Hugoboss Top Men'S Wear Is No Longer Seen. Smart Wear Saves The Market.

The international luxury brand Armani also launched the Hybrid Smartwatch EA Connected series hybrid watches in October 25th.

It can be seen that the economic environment is slowing down.

Frequently involved in the smart wearable industry, or want to seize the "time" self-help performance low tide, but insiders said that the smart wearable industry has a high demand for functionality and practicality, and the consumption crowd is limited. Luxury brands are betting on smart watches, so it is difficult to achieve the desired results.

High end men's wear aimed at smart watches.

The German luxury brand HugoBoss and the famous Swiss watch brand Movado and HP launched a hybrid smart watch called HugoBossSmartClassic in early November.

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It keeps the appearance of traditional wrist watch with HugoBoss brand style, but it also has intelligent functions such as health tracking, daily movement step monitoring, cell phone reminder and so on.

It is worth noting that luxury brands have been involved in the field of smart watches.

In addition to the HugoBoss joint watch and technology companies launched smart watches, the international line

Giorgio Armani's sub line brand Emporio Armani also officially launched the first hybrid smart watches Hybrid Smartwatch EA Connected Series in October 25th.

Overall decline in market base

In recent years, with the upgrading of market consumption and the change of consumer awareness, the smart wearable market has gradually developed into a popular consumer sector in the big environment. Although smart watches have become the object of consumer concern, smart watches are not just needed products, there is a certain limitation of consumption, and the market development prospects are hard to say.

According to the reporter's inspection

After the market analysis report, it was learned that the smart wearable industry began to rise in 2014, and the market capacity increased in 2015. Although the market performance in the first half of 2016 has been significantly stable except for the obvious gap in 1-2 months, the overall base number has declined.

According to ZDC Internet Research Center data show that the number of smart watches brand declined rapidly in 2016, and the two quarter of the United States intelligent technology company Apple released several Apple Watch watchband as a selling point for the smart watch market to gain attention.

And for the time being, Apple Watch relies on its intelligent function diversification, its smart phone product iPhone's close connection and brand's fashionable attributes become consumers' target. The rest of sports, business positioning and other smart watches are always difficult to break the attention crowd in the plight of the minority.

Smart watches are hard to mainstream

Conwyke, general manager of China Watch Network Europe affairs, said that smart watches as the carrier of the third party application, relying on mobile network support, can not be used independently.

The functions of sports watch, health management, mobile phone attachments and event reminders do not have enough appeal for the public appeal. Smart watch's battery life cycle is short, which leads to complicating consumer habits. The high price of products leads to the loss of young consumers and the lack of inheritance of smart watches, all of which disturb the smart watch market.

Conwyke also said that the future

Whether the market can become a mainstream consumer industry depends on whether the smart watch can break the inherent form and realize the convenient intelligence that can really satisfy the public's demand.

Luxury brands are making great efforts to win the market of smart watches. It is a very challenging thing to occupy market share in many professional smart watch brands and to reverse their performance.