The New Thinking Behind The Curtain -- The Wisdom Collision Of The Seventh "China Ten Children'S Wear Brand Entrepreneur Summit Forum"

In November 27th, the seventh "China ten children's wear brand Entrepreneur Summit Forum" was successfully concluded in the coastal city of Shantou.

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Nearly 30 famous children's wear brands, big coffee, have carried out 3 days of wisdom collision and industry development exchanges. During this high level and high quality "wisdom feast", we discussed the current situation of children's wear industry, the challenges faced and the way out for future development.

"China's top ten children's wear brand entrepreneurs Summit Forum" is a high-end, systematic exchange platform for Chinese children's clothing entrepreneurs based on the "China's ten children's wear brand" selection activities organized by the China clothing association children's wear Specialized Committee. The theme of this summit forum is "competition, integration and use".

Chen Dapeng, vice president of China Textile Industry Federation and executive vice president of China Apparel Association

Chen Dapeng, vice president of China Textile Industry Federation and executive vice president of China Apparel Association, participated in this summit forum. He said that during the pformation and adjustment period of the children's clothing industry, enterprises and brands can come together to share the experience and experience of the operation of the enterprise. Sharing the good ideas and free words in the process of innovation and development is a good opportunity for both the enterprise and the whole industry.

Chinese children's wear brand entrepreneurs gather together to exchange and share, not only for the brand itself is very useful, but also as a leader in children's clothing brand, also shoulder the responsibility to promote the development of the entire children's clothing industry.

In the background of pformation and upgrading of consumption, business pformation, and China's economy entering the new normal, children's wear industry is in a turning point and Watershed at the same time of achieving steady growth. It is ushering in a new development period. Chen Dapeng said, we are standing at the beginning.

The most important thing is that when we look at this industry and look at the values and development outlook of enterprise development, we should emphasize the ability instead of the draught. The good product quality is the essence and life of the enterprise, and the revolution of science and technology is also the important support for the development of the enterprise.

Chen Dapeng also gave three suggestions for the development of the industry.

Innovation: the theme of the seventh China's top ten children's wear brand entrepreneurs forum is "competition, integration and utilization". In fact, it can also be divided into two parts: competition, integration, and use. It can also add "create", become "contention, integration, and use and innovation", and innovation is the core driving force. We must be practical and innovative in order to develop better.

Quality and integrity: quality and integrity are the life of an enterprise. We must let consumers get the best service and experience.

Joint action to open up the market: we should enhance the internal efficiency while also doing well in the work of developing the external market.

Finally, Chen Dapeng concluded: at present, children's clothing enterprises must face the new development period when they want to achieve sustainable development. No matter how long they are in the industry, they need to re-examine their positioning, ideas and patterns, find their core competitiveness and advantages; make brands can not grow old with consumers, always analyze consumers clearly, and study where consumers are, keep abreast of the new market trends and understand the new needs of consumers. At the same time, they must have intensive cultivation under the framework of strategic thinking.

The children's clothing industry is still vigorous and vigorous, insisting on continuous enterprising and constantly exploring, this industry will always be young.

Lin Haoliang, chairman of blonde Rabbi

As one of the organizers of the children's wear salon, Lin Haoliang, chairman of the golden hair Rabbi, also warmly welcomed everyone.

"China's maternal and child industry is closely related to the health of the two generation, and is closely related to every family and every child. At present, 90% of the consumers become the main body of consumption. In the new mother and infant era, which is compressed in the physical channel, the electricity market is mature, the mobile consumption is rising, the channels are sinking rapidly, and the consumption needs upgrading, grasping the new technology, adjusting the original development form and adjusting the production chain and supply chain technology is the most important support for the whole industry and the next step in the pformation and upgrading of the enterprise." Lin Dong said, "Rabbi currently owns more than 1200 brand stores under the line. At the end, it adheres to professionalism, concentration, emphasizes steady development, realizes differential development, insists on adopting environmental protection, high quality raw materials, and pays attention to quality, and creates high-quality genuine products.

Faced with the new development opportunity, children's clothing enterprises should join hands and work together to develop the brand of Chinese children's clothing, and strive for the same competition, common prosperity and win development.

Summit site

Lin Ruowen, general manager of blonde Rabbi

Tinkling cat chairman Liu Zhao

Parker Luo Jiefan

The children's clothing market is fierce competition, but it is still a market with great potential for development.

We must adapt ourselves to the new environment under the new normal, keep abreast of the new normal and adapt to the new normal, so as to build more space for the future. At the same time, we should respond to the market with the fastest speed, constantly try to change, and at the same time, do not forget the original intention and stick to the truth, then we can go further.

Water boy Cheng Linna

Cheng Linna, deputy general manager of water boy's children's clothing, shared the four major pformation trends of consumption at present: cost performance + quality ratio; integration of new retail and online channels, integration of all channels; market globalization, consumption and entertainment, personalization based on big data, and online and offline linkage.

