How Many Years Can The Jubilant "Double Eleven" Rejoice?

Shopping Festival, the price can not be ignored.

In this spendthrift carnival, the price of double eleven is still not able to change the "first price increase, then price reduction" problem.

The state stipulates that the original price of the commodity can not be fabricated, and the sales promotion period can not exceed half a month. The goods marked for promotion must be reduced by 5%, and the price of the promotional product is the lowest within seven days.

During the period of double eleven, the retailers always advance their prices in order to evade supervision. At last, the discount is common.

After careful consideration of the whole process, there are 4 questions that I would like to ask.

The pre-sale has a long history, and the double eleven node is the ultimate goal.

On the eve of double 11, according to media reports, double 11 Tmall food sales ranked first in three of the squirrels in the pre-sale period, sales have exceeded 11 in 2015, Mengniu pre-sale amount in 2015, double 11 sales volume, Tmall, the United States industry as of November 5th, the sales volume of more than 40 million, 40 items of washing products, more than 8 million, and the entire Tmall food in October 20th to October 31st in the pre-sale period to achieve the entire 2015 2015 turnover.

Suning also sold 40000 SHARP TV sets on the 12 day, and the behavior of pre-sale of physical retail is everywhere.

It is reported that 2016 pairs of 11 three squirrels sold 508 million yuan for the whole network. In 2015, double 11 three squirrel Tmall sold 251 million yuan. According to relevant media reports, the sale amount of three squirrels in 2016 was 250 million.

Then the three squirrels sold less than 300 million on the double 11 and shrunk by half.

Semir electricity supplier announced that in 2016 double 11 turnover amounted to 650 million yuan, 2015 double 11 Semir electricity supplier turnover is 396 million.

According to relevant media reports, as of October 31st this year, the double eleven pre-sale amount has exceeded the total of the previous four eleven, then Semir sold less than 200 million on the double eleven day.

Many examples are not cited.

The amount of pre-sale is so great, so how many real businesses do you have on the double 11 day? This delineation of customers ahead of time.

What is the significance of focusing on one release and showing the crazy numbers before the world?

Two question: like a ghost array, who is the price?

Shopping Festival, the price can not be ignored.

In this spendthrift carnival, the price of double eleven is still not able to change the "first price increase, then price reduction" problem.

The state stipulates that the original price of the commodity can not be fabricated, and the sales promotion period can not exceed half a month. The goods marked for promotion must be reduced by 5%, and the price of the promotional product is the lowest within seven days.

During the period of double eleven, the retailers always advance their prices in order to evade supervision. At last, the discount is common.

During the double eleven period this year, more than one of the friends around has been watching a commodity for a long time in an e-commerce website. During the period, the price suddenly rose, and then the double eleven promotion price was higher than before.

Although Ali and Suning, Jingdong has been claiming that the price is not the main support for the eleven tenth of this year, but it can not be denied that the reason why the Chinese people participate in the "10 one" is more because of the price.

Because of the price of double 11, but in the price of successive mistakes, whether online and offline retailers are constantly repertoire of people at the same time, I am afraid that consumer trust increasingly overdraft it.

On the night of November 10th, at night, at the very moment of the morning, the sudden influx of huge traffic sent Tmall to close down. What was being brushed around the circle of friends that night was not what merchandise was seized. Even the famous net red PaPi paste was busy in Tween double eleven network in yesterday's video push. Please look at the following picture:

Online network congestion, offline shopping crowding, queuing checkup difficulties, logistics and express goods safety can not guarantee, shopping experience is very poor, retail brand list of shopping experience gone.

Four question: how long can such double 11 last for several years?

Ma Yun said he hoped to "double 11" to persist in doing the 100 session.

But the expectation of the Chinese pair of double eleven is not only the price, but also the number miracle he has constantly created.

But over the past eleven years and 8 years, the volume of Alibaba has been increasing, while the growth rate has been declining.

The same is true of Jingdong. Jingdong grew by more than 200% in 2014, up 140% in 2015, 60% in 2016, and the growth rate continued to decrease.

The so-called "full moon is full and water is full". This dazzling number can not grow forever. When the number of double 11 shows negative growth, will the Chinese still look after him?

Then I would like to ask if there is a negative growth of double eleven, how many years can it play?

Double eleven slowly came to an end. Tmall 120 billion 700 million over 200 billion of the total volume of the network shook the Chinese again, and the sharp increase in trading volume on the next day also gave the increasingly flagging retail entity a shot in the arm.

The author planned and participated in the double eleven topic of the joint business network. At the scene of Suning double eleven party, I was also feeling the craziness of Shenzhen Tmall, and the 52 seconds broke 1 billion and 7 minutes 10 billion.