The Chopper Of American Black Friday Is Also Crazy.

The black Friday of the United States has just ended. The major statistics are released. Compared with previous years, the biggest aspect of this year's black five is 3 billion of the electricity supplier turnover and 40% of the mobile terminal.

By contrast, offline stores are quietly frozen.

Electricity supplier turnover broken $3 billion

According to Adobe's statistics, this year's

Us online shopping volume hit a record high of $3 billion 340 million and the first time it exceeded $3 billion.

Plus the day before Thanksgiving, saving $19.3 billion in online sales, on Thanksgiving Day and black Friday two days, the US electricity supplier sales reached 5 billion 270 million dollars, a record.

Data show that on the day of "black five", 56% of the online visits of major retailers came from mobile terminals.

47% of them came from smartphones and 9% from tablet computers.

In terms of sales, the online shopping volume of mobile terminals increased by 33% over the same period last year, reaching about $1 billion 200 million, occupying 40% of total sales, and the share of smart phones and tablet computers was 29% and 11%, respectively.

Adobe Digital Insights analyst Tamara Gaffney believes that electricity consumption has been affected by the presidential election, but has begun to resume:

The negative impact of the presidential election on the electricity supplier market still exists.

Is returning online.

With the sales growth of black Friday, we are returning to the right track.

We predict that on the coming Monday, online sales will reach 33.6 billion, creating the highest single day sales.

Mobile terminals account for 40%

Data show that on the day of "black five", 56% of the online visits of major retailers came from mobile terminals.

47% of them came from smartphones and 9% from tablet computers.

In terms of sales, the online shopping volume of mobile terminals increased by 33% over the same period last year, reaching about $1 billion 200 million, occupying 40% of total sales, and the share of smart phones and tablet computers was 29% and 11%, respectively.

Offline passenger traffic is cold.

For many years, black Friday opened the holiday shopping season in the United States, but its popularity declined gradually because of cheaper online pactions.

Many retailers have moved the main battleground from the physical store to the Internet, and announced 3 days earlier than last year to announce the details of the black Friday.

According to reports, whether it is turnover or passenger traffic, this year's black five, physical stores year-on-year decline, the number given by RetailNext is 5%~7.9%.

Previously, a report by Cowen & Co predicted that the number of stores on black Friday could drop by three percent to four percent this year.

WAL-MART PK Amazon

Finally, I want to talk about why this day is called "black Friday".

According to Wikipedia, because this day is the first day after Thanksgiving (the fourth Thursday in November), and people usually start shopping at Christmas, many stores will be filled with customers.

Traditionally, accounts are made with different colors of ink. Red indicates deficit, deficit is black, black is profitable.

So this Friday is called black Friday, and it is expected that after this day, the annual revenue will be changed from negative to black.

Shop employees use black Friday as a name from mockery, saying that the day will be busy.

And, after "black five", there was a crazy Monday, so Cyber Monday was born.

A number of large chain businesses held the banner of "defeating black five price" this year and started fighting earlier on Sunday. Some of the products of some online businesses even started in the early hours of 25.

WAL-MART's electricity policy is clear and clear this year.

Compared with last year's holiday shopping season, the number of Internet products increased to 23 million this year. The number of super distribution centers dealing with online orders increased from five last year to ten this year, and the website has been upgraded in many ways, improving the speed of the website, recommending gifts to visitors with technology and big data, and so on.

However, Morgan Stanley analysts are still optimistic about Amazon. They think traffic is anything for Amazon.

It's all very important.

Conlumino, a retailer's information analyst, estimates that Amazon will get 11.3% to 59.6% shoppers in this year's shopping season, while WAL-MART has 69.8% buyers.

While online shopping is rising, the gap between Amazon and WAL-MART is also shrinking.