Therefore, we should use new methodology to guide practice.

In terms of marketing innovation, we must take the initiative to innovate. While integrating channels, we must adhere to the principle of product as the core. We must be keen to catch market trends and persist in concentration, and we can not simply enhance the strength of commodity and brand through market expansion.

Jamie bear Su Congbao

Jamibare, Su Congbao, the brand of children's wear, said that the children's clothing industry is a sunrise industry. In the course of development, enterprises should strive to make products of high quality and low price, and find a good location in products, channels and prices.

Cao Zhang, ANN

At present, under the background of the "two child policy" bonus, Cao Zhang, chairman of the brand, has been doing well in the sales channels of department stores, electricity suppliers, shopping centers and so on. At the same time, under the environment of economic downturn, the industry is also facing fierce competition. Especially at present, sportswear and other fast growing circumstances, as a veteran brand, the company is making corresponding strategic adjustments. On the basis of good market reputation, it is clear about its core competitiveness and competitive advantage, exerting its own strengths, changing from image to product, trying to cater to the needs of consumers, accelerating the reaction speed to the market, and going further.

Little pig Wu Huizhong

Wu Huizhong, the brand of pig's children's clothing brand, has also shared with you that brand development should be carried out from both inside and outside. It should be constantly innovating and changing. Piglet has introduced and adopted the amoeba management mode, that is, through the independent accounting system directly linked to the market, to train the leaders with management consciousness, so that all the staff can participate in the management and management so as to realize the "full staff participation" business mode.

Secondly, it pays special attention to the management of talents, eliminating jobs that can not create value, and better catering to the market and achieving better development.

Pencil club He Lifang

He Lifang, the brand of children's wear in pencil club, said that in 2016, the brand had been committed to integrating the supply chain resources, strives to reduce the financial cost, so that enterprises could make better progress. In addition, He Lifang said that the brand should be well positioned, constantly enhance the brand image, develop pragmatically, and achieve steady growth.

For the problems that children's clothing enterprises encounter are not fashionable enough and brand aging, there are also representatives of Zhejiang fashion brands who share their business experience.

Jiang Hairun AI FA Bei

As an unanimous brand of Zhejiang fashion brand, Jiang Hai Run shares the business model of the company.

Jiang Hairun said that Zhejiang brand can be described by fashion and culture.

In terms of fashion, it is a kind of social and popular psychology. The company should have its own cultural ideas. The products of Zhejiang brand are good at telling stories and paying attention to cultural consumption. Enterprises should take the unusual road and always stick to themselves and understand their own long boards and short boards. Now, the management of free culture, such as no card punching at work, can often lead to more good ideas and potentials.

Jiang Hairun also shared that, in terms of products, color selection should be consistent with children's psychology, fabric should be comfortable, and attention should also be paid to small details; enterprises should constantly precipitate, and commodity planning should be used flexibly, because it is a thing of flesh and blood; besides, it is also very important to do a good job in the social platform of IP terminals. At the same time, the brand should be dedicated.

Bei Bei Kingdom

Sheng Hong, the children's clothing brand of Beibei Kingdom, said that the company introduced the Japanese retail mode, which is more conducive to the operation of the company, the establishment of departments without departments, the absence of a system of rules, the implementation of large goals into small targets, and better staffing to complete the work and maximize the integration of resources.

Yi Jialin Chen Lin

Chen Lin, the brand of Yi Jialin children's clothing, said that we should learn from our peers and compete with ourselves. The exchange and communication of this summit forum is a very good opportunity for enterprises.

According to the market segmentation, Yi Jialin takes a differentiated development path. The brand is located in the characteristics rather than the scale. At present, the products are mainly for game costumes, including costumes and role-playing Cosplay outfits, and have cooperation with brands such as Disney.

With the adoption of the retail mode, Chen Lin emphasized that experience consumption is very important, so that the consumer groups can be gathered. Secondly, we should do a good job in market segmentation, sales terminal planning and Zhejiang manufacturing, and strengthen the supply chain of the whole quality, so as to make the products more durable in quality and quality, so that the enterprises can develop better.

Emperor Zhou Zhihong

Zhou Zhihong, the brand name of the emperor's children's clothing, said that the emperor has participated in the ten children's wear entrepreneurs Summit Forum for seventh years. Today, more and more new children's wear brands have come together to share and exchange with each other.

Taodi listed in Taiwan in December 30, 2013 and joined the emperor in 2014. The change of social behavior after 85 and 90 is worth learning. Meanwhile, Zhou Zhihong also said that he would attach importance to the development of the electricity supplier and try to take the capital market, hoping that the brand could go farther and farther away.

