The Purchase Of French Luxury Fashion Brand IRO Will Start In Shanghai.

It is reported that China is committed to building the local high fashion group.

Brand geersi is sparing no effort to expand its brand sales and promotion channels, and promote the coordinated development of online and offline.

France bought by George

The brand IRO is about to open its first store in Shanghai Port Plaza in January 2017. In the first place, the company said that after entering the Chinese market, IRO will operate through direct operation. The shop will start slowly in the first 1-2 years, and some goods will run in the middle, and its standard will be converged in France. Later, it will further speed up, and the number of shops should also be referenced by Sandro, Maje and other brands.

Below, follow the world clothing shoes and hat net Xiaobian together to find out the details.

The main brand of the company has a history of 20 years, and its brand positioning will not change easily. In addition, its positioning is at the top end. It is also the focus of future consumption trends. From the consumption trend, the middle class will choose something suitable for their own style with the increase of age, social status and purchasing power, and will gradually shift the focus of consumption to light luxury to high end.

From the point of view of cultural identity, the future will be easy to be recognized by the middle class.

In the view of the singer, the problem facing the big women's clothing plate is that the homogeneity is more serious, the similarities between different brands are more and more, so the pformation of the future is to make it more special and more marked.

It is understood that IRO has become one of the favorite brands of supermodel stars and fashion designers (KateMoss, VanessaParadise), and its star promotion resources are abundant.

AnjaRubik, the world's top supermodel, is a signer of many luxury brands. It cooperated with IRO and promoted IRO's new products.

IRO has successfully entered the Americas and European markets. There are 16 direct outlets, 32 shops and 40 high-end counters in the world. Currently, it is in a high-speed expansion period. In the 2013-2015 years, IRO brand revenue has an average annual compound rate of about 34%. The average daily sales of new stores in New York reached 10000 US dollars. The brand image of IRO in the European and American markets has been initially established, and the future growth trend is worth looking forward to.

At the same time, the IRO brand is intended to expand further into the Chinese market. The industry believes that the performance of the Chinese market expected by IRO is expected to increase with the performance of IRO's direct brand Sandro and Maje entering the Chinese market.

In 2015, IRO achieved a profit of 63 million 920 thousand euros and a net profit of 6 million 510 thousand euros.

Up to now, IRO is mainly operated by Bai Qiu electric business in the country, and the company has acquired the business data of IRO through the acquisition of Bai Qiu electric supplier. According to these real-time data, we have opened shop and operation plan. In the future, the company will also reintegrate the IRO production line. Most of the products will be produced domestically, effectively accelerating the supply speed and reducing the production cost.

With 80 and 90 becoming the main consumers of consumption, the pursuit of unique personality, from a single pursuit of cost-effective to focus on quality consumption concept began to dominate our country.

It is this trend of personalized consumption that makes China's clothing market develop towards diversification.

It is precisely the development trend of this personalized demand that puts forward higher requirements for Chinese fashion enterprises in terms of product quality, design style, and store management.

In recent years, the emergence of many distinctive brands is also the result of meeting the unique personality demands of the younger generation of consumers.

Under this background, overseas scarce high-end brands can have historical accumulation and niche personalization tone through long-term accumulation, and become an important way for shopping malls to attract tourists.

Apart from having historical accumulation, overseas brands also have the ability to design products far superior to domestic brands, overlaying the advantages of overseas light luxury brands in China, which are expected to attract domestic consumers into department stores for consumption.

In addition, shopping malls have more power to attract overseas brands to maintain the high-end image of the overall channel. Therefore, they can often give overseas brands more favorable conditions at the point of discount and location.

China's clothing enterprises hope to attract more famous customers to enhance their bargaining power in the market, and attract more customers by using overseas brand awareness and design capabilities.

Therefore, when they buy overseas brands, they are more concerned about brand influence, historical positioning, sales and profit status, and brand promotion, which can reflect brand awareness and grade.

At the same time, brands will also get the popularity of overseas brands in shopping malls through communication with shopping malls.

In recent years, the joint venture group has introduced Laurel, EdHardy and IRO, which have different styles and high growth overseas brands. EdHardy has increased rapidly. The net profit in the 2016 quarter of two has been over 2015; the IRO three annual revenue composite growth rate is 34%; Laurel is still in the incubation period, and the forecast period will grow rapidly in 2017.

These brands are positioned in advanced to light luxury stalls, and have mature operation teams. Their channels, design research and development, supply chain and VIP resources have a good synergy. GEIs also acquired hundreds of autumn's online resources, and plans to push EdHardy and IRO on line.

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