvest Of Eleven

At 24 in November 11th this year, the 2016 Tmall double 11 global Carnival ended with a total turnover of 100 billion yuan, reaching 120 billion 700 million yuan, of which 82% accounted for 82% of wireless pactions, covering 235 countries and regions.

Some people were surprised by the huge volume of pactions. Li Weiran, a designer of an advertising company in Wuhan, said, "who in the world bought so much?" Huang Xiangping, vice president of Gome online, said: "the market increments mainly come from" one end and one end "new customers: on the one hand, the rural market is the low line market on behalf of the market, on the one hand is the personalized demand of consumers in the first tier cities, and the consumption potential of these two parts is aroused.

The purchasing power of the low line market is "

"Very bright.

Ma Chanjuan, a partner in the village of Dong Han village, Mengzhou, Henan, only slept 3 hours on "double 11". "From zero, I was busy grabbing goods."

In Anshun, Henan, Henan, Xuchang and Ling'an, Zhejiang, the "village naughty" partners also said that the order was 4 to 5 times more than last year.

Jingdong mall as at 12 noon, the largest volume of year-on-year growth in the provinces are Xinjiang, Tibet, Guangxi, Hainan and Guizhou.

The release of energy consumption in the low line market stems from the continuous advancement of the electricity supplier infrastructure, including payment and logistics, in the countryside.

For consumers in the first tier market, the high-end goods can meet the needs of personalized consumption, and cross-border electricity providers no longer use diapers and milk powder to fight the world.

NetEase, koala sea, bought CEO Zhang Lei. "Daily commodities, health products and food become the new increment this year."

Liu Peng, general manager of Tmall international, said: "the outstanding change of this year's" double 11 "is cross-border.

From standard products to non-standard products, consumption upgrading is not based on the improvement of customer unit price, but on the change of consumption concept.

Consumers show strong desire to try new brands and new products. "

In Jingdong, Italy's high-end ladies' stockings Li Hua Zhi sold 1440 breakthroughs in 10 minutes, and Zippo lighter oil sold more than 2 tons within 1 hours.

"The promotion of China's online shopping on consumption upgrading has even begun to affect the trade structure and pricing strategy of the global market. The change of Chinese consumers' participation and consumption patterns is a major benefit to global brands and retail businesses."

University of International Business and Economics professor Wang Jian said.

In this year's "double 11", the term "ecology" has been repeatedly mentioned by the big business platforms, and more and more "faces" are trying to find business opportunities in this consumption feast.

Ren Xingzhou said: "online shopping is not only pulling production, but also helping insurance, finance and other service industries to innovate business models and services, and deeply integrate with the Internet."

In the field of consumer finance, data from ants' golden clothing show that last year's debut of "double 11" "flower chant", this year provoked a big beam.

As of 11 pm, 5 pm, Hua Bai.

The number of strokes exceeds 100 million strokes, which accounts for 21% of the total payment. The total volume of prying pactions is 22 billion 400 million yuan.

Besides selling, new finance has also provided strong support for businesses to stock up.

Yu Shengfa, President of Internet banking, revealed that between September and October this year, Internet banking provided nearly 50 billion yuan of loans to 133 million small and medium-sized businesses.

Data from Jingdong financial also show that the peak value of payment in the first day of 11 days is 4.5 times that of the same period last year. The number of consumption pens paid by the Jingdong small coffers increased by 600% over the same period last year.