Sandy Hill

Sang Qingshan, the brand of Lufthansa children's clothing, said the brand is currently located in the 3-12 year old girl, and plans to hold the Chinese Princess Festival next year, while making some innovations, including the same online and offline business models.

Tick tick

The fierce competition in the market is a constant phenomenon. Enterprises should be good at analyzing their long boards and short boards in their business process, giving full play to their strengths and improving their short boards as much as possible. In addition, we should try to optimize the proportion of sales, channels, distributors and agents, and control the stock at the same time.

Ying Shi Zhong Wenyong

Zhong Wenyong, the brand of Ying's children's wear brand, mentioned that the brand currently has a more than 600 square meter baby shop in Beijing. Apart from the display of products, there are public libraries and family leisure places. Product + service + ecology is what Ying Shi wants to do at the same time, and wants to learn from the ten children's clothing brands so as to go further.

Mamie Marka Wang Wanxing

The long brand has a fairly large share of the direct market, so in the period of brand expansion adjustment, the direct market is still retained; the products are mainly focused on the price performance ratio, and the product sales are mainly concentrated in the Fujian area and the local market. The next step will focus on developing the market in other areas. In terms of products, Mamie Marka will retain the original content of Mamie Marka, which is Mamie Marka's DNA, and secondly, use centralized resources to link up with the terminals in the core category. Third, part of the buyer system will be implemented to carry out the docking of fashion products. In terms of management and management, shops should be optimized and the various assessment standards should be established. Mamie Marka's children's clothing brand Wang Wanxing shares, Mamie Marka is a time comparison.

Red child Fang Yuchuan

Fang Yuchuan, a red boy's children's clothing brand, said that the brand will keep up with the market, reform and innovation, and push the whole business down from the retail end. It is difficult for large outlets, so the company is driven by the retail orientation. In view of the strong viability of the buyer's shop, more attention will be given to the re positioning of the regional market, and terminal personnel will be trained at the end of the whole retail business.

Frog Prince Zhang Weihua

Zhang Weihua, the brand of frog prince's children's clothing brand, said that this year, the company focused on its own internal pformation, first of all, products and customers, product quality control, cost-effective products, good customer service, followed by dealers, especially in the retail sector; third, on the construction of their own team building and personnel training plan; finally, the channel side, will make a big change and adjustment in retail and agents, from management role to service role, so that the enterprise can go longer.

Many other children's wear brand entrepreneurs also spoke freely and the atmosphere of the meeting was warm.

(the picture is only part of the list.

Summit guests attending the meeting

On the summit forum, we also invited four people from Shunde branch of Bank of China, Tang Dianqin and J3 capital CEO Jiang Jun Yi to share with you.

J3 capital CEO Jiang Junyi

Tang Dian Qin shared with everyone the "analysis of China's financial environment". He said that enterprises should not only focus on the Chinese market, but also focus on the layout of the global market. The current fragmented market structure should be changed. Although the industry is fiercely competitive, the brand still has great room for development.

J3 capital CEO Jiang Jun billion has also made a brilliant speech on the form of international capital and the opportunity of integration and integration.

After the summit, nearly 30 children's clothing industry, big coffee, also visited the headquarters of the blonde Rabbi children's clothing and jingle cat children's wear.

The golden hair Rabbi is one of the earliest enterprises engaged in designing, researching, developing, producing and selling 0-3 year old infants and parturient women's "wear and use" products. Since its listing in Shenzhen Stock Exchange in June 10, 2015, it has actively sought to develop the whole industry chain for children.

At present, the company owns three independent brands: Rabbi, next generation, and babby rabbi.

The golden hair Rabbi headquarters visits the scene map

Ms. Lin Ruowen, general manager of blonde Rabbi, expressed her gratitude to President Chen and entrepreneurs, and shared with you the initial intention and course of your own business.

For the 20 years of green development of blonde rabbi and the entrepreneurial spirit of Lin Dong and Lin Lin's every day, the distinguished guests expressed their appreciation. Vice president Chen Dapeng also commended: "golden hair Rabbi is a respected enterprise and brand."

JINGDING cat headquarters visits the scene map

As a model of the industry, China's top ten children's wear brands, in the new era of shared economy, should break the traditional barriers, safeguard the harmonious development of the industry in the struggle for integration and use, and jointly promote the growth and strengthening of China's children's wear industry. This is the keynote of this summit forum.

Here is the most intense wisdom collision, the hottest development of the industry exchanges, and effectively promote the healthy and orderly development of China's children's clothing industry.

It is reported that the eighth "China ten children's wear brand Entrepreneur Summit Forum" will be held in Shanghai in November next year. It will be jointly hosted by the children's brand store platform - Tao Pu and China's ten children's wear brands.

Look forward to next year's industry feast. The world clothing shoes and hats net will bring you more brilliant reports and more industry wisdom collision......